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Privacy advocates, bloggers, and many people’s own low tolerance level for creepiness may damage not just the advertising program but MSN itself.

MSN PPC Advertising Demographic & Behavioral Targeting Features Overview

The coolest thing about the new MSN PPC advertising network is that it will incorporate demographic information and “behavioral targeting”–at least that’s what many bloggers in the marketing field seem to think. MSN will be the only search engine advertising program that lets advertisers know roughly what proportion of users who search on a particular keyword are interested in certain market segments, as well as those searchers’ demographic breakdown. For instance, MSN might tell you that most of the searchers on the keyword “monster truck rally” appear to be women aged 50-65, and that they also generally appear to be interested in auto racing and auto parts, but are not more likely than other searchers to buy an automobile online.

How will MSN know so much about searchers? Ah, that’s the interesting part… MSN has quietly been assembling and sorting this information for years in preparation for this venture. That is, it uses cookies to track individual users’ web browsing at the MSN portal–just as every other business website does. Presumably it will also connect the data with information from user profiles from MSN’s .NET passport and Hotmail, in order to determine searchers’ demographic information such as sex and occupation.

Potential resistance to MSN’s demographic and behavioral marketing

Now, if you use the MSN Search, and you also have a .NET passport and/or Hotmail account (as you probably do, even if you’ve forgotten ever signing up for it back in 1998 when you wanted a free email address to sign up to read the New York Times online), all your searches may be matched up with your user information from your .NET passport or Hotmail account–and will be, even if the information is kept separate from your personally identifying information.

If you actually were honest on your application to those services, that information may include your address, average annual income, personal interests, and a lot of other juicy bits of information any self-respecting marketer or voyeur would love to have. Even if you weren’t honest, at the very least it might include the addresses of the people you have exchanged emails with, your IM buddies, and just which newsletters you’ve signed up for and whice you’re sending to the junk email folder.

Future implications for search engine advertising

Of course, Microsoft Corporation has such a sterling reputation in the internet community and the world at large that it will undoubtedly be trusted implicitly with such a wealth of information on every user. And most people have absolutely no reason to care if their online activity were associated with their real identities, anyway.

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True, it is widely believed that almost a quarter of all web page views and a comparable proportion of search engine searches involve naughtynaughty pictures. But surely that’s the work of a small army of trench-coat-wearing filth addicts who spend all day doing nothing but feed their habit, and on multiple computers simultaneously. Certainly not you, any of your family members, or that guy in the shipping department who wears a WWJD T-shirt to work everyday and is always trying to convince anyone in earshot that dinosaurs and the radioactive dating of their fossils are yet another figment of the degenerate left-wing imagination.

So naturally, Microsoft has nothing to worry about. Privacy advocates, bloggers, message boards and chat rooms around the internet won’t be on fire with warnings not to use MSN search unless you want a permanent record of your doings attached to that Hotmail account you deleted but that may not have really been deleted. And no prosecutor will make headlines by trying tointroduce a defendant’s MSN online activity history as evidence into court.

And so it naturally follows that we can all forget about Overture and Google Adwords since there’s a new kid on the block who’s so much cooler.

Previous page: Background of new MSN PPC Advertising Network

If you’re interested in reading further, one of the most extensive discussions of MSN’s new advertising program is the marketing blog of Charlene Li at the Forrester corporation. That blog is representative of the rose-colored-glasses view held by the big corporate marketing world. Microsoft’s press release announcing the new MSN advertising program is also worth reading if you’re that into this.

About the author

Joel Walsh is the head writer at UpMarket, internet marketing services, online copywriting services, & website content provider focusing on small and medium-sized businesses and those who serve them.

About the Author

Joel Walsh is the head writer at UpMarket, internet marketing services, online copywriting services, & website content provider focusing on small and medium-sized businesses and those who serve them. Website: http://www.upmarketcontent.com

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Copyright 2005 The IWE, LLC. All Rights Reserved.

BLOGS… they seem to be the talk of the Internet marketing world these days, and for good reason.

Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs “Site Feed” into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.

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RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.

If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs “Site Feed” listed in Yahoo! and MSN, I’ve provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm

Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com — http://www.blogger.com or hosted on your websites server you should have a “Site Feed URL” that has the .XML extension.

This is your “Site Feed URL”.

You’ll usually locate it within your Settings area of Blog control center.

Here’s what mine looks like as an example:
http://theiwe.blogspot.com/atom.xml

This URL is intended for a RSS News Reader, so disregard its appearance.

Once you find your “Site Feed URL”, copy and paste it into Notepad because you’ll need it for the next steps coming ahead.

Now, what you need to do is go and set-up an My Yahoo! and My MSN account.

I’ve provided the links for you below.

- My Yahoo! ==> http://my.yahoo.com

- My MSN ==> http://msn.com

It should only take you about 15-20 minutes at the most.

If you already have accounts with My Yahoo! and My MSN,
read on.

This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.

When you login, you’ll be taken to your Yahoo! page immediately.

