Ezine Express

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If you want to have a successful newsletter, you need to have a professional newsletter layout. The more newsletter layout ideas you get, the better layout you can design. Here are some tips on how to find great newsletter design ideas…

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——————————-
#1. Free Newsletter Templates
——————————-

You can find many free newsletter templates to download for free on the Internet. Simply search for the word “newsletter templates” in search engine and you will find many websites. You can get inspired by their layout and design for your own newsletter.

Here’s a resource to download professional templates for your newsletter:
http://www.FreeNewsletterIdeas.com/free-newsletter-templates.htm

————————————–
#2. Other People’s Newsletter Layouts
————————————–

Thousands of people have already spent a lot of time to create professional templates for their newsletter. So you have thousands of newsletter layout ideas to learn from.

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You can get inspired by the designs of your favorite newsletters or find more newsletters in ezine directories. Don’t copy their designs though - but learn from them.

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———————-
#3. Offline Magazines
———————-

You can get great design ideas from some offline magazines. Just look for those kinds of designs that are suitable for online publications too.

About the Author

Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you’ll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.

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Copyright 2005 Kurma Group

There are 6 rules you must use when building any affiliate website if you want the website to make you any money.

Building Your Site Rule #1
Always have a strong headline.

No matter how great your sales copy is or how great your content and information is no one will stick around long enough to read it unless you grab them with your headline.

Make sure you have a compelling enough headline to make the person want to stay and read your information.

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Building Your Site Rule #2
Make your home page a strong sales letter that combines elements of an article and an endorsement.

The best way to have a sales letter that is not hyped up and can still do a good pre-sell is to have a form of a product review or endorsement. What most people are interested in is reading the pros and cons about a product. Spend some time and dedicate the home page to a good product, write a good endorsement article.

Building Your Site Rule #3
Stop hiding your links. Let your visitors read your articles

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Some advocates of the old mini-site strategy advised you to have NO other links on your site. There was supposed to be just one other link the BUY NOW link. And I think this still works, but for merchant sites not affiliate websites.

Remember, your job is to PRE-SELL, not sell. You re not trying to corner your potential customer, you re just trying to gain their trust. The best way to gain their trust is to offer them a bunch of useful advice and helpful content. That means you ll need LINKS to all that good stuff on your site.

Now remember, the other articles on your site should also be pre-selling your readers so one way or the other, you will be able to gain their trust and get the sale.

Building Your Site Rule #4
Offer lots and lots of articles all with easy navigation.

As PPC gets more and more expensive, it s getting harder and harder to get qualified leads from search engine advertising. It s also getting tougher and tougher to find easy shortcuts to a #1 placement. A cheaper and more effective strategy is to patiently work WITH the search engines rather than trying to trick them or buy into them.

How do you work WITH the search engines? You offer content: articles, reviews, specs. If you can provide the search engines with what their users want, then the search engines will gladly send you free traffic. Affiliates are taking a strong turn towards doing search engine optimization and search engines want to see content.

Building Your Site Rule #5
Add some other services and products to your site.

Focus your site on one niche AREA; then introduce additional products or services in key spots throughout the site. These additions should ALWAYS be tightly related to your site theme. Your potential customers are introduced to additional choices in the CONTEXT of an article or a review. You re giving them additional ways to spend money on you.

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And by additional products, I mean products that you have potentially created yourself high ticket products that can bring in a lot of money. High-ticket affiliate products are OK as well.

Building Your Site Rule #6
Include an FAQ section most critical!

Almost NO affiliate sites use this strategy. However, it s one of the most powerful.

You re probably very well aware of the most common questions people ask? Well, build them into your sales letter/endorsement/article. Use sub-headlines to draw attention to them. The quicker your visitors can find their answers through your website, the quicker they will buy from you and the more they will return to your site.

The above 6 rules should be followed very closely for every affiliate site you ever launch. Together they optimize your website to be the most profitable.

About the Author

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,466 in just 60 days. Now, he’s looking for a few students to train one step at a time.
http://www.AffiliateClassroom.com

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Direct Services Inc. has developed an Email Subject Line Tester. Use this free tool before launching your email marketing campaign to assess a subject line s vulnerability to both SPAM filters and human perception.

Miramar, FL April 18, 2005 Direct Services Inc. released a free, public version of its Email Subject Line Tester on LocalNews.biz. Developed in response to client demand, this interactive tool can be used to create a subject line and test its likelihood of surviving today s sophisticated SPAM filters for email marketing campaigns and the recipient s perception as SPAM.

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Even the most carefully planned email campaign can be defeated by using a weak subject line the hook you need to capture your reader s attention. In compliance with recent CAN-SPAM Act revisions, your email may be blocked by SPAM filters if the subject line is worded questionably. If your marketing message does not arrive at the recipient s IN box, your efforts and marketing dollars will have been wasted.

