Ezine Express

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Newsletters Are Vital to Your Home Based Business Success

 by: Chris Stirling

If you own a home based business then generating web site traffic is probably the primary thing you spend your time worrying about. The reason this is such a concern for you is because online competition is stiff and it is a huge effort to get your web site noticed among the thousands of others. However, there are several tricks you can do to differentiate your web site and set it apart from others. One such thing is providing a newsletter to subscribers.

Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. The more relevant your newsletter is to your target market consumer’s needs the more likely they will visit your web site.

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When it comes to material for your newsletter, take a look at some of the most popular newsletters in your field and see what makes them good and what makes them bad. A good question to ask yourself is would you subscribe to this newsletter and if so why or why not. From these, you will be able to take the formats that work and skip the ones that don t. Because, when it comes down to it, you want your newsletter to become very popular and direct more and more traffic to your site on a daily basis. It has been proven that 70% of sales are made after the third, fourth or fifth contact, meaning your newsletter has to be good enough for the subscriber to read at least 5 articles before you get a sale.

When it comes to newsletters, you will need to have a reason why people will want to sign up. Most of the time people are not out searching for a bunch of newsletters to subscribe to, but for the right reason they will. For example, if you provide access to a business toolkit, e-book, free gift, or some other equally tempting award, people will sign up to receive the newsletter. Now, here is the key, once you have people signed up you want them to stay signed up and not only receive the newsletter but also read it. So, once people begin signing up you will need to make sure the newsletter is professional and provides helpful and relevant information for your particular market. If you are providing this information people will continue reading it and tell their friends about it, if not they will hit the unsubscribe button and you will lose a potential customer.

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Although setting up a newsletter might sound difficult to you, it really is not and is something you can do in a couple hours every week as long as you have decent writing skills. Make sure you cover hot topics, give advice, and use customer questions about your product, market and the like to make up the newsletter. If you are confused or not quite sure how to get started, get a newsletter software program that will guide you through the process as well as create a professional looking newsletter.

Once you have a newsletter developed and ready to distribute you will want to have an automated subscribe and unsubscribe program. This will allow people to sign up or asked to be removed from the newsletter and it will automatically happen. The last thing you want to do is spend your entire day adding and removing email addresses. This is a waste of time that is better used by you focusing on expanding your business.

Once your newsletter is set up and automated, if you are providing a good newsletter with plugs for your services and products, you will be sure to see a rise in traffic and purchases.

Copyright 2005 Chris Stirling

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You can buy advertising in multiple ezines, or on multiple sites,
and reach a lot of people, right?

Sure, but unless you buy repeated advertising, how many times
do you reach them?

Once.

Even with repeat advertising, it’s still not going to be a long term
situation. The simplest fact of Internet marketing is this:

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If you have your own business, You NEED to establish your
OWN list of repeat contacts.

Make no mistake, there is real power here. Having your own
list of regular contacts is THE KEY to Internet Success whether
anyone wants to admit it or not.

You know all those claims you’ve seen about people making
spectacular amounts of money in short periods of time? What
they fail to mention when they tell you about such claims is that
the person already had one of two things set up for themselves.
One, a bunch of proven, effective advertising contacts, and the
money or position to buy or trade for a huge amount of
advertising all at once. Or two, a large, previously established
list of contacts.

Contact lists can be gained either through administering a
program that is based on the collection of email addresses,
(opt-in or safelist programs, FFA posting sites) or through the
POWER of Ezines.

While the administrator of the opt-in list or FFA site, and the
Publisher of the Ezine gets EVERYONE’S contact information,
no one else that posts, joins, or subscribes gets this privilege.

The greater advantage, though, goes to the Ezine Publisher.
Opt-in lists and FFA sites are joined by people interested solely
in posting their opportunity or ad. Ezines are read. That is their
purpose, to be read. Therefore, the ezine publisher will have a
better response rate from his contacts than the opt-in list or
FFA site administrator.

Ezine subscriber lists are EARNED lists that will continue to be
EARNED by producing useful content, and therefore will have
better responses.

So, how do you use that POWER to your advantage?

Retain Contact With Visitors

The simplest advantage is that offering a free ezine subscription
makes your advertising more cost effective. By simply getting
your site visitors to leave you their name and email, you retain
their contact instead of losing them after they leave your site.