What you want to do next is go look under the Yahoo! search box to the left and click on the “Add Content” link.

This will bring you to a new page.

From there, over to the right by the “Find” button you’ll see an “Add RSS by URL” link, click on it.

A new window will open with a “Web Form”. Simply copy and paste your “Site Feed URL” from Notepad into the web form and click on the “Add” button.

Now, you should see your Blogs name infront of you. Simply click on the yellow “Add To My Yahoo!” button and your feed will be added.

The next thing you should see is your “Site Feed” with your “Headlines”.

Click on one of them, it should take you to your Blog, to the desired Headline you chose.

Your My Yahoo! page should Now have your Blogs “Site Feed” Headlines listed at the bottom.

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Scroll down to check. If you don’t see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later.

Now that thats done, everytime you update your Blog with NEW content, it’ll “Automatically” update on your My Yahoo! page and everybody else’s pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!.

Talk about getting the word out in a HURRY with very little effort on your part.

This is “Viral Marketing” at its Best in my mind.

And… it’s so simple to implement.

Okay.

Now it’s time to do the same to your My MSN account as what you did above to your My Yahoo! page.

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Here’s the link to go login(click on Sign In from main page): http://www.msn.com

Once your login to your My MSN account you should see an “Add Content” link under the MSN logo to your left. Click on it.

A pop-up should now be displaying. Simply copy and paste your “Site Feed URL” from your Notepad into the web form provided and click the Search button(the green button with the arrow).

You should now be looking at Check Box with your Blogs name beside it. Check off your “Site Feed URL” and then press the OK button at the bottom.

PRESTO! Like magic… your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN.

That’s the Power of BLOGS (Web-Logs) and RSS (Really Simple Syndication) combined with two Internet giants.

The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis.

I post my articles that I write on a weekly basis, making my Blog called… The Internet Wonders Blog - http://theiwe.blogspot.com - a search engine Magnet!

You can do the same because I just showed you HOW.

In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.

About the Author

Want to find out more about BLOGS and RSS? SEARCH CBmall==>
http://www.internetwondersezine.com/cbmallsearch.htm
– Or if you want to get MORE ‘Insider’ marketing Secrets, subscribe to Cory Threlfall’s ezine called… The Internet Wonders eZine — http://www.internetwondersezine.com or you can visit his BLOG at — http://theiwe.blogspot.com

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Software Piracy - Global Increase

 by: Robert Palmer

Pirated software is on the increase and now accounts for over one third of the software installed on the world’s computers and it’s cost the software industry a staggering, $28bn ( 12bn) last year in lost revenues. That’s the startling claim of the UK based, Business Software Alliance. Their annual survey of global software piracy shows that some 36% of software applications were illegally installed and being used during 2003.

The study, conducted for the first time on behalf of the BSA by global technology research firm, International Data Corporation, incorporated major software market segments, including operating systems and consumer software and local market software. They discovered that while software costing $81bn ( 38bn) was installed onto computers around the world, only $51bn ( 23bn) was actually purchased and installed legally.

The USA and Canada who collectively are the most honest when it comes to purchasing software show a software piracy rate of 23% whilst the worst offenders are within the Eastern European countries, where piracy levels are an incredible 71%. It’s difficult to draw any comparisons from previous years data as this is the first year the study has been out-sourced to an independent company and takes in a wider spectrum of software than the previous studies conducted in-house by the BSA. As well as counting the number of illegally produced software programs installed on systems, the study also includes software for where an insufficient number of site licenses have been purchased.

Software piracy continues to be a major challenge for economies worldwide, said Robert Holleyman, president and CEO of BSA. From Algeria to New Zealand, Canada to China, piracy deprives local governments of tax revenue, costs jobs throughout the technology supply chain and cripples the local, in-country software industry.

Mr Holleyman went on to say, that the IDC study reflects a logical evolution in BSA s decade-long effort to measure piracy in the global economy. Its scope was expanded to account more accurately for trends such as the growth of local software markets worldwide and the acceleration of Internet piracy.

For its analysis, IDC drew upon its worldwide data for software and hardware shipments, conducted more than 5,600 interviews in 15 countries, and used its in-country analysts around the globe to evaluate local market conditions. IDC identified the piracy rate and dollar losses by utilizing proprietary IDC models for PC, software and license shipments by all industry vendors in 86 countries.

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The study found that the size of a regional software market is the critical link between piracy rates and actual dollars lost. For instance, 91 percent of software installed in the Ukraine in 2003 was pirated, as compared to 30 percent in the U.K. But dollar losses in the U.K. ($1.6 bn) were about 17 times higher than those in the Ukraine ($92.1m). This difference is attributed to a much larger total PC software market in the U.K. than in the Ukraine.

A number of factors contribute to the regional differences in piracy, including local-market size, the availability of pirated software, the strength of copyright laws, and cultural differences regarding intellectual property rights, said John Gantz, Chief Research Officer at IDC. Unfortunately, we found that high market growth regions also tend to be high piracy regions, such as China, India and Russia. If the piracy rate in emerging markets where people are rapidly integrating computers into their lives and businesses does not drop, the worldwide piracy rate will continue to increase.