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Direct Services Email Subject Line Tester will analyze the contents and syntax of your proposed subject line and offer guidelines for revision. With instant feedback, the subject line can be refined, re-tested, and improved until it is crafted to your satisfaction.

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The user-friendly Email Subject Line Tester is available at no charge at http://www.localnews.biz

Direct Services, Inc. is a national database development and marketing strategy firm based near Miami, FL. Its clientele includes both large and small companies, as well as Fortune 500 firms in the vertical markets of telecommunications, travel, retail, healthcare, finance, and professional services. For more information, contact Direct Services at 954-433-9810.

About the Author

None

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Junk email is estimated to have grown about 42% during 2001,
with the seemingly non-stop invasion of X-rated email, scam
offers from Nigeria, drugs and other such unwanted intrusions.

Analysts predict that the volume of email on the Internet,
most of it junk, will grow another 50 percent in 2002.

That is a lot of email!

With estimates that the number of Internet users is nearing
the 1 billion mark, the amount of email floating around the
Internet will only continue to increase.

The question many people want to ask is, “Are there any
sure-fire cures for all this junk email that we receive right
now and any more that may appear in the coming years?”

The short answer - Yes.

Make good use of your delete button!

The long answer is - No.

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No, there is no 100 percent cure for the spam that plagues us
all, X-rated or not. Not even pending federal legislation will
make a significant dent on all that junk. But there are several
ways to try and alleviate this problem.

Most email programs, including Microsoft’s Outlook Express, have
custom filtering features that are built into the program but which
are, more often than not, very much unused.

The big problem in using ANY email filter system is that
they may cause blocking of legitimate email.

Basically, you can set up filters to remove email that comes
from a specific email address or set it up to block email
which contains certain key words in either the Subject
section or in the Body of the message.

Netscape Communicator 4.0 or later also has filtering ability
but Netscape Navigator does not. And Eudora 3.0 and above
can also filter your email.

Do you really feel this piece of information may enhance your learning curve?

You would be the excellent reader to offer honest perception on the write-up. To check if the write-up holds some worth for you, you must scan it till the hindmost word.

Filtering will not eliminate all spam email but it can make your
life on the Internet just a bit easier.

Just keep in mind that filters are a constant, ongoing process.
Spammers are always changing strategy to keep ahead of the
filters or other Spam Blocking software.

There are many popular email management tools to help you
combat the problem of SPAM which are free, available for free
trial or cost a modest fee.

For a FREE List of SPAM Resources via Auto-Responder,
send us a blank email to:
mailto:spamtools@emailexchange.org

While this is a good article, I regularly stand aghast if it assists individuals in any way.

You may be the finest expert to give fair conviction on the write-up. Go through this till the close to see if it works for you.

Once you decide how you want to approach this problem, then
it is just a matter of keeping tabs on your email and making
adjustments to block future changes that spammers might make.

Keeping on top of this will allow you to eliminate the majority
of the SPAM that is now finding it’s way into your in-box.

About the Author

A.T.Rendon is an entrepreneur and published writer.
Subscribe to FREE Business Classifieds Newsletter
& receive FREE online access to our Password
Protected “FREE Submit To Over 2.7 MILLION FREE
Ad Sites!” mailto:subscribe_fbcn9@emailexchange.org
Visit us at: http://emailexchange.org/?Articles

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Men Are From Mars

 by: Kelley Robertson

Men are from Mars, Women are from Venus. John Gray penned this phrase many years ago to help men and women communicate more effectively. Since this book was written, it has been determined that both genders not only communicate differently, they also buy differently too. Learning how to effectively sell to each gender can significantly improve your sales results and increase customer loyalty. Let s start by comparing how men and women view the shopping process.

The Shopping Process. Men see shopping as a necessity while women view it as an experience. Watch how women behave in a grocery compared to men. Unlike men who run in and out of a store, women will often peruse the entire store. Men will pick out the items they need, toss them in a cart, look at their list, and head directly to the next aisle. On the other hand, women will walk up and down each aisle, read labels, compare brands, and explore options.

There is nothing wrong with the way either gender approaches the shopping process we are just different. We also make decisions differently.

Decision-Making Process. Women typically take more time to make a decision. A man will ask himself a few basic questions such as;

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• Does this item meet my needs?
• Will it solve my problem?
• Is it what I am looking for - features, price, etc?

Assuming these questions are answered, he will make the purchase. Men tend to be more impulsive than women, too. Many men will make significant purchases very quickly or with seemingly little consideration.