Repeat Advertising

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By keeping subscribers on your list, you can re-expose them to
your opportunity indefinitely. You don’t want to overdo it to the
point of annoyance, but you can at least mention your business,
and occasionally promote through business updates or classified
ads.

Attract Offers From Others

As you build your subscriber base, and particularly if you list
your ezine in the ezine directories, you will begin to receive
offers from others wanting to promote to your list.

Often, you will be offered commissions on sales, or free
products or services in exchange for promoting the business or
product of the person making the offer. This can be a good
thing. However, in order to maintain a good reputation for
yourself, you must be critical in what you decide to promote. If
you promote everything that comes along, your subscribers will
recognize this habit and tend to not care or even distrust your
recommendations. If you study the offers and only promote the
ones that can be beneficial to your readers, you will receive
better responses. It’s a matter of building a good reputation.

If you recommend good, you’ll get good.

Offer Advertising as an Exchange

You can then make offers to others as well using your list as a
bargaining tool. Place a value on your advertising, and then use
that value in trade with others for things you want or need. Be
fair, give good deals, and you can build powerful relationships
with others that can become beneficial to you both now and in
the future.

Create Good Business Relationships

Use your list to build good business relationships, particularly in
the beginning. To start with, while your list is small, you won’t
really sell ads anyway, so give them out freely. Most everyone
will accept a free ad even if they know the list is small, and they
will remember that you did it for them. This will put others in a
good frame of mind toward you for the future, when you may
need a favor or help with something.

NOT RECOMMENDED

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It is possible to ‘rent’ your subscribers out to other advertisers.
I DO NOT recommend this. This has to potential to make
people mad and possibly hit you with spam charges.

Your subscribers have signed up to receive YOUR ezine, not
others ads. If others want to promote to your list, make them
buy an ad or make you an offer to promote for them through
your ezine. Don’t just hand over your HARD EARNED list!

Developing your own list has clear advantages over merely
promoting to lists established by others. Not to mention that the
sending of email to subscribers is free whereas effective
advertising on other’s lists most often is not.

About the Author

Joe Bingham, Editor of the NetPlay Newsletters
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The NetPlay Publisher Program removes most of the work
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See it at: http://www.netplaynewsletters.com/publisher.html

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Copyright 2005 Larry Tracy

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I recently posted an article titled Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet. One of the tips concerned a means to practice your sales presentation with a Murder Board. I received several emails requesting a fuller explanation of this practice method.

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I decided to write two explanatory articles, so vital is this method to improve one s public speaking, specifically in preparing a presentation aimed at selling off-line your on-line product. In this article, I ll provide an in-depth explanation of this practice method; in the second, I ll cover the seven steps need for a successful Murder Board.

Simply stated, the Murder Board is a realistic simulation of the actual presentation to be made. Colleagues role-play the audience, asking the type of questions they believe this specific group is likely to ask. It is intended to be more difficult than the actual presentation.

If you want to become an effective and persuasive presenter to boost your on-line marketing, this realistic practice session is the most effective shortcut to speaking excellence. It allows you to make your mistakes when they don’t count, increasing the odds that you will shine when the actual presentation is made.

The Origin of the Murder Board

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The term Murder Board has its origins within the U.S. military, specifically within the extensive training system of the U.S. Army. When a person has been selected to be an instructor at an Army school, he or she must go through a demanding instructor training program.

Graduation and designation as an instructor is dependent not on a written test, but successful delivery of a 50 minute class from the curriculum of the school.

The audience for this crucible can be instructors who have gone through their own Murder Board, and are determined that this would-be instructor will experience the same frustration and humiliation they did. They ask tough, realistic, questions, the type of questions their students are asking.

At the end of the 50 minute class, the aspiring instructor gets a a thumbs up meaning he or she can now join this band of brothers and sisters as an instructor, or a thumbs-down, meaning another opportunity to go through a Murder Board.

Lessons from the Pentagon

This realistic simulation has permeated the military culture. As an example, when I ran the Defense Intelligence Agency’s (DIA) briefing team, we had three Murder Boards before the daily briefing to the Chairman of the Joint Chiefs of Staff.

The first one was at 5:30 AM, the second at 6:30 AM, the third in front of two General officers and all the analysists, one hour later. By the time my briefer or I was standing in front of the Chairman, those intense sessions had provided the right answers to virtually any conceivable question the Chairman was likely to ask.

Why have a Murder Board?