The fight for strong intellectual property protection and respect for copyrighted works spans the globe, and there is much work to be done, Mr Holleyman said. BSA will continue to work with governments to enact policies to protect software intellectual property as well as implement programs to raise business and consumer awareness about the importance of copyright protection for creative works. Lowering the piracy rate will stimulate local economic activity, generate government revenue, create job growth and cultivate future innovation.

Countries with Highest Piracy Rate:

• Vietnam 92%
• China 92%
• Ukraine 91%
• Indonesia 88%
• Zimbabwe 87%
• Russia 87%
• Algeria 84%
• Nigeria 84%
• Pakistan 83%
• Paraguay 83%

Countries with Lowest Piracy Rate

• United States 22%
• New Zealand 23%
• Denmark 26%
• Sweden 27%
• Austria 27%
• United Kingdom 29%
• Japan 29%
• Belgium 29%
• Germany 30%
• Switzerland 31%

Related links:

http://www.bsa.org/

http://www.idc.com/

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Copyright 2005 Michael Port & Associates LLC

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If you haven t already heard the buzz, Michael Port is the guy to call when you re tired of thinking small! Michael Port & Associates LLC is the premier marketing and sales strategy-consulting firm for professional service providers. He is the author of the best-selling Book Yourself Solid program and is thrilled to share 7 Keys to getting more clients than you can handle even if you hate marketing and selling. Over the next seven articles, he ll share the secrets he used to turn his own self-employed business without a pulse into a healthy $112,200 income in less than 10 months.

If you re out there on your own and absolutely love your work but hate the thought of selling yourself or having to get new clients, you re not alone. If you feel uncomfortable asking a client to buy from you, he has the answers. If you dread having to bring up the subject of money, fear no more. If you ve ever been hesitant to boldly declare, the best thing for you would be me ? Look no more! Thousands of entrepreneurs share your same frustrations and simply, easily and profitably attained success using Michael s 7 Keys.
Remember how excited you were when you first launched your business? You knew you had a gift to offer the world and the universe was telling you that your message needed to be heard. Nothing has changed. If you have a message to deliver it means there are people who are meant to hear it! If you don t offer yourself with complete confidence and conviction, you minimize yourself, your services and your business. You are robbing people of creating a better life. You are limiting your potential and the experience of the services you provide and of being around you not a small thing.
Book Yourself Solid, Key Number 1: Know Why People Buy What You’re Selling
Since it s super normal to feel like marketing or talking yourself up cheapens the integrity of your work, I have a simple solution stop talking about what you do. The secret is to know what your clients want. So every second of every day focus on clear, specific, and detailed solutions, benefits and advantages that appeal to your potential clients. Because people aren t buying what you do the science, technique or technical name that you use doesn t matter in the slightest! Who cares what you call yourself?!
The fancy diplomas on the wall aren t getting you more clients. Clients will come to you, however, when you speak with them about their problems and needs. Start by identifying their urgent needs and compelling desires and then offer them an invest-able opportunity and you’ll be booked solid in no time.

WRITTEN EXERCISE:

Develop a list that starts to identify what your clients are actually buying when they are buying your services.

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What are your clients’ urgent needs? (What problems do they need to solve?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________

What are your clients’ compelling desires? (What are they working toward?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________

What invest-able opportunities do you offer your clients? (What are the specific and quantifiable benefits?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________

Now, every time you communicate in person, through writing, on the internet, in advertisements, on the phone, etc articulate and re-articulate these urgent needs and compelling desires. Your potential clients will connect with you immediately. Most importantly, they ll feel understand and they ll be interested in learning more about the invest-able opportunities you offer.

Stayed tuned for Key #2

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About the Author

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you re tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

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SOURCES FOR EDUCATION

The Internet is loaded with information. It literally is the reason for its
existence. Therefore, it is completely possible for anyone to find the
education they are looking for on any topic.

However, sometimes the Internet can seem so big that it’s hard to
locate what you want. Below are a few direct methods for finding
what you are looking for.

SEARCH ENGINES

Not my favorite, but often the obvious place to start. However, they
are best used to locate topics in general, get to a related web site, and
then work forward from there.

EZINES

There’s an ezine on everything. Plus, unlike web sites that often stay
the same for months, ezines contain new information in each issue as
well as refer you to relevant sites and other related ezines. If you
subscribe to several ezines covering the same topic, you’ll get a range
of opinions and views that can help you develop your own ideas over
time.

It’s ok to subscribe to quite a few ezines and let them compete.
Determine the ones that continually bring you what you want and stay
with them. Root out a few of the best on your chosen topic and let
the rest go.

After you read an ezine, and you like the information presented, visit
the ezine’s web site and look at their archived issues as well. This can
be a quick way to surmise what kind of information and interests the
ezine will cover.