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Women, on the other hand, will ponder their choices, talk to other people usually women and do more research than the average man. Women will consider the purchase from many different angles, will make more comparisons, and will use more sources of information. She will search the Internet for information, compare it with the facts she has in her possession, return to the store, and ask a few more questions before finally making a decision. If you try to push a woman to make a decision too quickly it will backfire on you and you will likely lose the sale and any potential future business from her.

Buying Needs. All customers have certain buying needs either logical or emotional. Asking the right questions will help you determine each customer s requirements.

Men tend to focus on their logical needs when making a purchase. Some of their concerns include:

• Does the product have this feature?
• Can it do this particular thing?

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• Is it the weight I need?
• If I buy it, will I be able to do this?

Generally speaking, men are not comfortable asking questions that is why we seldom ask for directions! This discomfort increases when they are shopping for a product they are unfamiliar with. However, you can quickly make them feel at ease if you use the right approach.

Spend less time building rapport and talking. Instead, concentrate on helping him find exactly what he is looking for. If you do decide to make small talk, stay focused on topics that men find most comfortable talking about sports, money, and business. And, when you talk about your product or service demonstrate how it will address his specific logical needs.

Women usually have more emotional needs when they make a buying decision. They will focus on how the item fits into their lifestyle, how it will make them feel and how the purchase will affect other important people in their lives. Ask plenty of open-ended questions to make women feel more comfortable in the sales process. Encourage her to open up and share information by asking questions such as:

• Tell me about your previous unit
• How was your experience at ?
• What did you find that ?
• What would you like to see changed this time?

Question such as these are effective in learning exactly what she wants and needs, providing you pay attention to what she says.

You will notice that women also tend to give you more background information about their purchase than men. A man will say, I need a new fax machine while a female customer is more prone to say, I ve been getting a lot busier lately. My last fax machine worked okay for the first two years then it kept jamming every time I received a fax. I ve tried to fix it but I m not really good with these things. I ve been getting really aggravated because I don t have time to reset the paper every time I get a fax.

Although for male sales associates, this seems like more information than is necessary, it actually demonstrates that she is beginning to trust you. Plus, in her mind, everything she told was relevant to the purchase.

The next time you are dealing with a customer of the opposite gender, adapt your style slightly. Even a modest change in your approach can garner great results.

© 2005 Kelley Robertson, All rights reserved

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If you want to upgrade to a higher level of operating system, as in,
if you have Windows 98 but want Windows ME - it is highly
recommended that you buy a full version of the system you want.
The version of 98 you have now may have errors on it, for
whatever reason (perhaps too many “hard” shutdowns where you
didn’t close out your windows first, or a corrupted file, etc.), and
these will not be fixed up or go away with an upgrade. Instead,
some things could get worse.

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When you only install an upgrade, it’s typically called a “dirty
install” - that is because the previous errors remain in the system.
Even if you just installed Windows 98 new and then immediately
upgraded, you will still find that there are probably errors that
will come up. The only way to definitely get rid of the errors is to
format the hard drive and install the full operating system. This
leaves you susceptible to losing a lot of data, even if you fully back
up.

Your best bet is to use the operating system you have. If you are
really wanting to upgrade, first back up all your data, and get
your disks for all software, drivers and such (your drivers for
modem, printer, plug & play - everything), and be ready to deal
with some hassle. When you back up - back up the registry files
too - you can lose a lot of information and operating needs if you
don’t take all this into account.

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If you want to take a chance on keeping your errors, then install
over the first operating system. It won’t fix errors, but it won’t
in all likelihood destroy all your data, either. The only way to get
all the errors off is to format your hard drive and reinstall. By
formatting, you WILL lose ALL your files on that drive. Neither
choice is very appealing, to tell the truth.

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I opt for a clean slate - back everything up and reinstall the full
operating system plus all your drivers and software. I have been
working on a SICK laptop for 2 weeks - because of a dirty upgrade.
I had to format and reinstall everything. Once I did that, we didn’t
have a driver, so my partner upgraded the Windows 98 - but there
was NO WAY to get it to work correctly again. So I re-formatted
and reinstalled everything again. Now that I won’t let him touch
it anymore, it works like a charm, and we turn it back to its owner
repaired. (Oh yes - and still able to get support from the company
because it has its original operating system in it - they will not
support it if we upgrade!)

About the Author

Paulina Roe is a Computer/Website Troubleshooter both online
and offline. If you have been fighting with your computer, or
hassling with your websites, subscribe to the FREE periodic
“Wise Little Tidbits” newsletter. Get FREE Optimization tips
and learn how to control your computer and Internet.
http://doubleii.com/WiseLittleTidbits.htm
mailto:ezineshere@aol.com?subject=subscribeWLT

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If you want to have a successful newsletter, you need to have a professional newsletter layout. The more newsletter layout ideas you get, the better layout you can design. Here are some tips on how to find great newsletter design ideas…

——————————-
#1. Free Newsletter Templates
——————————-

O.K. The next lines can be an embellishment. Just keep on reading, there are other minutiae to follow.