This painstaking practice session has two overriding objectives:

1. Hone delivery skills
2. Anticipate probable questions and objections so succinct, accurate answers can be developed.

Many presenters, while accepting the need to sharpen delivery skills, reject the idea of a Murder Board, confident they can anticipate the difficult questions likely to be asked, and need not practice in front of others, especially their peers. These people may actually be displaying a false bravado to mask their discomfort at speaking in front of a group, perhaps exposing their lack of skill in the presentation art, and/or their apprehension at giving a less than sterling performance in front of their colleaqgues.

They are also very mistaken. I have given more than 3000 presentations, and always find it beneficial to conduct a Murder Board before an important talk. No matter how hard we try to think of tough questions that may be asked, a little censor in our mind generally provides only questions to which we already have answers. In my executive training workshops, I always emphasize the importance of a Murder Board, and the practice presentations made by my clients are set up as Murder Boards to get them accustomed to this simulation.

I am in good company in believing that we need other minds to assist us in preparing for a sales or other presentation.. The man who possessed perhaps the greatest mind of the 20th Century, Albert Einstein, realized that even he needed help. He once said:

“What a person does on his own, without being
stimulated by the thoughts and experiences of
others, is even in the best cases rather paltry and
monotonous.”

The Murder Board is the presenter’s version of the actor’s dress rehearsal, what lawyers do in preparing a witness to face cross-examination in a trial, what the flight simulator is to the pilot.

Just as with the actor, the witness, and the pilot, this simulation permits the presenter to learn from his/her mistakes, so that the actual presentation is (1) more responsive to the informational needs of the audience, (2) answers are developed for likely questions to be asked, and (3) overall speaking confidence and competence enhanced.

The Murder Board enables you to visualize the presentation in advance. Not only is proficiency in speaking increased by such a meticulous practice, so too is self-confidence. Public speaking ranks high in the pantheon of phobias because, in large measure, of the apprehension that one is going to be embarrassed by not being able to answer questions from the audience.

If you have been able to anticipate questions, then you can develop answers ahead of time. Think back to when you were in college or graduate school. Your GPA would probably have been higher if you could have seen the questions before the final exams. The Murder Board permits the presenter a look at the audience’s probable “exam questions.”

The only obstacle to developing a question-anticipating simulated presentation is your imagination and willingness to take hard hits in practice so you can be more effective in the actual presentation.

About the Author

This article is excerpted from Larry Tracy s book, The Shortcut to Persuasive Presentations. Larry, a retired Army colonel, has been cited in numerous publications as one of the top presentation skills trainers in the US. His website is at top of Google for persuasive presentations. Visit it for FREE tips and additional articles:
http://www.tracy-presentation.com

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8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

 by: Ken Hill

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1. Swap sponsor, feature, or solo ads with other ezine publishers.

Your swaps will create a win-win situation as both you and the other publisher will successfully get profitable promotion at no cost.

Swap your ads for at least three issues in a row or three solo ads for three solo ads to get the greatest results from these swaps.

2. Provide your visitors with a bonus for subscribing to your ezine such as access to your membership site, ebooks, a complimentary ad, or something else that your visitors would find to be valuable.

Increase the value your visitors place on your bonuses by telling them how much they would be worth if they were to pay for them or by making them available for only a limited amount of time.

3. Write articles.

Your articles will help you to establish yourself as an expert in your field and get more of your subscribers to visit your site.

Your articles can also be used as a valuable promotional tool that increases your circulation.

Add a resource box that promotes your ezine or a line to your resource box that promotes your ezine in addition to your business and then get the word out about your articles.

An excellent way to do this is to submit your articles to article directories, article announcement lists, and to other ezine publishers.

Also publish your articles on your site and let your visitors know that they can reprint your articles.

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For a list of article directories, and announcement lists that you can submit your articles to visit:

http://netpromarketer.com/articlepromote.html

4. Have a privacy policy in place for your ezine. Let your visitors know that you will never rent, sell or give away their information to a third party.

Also let your future subscribers know that your ezine will have in house advertising and third party advertisements if you use your ezine to promote your products, affiliate programs, or sell advertising space.

Include this information on your site and in the email your visitors must respond to in order to begin their subscription to ensure that everyone that subscribes to your ezine is aware of this.

5. Add testimonials or endorsements for your ezine to your site. This will increase your visitors’ trust that your ezine will deliver quality information.

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6. Submit your ezine to ezine directories.

Submitting your ezine to these directories will increase the number of people that subscribe to your ezine and also help you to find more people to advertise in your ezine or swap ads with.