A great place to start your search for ezines is an ezine directory.
You can search by category and read brief descriptions of what the
ezines contain. My favorite directory is the Ezine Locator run by Jeff
Wilson. http://www.ezinelocater.com To me it’s more easily
navigable and makes better sense than many others.

WRITER’S SITES

Another worthwhile endeavor is visiting the sites of the people who
actually author the articles that you enjoy. Some ezines run original
articles, but many just pick up articles from freelance writers.
Determine the actual author of good articles and see what their site
has to offer or watch for more of their works. Most articles contain a
resource box at the end identifying the author and providing a link to
his or her site.

ESTABLISH CONTACT

You can read articles and sites all you want, and you can learn a great
deal. However, sometimes you just plain need personal contact from
someone who can answer your specific questions.

Not everyone on the Internet is easily approachable, but those in the
business of selling information usually are happy to make personal
contact. When you do write to someone with questions there are
certain steps you can take that will increase your odds of getting a
response.

1. Call them by name.
2. Name the article or site where you read their words.
3. Be courteous.
4. Be specific.

Addressing people by name tells them you know who they are and
that you are not just sending out bulk emails to anyone who would
respond. Letting them know where you heard of them gives you
more credibility as well. Being polite is, of course, expected by
anyone, and being specific will get you better answers. Asking
general questions that require volumes to answer will not get results.
This is the Internet where working marketers can literally get hundreds
of emails every day. If you show specific interest, you’ll be more
likely to get a legitimate response.

You can try contacting anyone you respect that offers an email
address, but you won’t always get a response depending on the
person, how busy they are, and their way of doing business.

However, there are people who are willing to answer questions and in
fact list themselves as being available to do just that.
SwapSmarts.com http://www.swapsmarts.com is one site that lists
experts in many categories that have signed up as being willing to take
questions. This can be one way that makes finding people to contact
much easier.

CHOOSING A MENTOR

At times, you may find one or two people that you can form a good
relationship with and contact repeatedly. If you are willing to give
something back in that relationship, whether it be your own
knowledge in a different area, other items of value, money, or at least
friendship, you can end up with a mentor. You can have one to
several mentors, and often the relationship can be profitable for you
both.

I define a mentor simply as someone willing to work along with you
by answering questions or relating their own experience while you
make your way through a learning process. Mentors deserve your
respect, and they deserve to be paid back in some way for what they
do for you.

However, there’s no one that knows everything. You still need to
think things through for yourself, seek other opinions, and relate others
experience and knowledge to your own goals and obstacles.

You can learn from any or all of these resources. However, it’s how
you start to put your new knowledge into action that counts.

We’ll start to discuss that in the next article in this series.

———————————————————————

Talk DIRECTLY with EXPERTS!

– Direct, PERSONAL Contact, Expert Advice
– Ask Unlimited Questions on Many Subjects
–100s of Experts Available for Private, Confidential Consultations

Get the Information You NEED Today: http://www.swapsmarts.com
————–
Written by Joe Bingham, Editor of the NetPlay Newsletters
Publish Your Own Quality Ezine with Little Work and a Lot of Help
http://www.netplaynewsletters.com/publisher.html
———————————————————————-

About the Author

Joe Bingham is the editor of the NetPlay Newsletters.

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Direct Services Inc. has developed an Email Subject Line Tester. Use this free tool before launching your email marketing campaign to assess a subject line s vulnerability to both SPAM filters and human perception.

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Miramar, FL April 18, 2005 Direct Services Inc. released a free, public version of its Email Subject Line Tester on LocalNews.biz. Developed in response to client demand, this interactive tool can be used to create a subject line and test its likelihood of surviving today s sophisticated SPAM filters for email marketing campaigns and the recipient s perception as SPAM.

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Even the most carefully planned email campaign can be defeated by using a weak subject line the hook you need to capture your reader s attention. In compliance with recent CAN-SPAM Act revisions, your email may be blocked by SPAM filters if the subject line is worded questionably. If your marketing message does not arrive at the recipient s IN box, your efforts and marketing dollars will have been wasted.

Direct Services Email Subject Line Tester will analyze the contents and syntax of your proposed subject line and offer guidelines for revision. With instant feedback, the subject line can be refined, re-tested, and improved until it is crafted to your satisfaction.

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The user-friendly Email Subject Line Tester is available at no charge at http://www.localnews.biz

Direct Services, Inc. is a national database development and marketing strategy firm based near Miami, FL. Its clientele includes both large and small companies, as well as Fortune 500 firms in the vertical markets of telecommunications, travel, retail, healthcare, finance, and professional services. For more information, contact Direct Services at 954-433-9810.

About the Author

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Can You Rally Make A Substancial Income With An Affiliate Program ?

 by: Michel Richer

Affiliate Program are the easiest way to make a substancial income on the internet.

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Affiliate Program have exploded on the internet. Thousand of people join them every day. Amazon.com is probably the best example of such phenomenal success.

If the affiliate program is so popular and so widely available and booming like mushroom…Why do most affiliate have a hard time making $100 per month ?