You can find many free newsletter templates to download for free on the Internet. Simply search for the word “newsletter templates” in search engine and you will find many websites. You can get inspired by their layout and design for your own newsletter.

Here’s a resource to download professional templates for your newsletter:
http://www.FreeNewsletterIdeas.com/free-newsletter-templates.htm

————————————–
#2. Other People’s Newsletter Layouts
————————————–

Thousands of people have already spent a lot of time to create professional templates for their newsletter. So you have thousands of newsletter layout ideas to learn from.

Ah. What do you think on the write-up till here? I’m confident it enhanced your expertise.

We have several write-ups on ezine publishing which you can skim. It is for you to obtain the resources on ezine publishing at the close of this article.

You can get inspired by the designs of your favorite newsletters or find more newsletters in ezine directories. Don’t copy their designs though - but learn from them.

———————-
#3. Offline Magazines
———————-

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You can get great design ideas from some offline magazines. Just look for those kinds of designs that are suitable for online publications too.

About the Author

Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you’ll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.

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Did YOU Pull That Trigger?
Copyright 2003 Darlene Styers

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Are you triggering the sp*am filter? Most likely. If so,
your Ezine or the Ezine publishing your ad may not be
reaching the suscribers. What will you do about it?

Just a short time ago the greatest threat to onine marketing
was SP*AM. In the past years the internet has changed. One
of the most noticeable changes is the fact that now the
sp*ammers are not as great a threat as the filters that are
being used to prevent mail sent by sp*ammers from reaching
its destination.

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The ISP provider can be using filters to block incoming
sp*am. The computer user (you and I) can set up filters.
The result is that no matter how innocent the message may
be, unless we are careful not to use “triggers”, our
communications just go nowhere.

There are many words and/or phrases which trigger the
filter. For instance, if your communication includes the
words “sub*scribe”, “cl*ick here” or “un*subscribe” filters
will delete the message. And how often do you use these
words? But these three examples are just the beginning.

Do not use whole words or sentences in caps. These get a
very high score in Sp*amAssassin and are probably the most
common mistakes made. Avoid the use of the word fr*ee.
Use the word Newsletter as a part of the subject.
Newsletters are more apt to escape the filters.

Classified ads almost always contain words or phrases that
will trigger the filters. Some word combinations to avoid
are: wh*o are, loo*king for, he*lp you, you w*ant, fr*ee
ads, mo*re than, em*ail address, give y*ou, whe*n you, for
y*our, m*oney making, wi*th this, act n*ow, w*ork at h*ome,
wh*at you, s*ave time and mon*ey, you*r sales, and for
fr*ee. Newsletter publishers who publish classifieds are
required to edit all classifieds and alter trigger words.

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It becomes more and more difficult for Publishers to use
classified ads due to the amount of time required to
filter-proof all of the ads.

Submitting articles that are not sp*am-proofed will probably
get you nowhere. When a publisher attempts to use your
article, if it is found to contain too many triggers the
publisher may just use another article that is spam-proof.

Some auto-responders used for publishing ezines and
newsletters use SpamAssassin to tell the publisher which
triggers need to be modified before publishing.
SpamAssassin also operates a fr*ee service that you can use
before submitting your articles and ads. Copy and paste
your ad, article or newsletter in message addressed to
mailto:spamcheck@sitesell.net and use the word TEST (case
sensitive) as subject. (Notice I did not say “sub*ject
line” as that is a trigger). Shortly, you will receive
their report telling you the score along with an analysis
of the item you submitted. It seems that a guideline you
can use is: A score below 5 is acceptable; A score of
12-16 means that most filters will reject your
communication.

Notice the number of times * is used in this article, and
you will see how sensitive these filters can be.
Sp*amAssassin, after the use of all of the *, gives this
article a score of 2.3.
_________________________________________________________
Darlene Styers is Owner and Publisher of iNetProfitz Newsletter. Subscribe: http://inetprofitz.2ya.com
Contact: iNetProfitz@hcis.net
You may reprint this article if you leave this Resource Box in tact
and you do not modify the article. ==================================================

About the Author

Darlene Styers is Owner and Publisher of iNetProfitz Newsletter. http://inetprofitz.2ya.com
iNetProfitz@hcis.net
You may reprint this article if you leave this Resource Box in tact
and you do not modify the article.

You as a specialist of ezine publishing should have learned a lot from this report. We constantly make an endeavor to offer you the best on on‌line publishing.

Do return back to get more enlightenment on ezine publishing and on‌line publishing.