7. Make sample issues available by autoresponder.

Pick a couple of issues that you feel best portray the type of quality content to be found in your publication, and make these issues available by autoresponder.

This will help you to get more of your visitors that are unsure about what your ezine has to offer to subscribe.

8. Promote your ezine in your signature file.

Your signature file will help you to get people that you come into contact with by email to subscribe to your ezine.

If you use email to answer questions or to network with people don’t neglect your signature file as a very viable way to attract more new subscribers.

If you post your tips and advice in moderated discussion forums also use your sig file to promote your ezine.

If you give beneficial, useful advice, people will be interested in subscribing to your ezine and you’ll increase your subscriptions.

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Upload??…Download??……Help!!

 by: Terri Seymour

How do I upload an ebook to my site? How do I download an ebook or program? I seem to be getting this question a lot lately as well as a specific request to write an article on this subject, so here is the info on how to download and/or upload.

First of all, let me explain the difference. A download is when you “pick up” an ebook, program, etc. from another computer and bring it “down” to your computer.

An upload is just the opposite. You are sending something from your computer “up” to your host’s computer. It will then appear on your website.

To download, all you do is click on the download link and save the file/program to your desktop or wherever you want to save it.

When you click on the link a box will pop up. This box will have a Save & a Cancel & an Open button. If you want to Save the program, click the Save button. A Save As box will then pop-up. This is where you can change the file name if you want to. Also, this is when you tell your computer where you want to put the file.

I save everything to my desktop until I can take a look at it and decide where to go from there.

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For a PDF file, you want to right click on the download link and then click “Save Target As”.

Also, some files will be downloaded as a compressed “zip” file. Compressed files can be downloaded faster and more efficiently. To “unzip” or separate these files once you have them downloaded, you will need an Unzip Wizard. You can find a good one at: http://newbieclub.com/wizard/?web_success

The first step to uploading is to open your FTP site via Internet Explorer. FTP or File Transfer Protocol, is a set of instructions for the computers to use to transfer files. To do this, you simply type “ftp://” (without the quotes) followed by your username (provided by your web host company) then a “:” (without the quotes) and then your password (also provided by your host company). After all this, place an “@” followed by your host address.

Here is an example FTP site: “ftp://MOE:mypass@ftp.myhost.com”

Once this site loads, you should see a list of files and folders. These files and folders represent your webpages. To upload your file, simply locate it on your hard drive and then drag it onto this window. The file will upload and then you will be all set!

Uploading and downloading may seem confusing if you are a beginner, but once you have a better under- standing of what they actually mean, getting the hang of doing it is much easier!

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It is hard to get people to click on your banner ad at the best of times but these ideas might just get you more clickers.

By nature people are curious to say the least so a little bit of reverse psychology might just help.

Very well. Your exquisite drive to explore more would be satisfied further. Your unusual interest would get a surprise in the paragraphs that follow.

Don t click here if you are happy with your current income could possibly grab the attention of a few people.

Use the right words in your banner ad to get people instantly interested. Words like new, amazing, fantastic, ultimate, etc. Do make sure you don t mislead people though.

People don t want to think that they are wasting their time by clicking on your banner so try to put a testimonial on your ad. This goes a long way to helping people understand your offer.

A good idea is to offer some sort of discount because again, by nature people are always after a bargain. Free gifts always go a long way to grabbing peoples attention.

If at all possible, find a famous person to represent your product. This will instil a confidence into peoples minds that will make them want to click your banner ad.

Also, the most obvious way is to tell people to click on your banner ad because believe it or not some people don t know that you can click on banner ads.

People will be more likely to click on your banner if you state that there is no obligation or risk if they try your product. A guarantee along the lines of double your money back or lifetime money back will improve your chances of clickthroughs.

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If people see the most important benefit of your product on your banner ad they will be more interested in taking a look, so include the major benefit to the customer on the ad.

I still think that the free gift option is the best idea though. I mean, who in their right mind would not want to receive a free gift just for clicking their mouse button ?

Well. Be dead sure that your lookout would go further this point. Just keep on reading, there are additional particulars to follow.

About the Author

Alan Richardson,Shropshire UK

My newsletter is available for free at
mailto:als-home-biz.com@eBiz-Info.com

Also visit my sites for more articles to read

http://www.homebusinessdiscovery.com

http://www.als-home-biz.com

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