And some have never receive a check ? It’s probably because they are not effective in their marketing campaign or doing noting at all.

But some affiliates are making big bucks. They are the one with an income of ($100,000 and over per year). There is also a big majority who still make a good income (around $10 000 to $75 000 a year).

Of course the vast majority of affiliate will never make that much money. They fail miserably.

So what is wrong with them ?

THEY DON’T SET GOALS

Most people fail at anything because most people don’t have a clear vision of where they are heading. They don’t take the time to learn and experiment. They give up too easily.

Yes, it feels “unproductive” to prepare and set up a system… But it’s how the successful succeed.

The solution? Planning and learning.

CHOOSING THE RIGHT AFFILIATE PROGRAM

Choosing the best companies is an art in itself. Choose affiliate program that are already successful and well established like SFI. Choose the one that offer good training and good marketing aids.

Successful affiliates select the best companies. They use new ideas and creativity to attract customers. They never give up.

DEVELOP A GOOD WEBSITE

Lot’s of people don’t know how to design a website. Or don’t have the money to hire a webmaster. Even the ones who can design a website. They design poor content or poor design. Produce low value gateway pages. They use free web hosting. They don’t master the search engine.

The solution? Take what you know, what you love, and turn it into a Theme-Based Content Site. Attract highly targeted, interested customers, provide solid value through content, then refer them to your affiliated merchants.

DRIVING TRAFFIC

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Having lot’s of traffic to your website is a big challenge. But it is essential to be successful. Or at least to make a reasonable amount of money.

You have to make your site “search engine friendly”. You need content for the search engine to spider your website.

You need to know how your webpage is index and how well it is ranked on the SE to better perform.

Use every marketing method to drive traffic.

PPC Campaign

Linking Strategy

Writing Articles

Ezine Publishing

Newsletter

Banner Advertising

Viral Marketing (EBooks, Freeware etc.)

Offline as well. (Business Cards, Flyers, Radio Spots etc.)

CONCLUSION

Affiliate Program are great. You can really make a substantial income at almost no cost. This is the simplest way to start a business. You can really succeed if you keep learning and experimenting.

You can TEST-DRIVE our Affiliate Program at NO COST !

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Ezine Publishing

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OK, I’ll admit it, I’m a bit of a cheapskate when it comes
to marketing. I let my free ebooks, articles and newsletter
do most of my marketing work.

But I also realize that in order to succeed in business, you
must spend SOME money advertising. And I’ve been relearning
this lesson recently.

Today I’d like to share with you some of my own recent
results, so you’ll know exactly how and where you should
get started advertising online.

For starters, keep your wallet securely in your pocket.
There are three things you must do BEFORE spending ad bucks
online. And here they are…

1. Get a handle on how well your site does its selling.

Figuring out how good a job your site does selling is
simple. Just look at your stats and do a little math. You
are after just one number… how much a website visitor is
worth to you. Or more simply, how much you should PAY for a
visitor.

To figure this out you need to first find out how many
visitors it takes you to get a sale. If you get 1000
visitors a week and 10 sales in that same week, then your
visitor to sales ratio is 100-1. If you average 20 sales
from those 1000 visitors, you are closing one sale for every
50 visitors. Once you know your own number, you will be able
to determine approximately how much a visitor is worth to you.
You simply take it one step further…

Let’s say you close 1 sale in every 50 visitors and your
average sale is $50. Simple math tells you that you could
pay up to a dollar per visitor and break even. So a good
goal would be to pay LESS THAN a buck per visitor. Any ad
buy that averages out to less than a dollar per visitor
should be profitable, provided the traffic is targeted. If
you aim to spend fifty cents per visitor you can double your
investment every time you advertise.

Of course there are lots of variables. Things like opt-in
email members you may receive from an ad buy and the repeat
visitors that your list generates. But you get the idea.
Until you know the above numbers for your site, you cannot
spend money wisely on advertising.

Once you have a handle on how much a visitor is worth to
you, the next step you must take before your first ad buy
is…

2. Set up your email address capture strategy.

If your site is closing one sale for every 50 visitors, you
may be satisfied. But if you are not offering a way for the
other 49 visitors to “stay in the loop” you are making a
huge mistake.

And it is simple to keep them from getting away. Just offer
them something of value in exchange for their contact
information. An example of one way to do this is offering a
free gift at your site and getting their name and email
address when they request it. Your gift can be a free ebook,
an email course or anything else your visitors would want.

You can get as many as 20% of your visitors to leave their
contact info if you do it right. That’s a lot of email
addresses when you start advertising and getting lots of
traffic.

But what do you do with the addresses?

You treat them like gold.

Regularly publish an email newsletter to your growing list
of addresses. Contact them and offer your expertise. Give
them more free, valuable information related to what they
requested originally. Make them feel special and grow a
community. This is how long-term profits are made online.

Once you have tackled the two items above, there is one last
step before you actually spend money on advertising…

3. Make sure you have a way to measure your results once
your advertising starts.

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I do this simply by copying my main entry page and using the
new URL in the ad. When I check the stats my web host emails
me I can easily see how many visitors came through that URL.
This is just ONE way to track traffic. There are TONS more.
But you get the idea. You need some way to measure the results
of your advertising or you are wasting your money.

OK, once you have tackled the three items above, you’re all
set up to do some ad buys.

I have tried many strategies online and here’s the straight
scoop on what works and what doesn’t. I’ve ranked nine
online advertising strategies as follows…

Poor: Don’t waste your time.
Fair: Worth a try at least once or twice.
Good: A solid way to spend ad dollars.
Excellent: Should be a regular staple in any online marketing
budget.

OK, here they are…

1. FFA submissions (Free for all links pages)

You know, those interfaces that say “submit to 50,000
websites for a few bucks. Well, save your few bucks. FFA’s
had their time in the sun. They worked great when they were
first introduced. Now they are not worth a dime. Heck, even
if you can do a free submission it’s probably not worth your
time. The last three tests I ran submitted my URL to nearly
a half a million sites. I got four visitors. ‘Nuf said.

Rating: Poor

2. Bulk email

Sure, you CAN get website traffic using bulk email. You can
do it yourself or hire a company to hide behind. But the
fact is, you risk your business reputation and you’ll anger
a ton of folks. Your domain will end up blocked by many ISPs
and could even get sued. Unsolicited bulk email is not worth
the trouble.

Rating: Poor

3. Safe lists

This is a twist on opt-in email marketing where you pay for
the privilege of being able to send email to a list of other
marketers who have done the same. While I have not tried
this personally I can comment on it simply because lots of
my subscribers have tried it. And I have not heard one good
thing about it other than from people reselling it. The
folks that have used it have found that while safe list
“members” have agreed to be on the safe lists, most never
actually read messages or buy anything.

Rating: Poor

4. Banner Advertising

This is an “old school” advertising strategy that I have
been testing again now that prices are lower. And early
indications are that there is a solid reason for the
still-declining prices of banner advertising. My own
click-through rates been less that 1% so far, with a few
exceptions. But I do have some decent size banner ad runs
planned for the coming months at some busy, targeted sites.
Time will tell if I’ll continue with this strategy. If you
DO want to try banner advertising, ask the site you plan to
advertise at what the average click-through rates are and
what banners perform best. That may get you up to two or
three percent. If that will take you into profit, give it a
whirl. But most small and home businesses may be better
served using one of the five advertising methods remaining.

Rating: Fair

5. Opt-in list rental

There are plenty of companies that will rent you email
addresses that have opted in to receive commercial email.
And if the recipients are not being paid to read the
messages, that is they are genuinely interested in the
offers they signed up to receive, this strategy can be
profitable. The problem is you’ll pay from ten to twenty
cents per address and mailing to a list large enough to get
results from can be quite expensive. But if your budget can
handle it, you can generate some great trageted traffic.

Rating: Good

6. Paid Search Engines Submissions

While I highly suggest submitting to all the major search
engines that are still free (AltaVista, Lycos, Google,
HotBot, DMOZ and Direct Hit) this article is about “paying”
for advertising. And there are two paid search engine
services I have had very good luck with…

a. Inktomi’s Search/Submit at $30 a year, which gets your
URL into AOL, iWon, MSN and the Looksmart directory within
48 hours.

b. Yahoo! Business Express and sponsored site listings. The
business express service
costs $199 for non-adult sites, and gets you Yahoo!
consideration. While $199 is a little pricey for some
small business owners, a good listing at Yahoo! brings quite
a bit of extra traffic. Once you are listed, consider taking
advantage of the “sponsored site” offering for an additional
monthly fee. I am sampling this currently and it paid for
itself within the first few weeks. My results may decline as
more sites are added into the sponsored sites area but I’ll
keep an eye on things.

Rating: Good

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As a connoisseur who is searching for ezine directory, only you can rather decide if this assists. As a reader you should think to be enduring to skim till the last word.

7. Pay per click search engines

This advertising model offers a way for you to bid on search
terms and pay only when someone clicks through to your site.
I’ve been advertising with www.goto.com and findwhat.com
using this method and have had decent results. It’s easy to
control costs and your visitors are targeted precisely.

If you are not in a super-competitive keyword arena you can
do well with pay per click engines. For example, if you sell
web hosting, good luck getting traffic for less than a few
bucks a click. But if you have a smaller niche, this
strategy represents a great opportunity and is worth trying.

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And if you DO find that this model works well for you, more
than 75 additional “Pay per Click” search engines can be
found at Alan Gardyne’s super-duper directory…
http://www.payperclicksearchengines.com

Rating: Good

8. Personalized Email Series

Here’s one that many marketers don’t talk about much. It’s
actually a secret weapon among many of the big name
marketers. You offer a freebie at your site and when your
visitors claim it you are not only added to your opt-in list
they are added to a series of personalized follow-up
messages that you pre-program. If you write a powerful and
effective series this marketing strategy can be one of your
top sales producers.

Rating: Excellent

9. Ezine Advertising

Still the one. Some people think I recommend ezine
advertising because I have an ezine and I’m trying to sell
my own ad space. On the contrary, I’ve been trying NOT to
sell my ad space for the last few years. That’s why my own
rates are so high! I can run my own offers or affiliate
offers and make much more than I can selling the ad space.
Many other ezine editors are finding the same thing. While
this has resulted in rising ezine ad costs over the last few
years, one fact remains… ezine advertising is still one of
the most effective ways to get targeted traffic — cheap.
Just visit an ezine directory and search for ezines in your
niche market. Subscribe to a bunch and start reading them.
Look for larger circulation ezines that have a good
following. If you like the content then the thousands of
other readers probably do too. Place an ad and you’ll make a
profit, nearly every time. Top sponsorships work best if you
can swing it.

Rating: Excellent

About the Author

Article by Jim Daniels of http://www.bizweb2000.com
If you’re interested in starting or growing a business
on the Internet, Jim’s sites will help you save time
and money. He’s been making a living online since 1996
and knows the ropes. Visit Jim and get your free help!

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Ezine Community

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________________________________________

Write A Newsletter To Get Site
Visitors To Return (And More)!

- by Steve Nash

(c) Steve Nash - All Rights reserved
http://www.howipromotemywebsite.com
________________________________________

[Article last revised: Jan 2004]

How many visitors to your site *ever* return?

Not as many as you would like, I bet!

The thing is, it’s a lot easier and less time-consuming to
promote your site to people who have *already* visited. So
how do you do that? Well, you could:

- Ask people to bookmark your site;

- Get people to make your site their homepage (your site
needs to be *very* good, though);

- Make your site the next Yahoo! or Blogger or Hotmail
(ideal, but not too easy); or…

- PUBLISH AN EZINE OR NEWSLETTER!

Yes, publish a newsletter (and get people to subscribe).

Writing a newsletter is the BEST WAY to stay in touch with
site visitors and existing customers.

At the *very least*, you can remind them about your website
on a regular basis. But, even better, you get a chance to
develop trust between your site visitors and yourself.

And on the faceless Internet, trust is everything!

=> VISIT THIS WEBSITE

Visit Dr.Mani Sivasubramanian’s Ezine Marketing Centre. Dr
Mani’s ezine resource has plenty of free information on
ezine publishing.

To quote from the site, Ezine Marketing Centre lets you:

“Create email newsletters, build huge opt in email
lists and get advanced ezine marketing tips,
strategies and secrets right now. Create email
newsletters or ezines to promote your e-business
and explode profits - Advertising tips techniques
secrets ebook for high profit email list building,
getting, buying tips and techniques to increase
email list profits…”

You get the idea.

And, Dr Mani sells plenty of information too, for those
willing to invest money (as well as time) into their ezine
publishing efforts.

http://www.ezinemarketingcenter.com/

=> OR VISIT THESE LINKS

http://www.topica.com

http://groups.yahoo.com

http://www.domeus.co.uk

http://www.roving.com

http://www.listbuilder.com

http://www.sparklist.com

Although this is a fantastic report, I presistently get astonished if it supports individuals in any way.

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=> THEN PROMOTE! PROMOTE! PROMOTE!

As with your website, you need to promote your newsletter,
and get people to sign-up. By all means start with your
friends and family, and then try these legitimate methods
(please don’t send unsolicited mail - SPAM wastes
everyone’s time!):

* You MUST promote your newsletter on your own site

- Put the newsletter sign-up form at the top left or top
right of as many of your pages as possible. Offer an
incentive to sign-up, sell the benefits of your
newsletter (first notice of the next sale, for instance,
or chance to win something)

- Use pop-up windows to encourage sign-ups. A little bit
controversial, this, but pop-ups *do* increase subscriber
sign-ups! Find a script here:
http://javascript.internet.com/

* You CAN announce your newsletter to the world

- Join various newsletter announcement mailing lists,
follow their announcement rules, and announce, announce,
announce.
(There are loads of these lists at http://www.topica.com
and http://www.web-source.net/articlesub.htm.)

- Visit the following websites

http://www.ezinelocater.com
Free Email Newsletter Directory

http://www.ezinesearch.com/search-it/ezine/
Online ezine directory/listings

http://www.ezineannouncer.com/
Online newsletters tools

http://bestezines.com/submit/
Submit your ezine to this guide

Okay, okay! Your newsletter may not need all this promotion,
but at the very least make it easy to sign-up on your
website. Oh! One other way of promoting your newsletter:

* You SHOULD make your newsletter a great read

This is possibly the most important aspect of publishing a
newsletter. Here are a few points to consider - try and make
sure you:

o add your personality;
o publish on the same date;
o stick to a similar format;
o re-read and re-read to remove mistakes;
o encourage feedback;
o have clear objectives and *meet them*; and
o enjoy yourself.

But if nothing else, just keep it short!

=> EVEN DO IT YOURSELF!

Writing a newsletter is a bit difficult not to do yourself,
I admit.

Okay. Be certain that your efficient insight would go ahead of this point. Just keep on reading, you’ll discover some other expertise.

What I mean is that you can find many Perl/CGI scripts
that allow you to run a newsletter, including subscribe
and unsubscribe functions, from your own site. Subscribe
Me Lite, written by CGI Script Center, is probably the
best free resource to do this. And you can always do a
search at CGI Resources.

(And I use Autoresponse Plus - not free though.)

http://www.siteinteractive.com - Subscribe Me Lite
http://www.cgi-resources.com
http://www.wise-buys.info/go/autoresponse.html

=> READ MORE…

You can find out more about email publishing from the
following excellent resources.

http://www.ezine-universe.com
http://www.ezineuniversity.com

=> ONE LAST THING… DON’T FORGET SPAM FILTERS

Ah. Now you just be open-minded to the concepts depicted here. Unerringly it may add to your awareness.

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I originally wrote this article in 2001, when no-one had
even heard of the expression spam-filter. Now, to counter
the un-relenting spam that we all receive, spam-filters are
everywhere.

What does this mean to you, the budding newsletter
publisher?

Well, it means that you have to take great care now in what
you write in your newsletter. If you don’t, your publishing
efforts will be wasted as the spam-filters will, wrongly,
block your newsletter. And few of your subscribers will read
it.

So don’t forget the spam filters when you write your
newsletter! Do a check to see if you need to change any part
of it, first, before you send your mailing out.

You can do a check here -
http://www.anyonecansellonline.com/free-spam-check.shtml

–

Writing a newsletter on a regular basis is a great way to
keep people returning to your website. There are many tools
and resources that show you how. And there are many sites
that will publish your newsletter for free (you can even
find free content, for goodness sake).

Publish a newsletter and get to know your site visitors -
and then let them get to know you! Be original, if you can,
and do make sure your ezine gets past the spam-filters.

Copyright 2001-2004 Steve Nash. All Rights Reserved.

About the Author

STEVE NASH is the author of the ebook: “3 Super-Tips To
Build, Promote And Profit More From Your Website.” Download
your free copy now! http://www.wise-buys.info/bonus.shtml

HIS BEST TIP? Use Site Build It! to develop a profitable
business online! Learn more, here! http://site-buildit.com

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Creating Demand with Email Newsletters

 by: Julia Hyde

Oh yes! Be positive that your efficient insight would go beyond this point. If you go on reading further, we guarantee that your enthusiasm in this would be reinforced.

You’ve launched your web site. You’ve implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site’s daily visitors are still in single digits and your sales are…well let’s just say that early retirement is no longer an option.

Now what?

Perhaps it’s time to try email marketing. Or, to be specific, an email newsletter. After all, they require minimal effort to produce, and are proven to increase sales.

Of course, there are many other reasons why email newsletters make good business sense. Here’s just a few of them:

• You can create a marketing campaign on a shoestring budget.
• You can measure the results and find out what works and what doesn’t.
• You can build a personal relationship with a large group of people.
• Your subscribers pick YOU when they opt-in to your list.
• You can track customer behavior.
• You can collect user information for specific, targeted campaigns…the list goes on and on.

So what are you waiting for. It’s time to take the next step and put the power of email newsletters to work for you.

Starting Your Email Newsletter Campaign

Before you start any type of marketing or advertising campaign, you need a plan. This is equally true for email newsletters. You don’t have to put together a 200-plus page document outlining all your goals and objectives, but you do need to define some basics before you begin.

1. Get to know your audience. It’s not enough to say, “they’re people who like widgets”. Take your cue from magazine publishers. They know exactly who their target audience is, how much money they earn, what social group they fit into and what motivates them to buy. Find out who your customers are, then tailor your newsletter around their needs and desires.
2. Check out your competition. Yes, you do have competition. Find out what they’re doing by investing some time to research their product or service. What could you do better? Is there a gap in their service you could fill?

   Fine. Was the info till now according to your demands? I hope it was.

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3. Identify your newsletter’s purpose. What do you hope to achieve with your newsletter. Do you want to give your subscribers information about your product to help them make purchasing decisions? If so, you must first help them find out more about your product by letting them see how it can make them smarter, healthier, wealthier, or more successful. Or do you want to position yourself as an expert in your field? Your goal here is to provide your subscribers with well-written articles that address issues in your industry. Whatever your objectives, your strategy must focus on your goals.

Creating Content

Now you know what you want your campaign to achieve, it’s time to start thinking about content. This is usually where the faint hearted run for cover. Fear not. Creating content isn’t as difficult as it first appears. Below are different methods you can employ to keep your newsletter content fresh, relevant and on target.

1. Write it yourself. By far the cheapest approach in the long term is to write it yourself. If you enjoy writing and if you have lots of ideas for content, then this may be the best option. Only you can decide.
2. Hire Writers to Write for You. If you’re not comfortable writing content yourself, you may want to consider hiring a professional writer to write it for you. There are plenty of freelance writers who specialize in writing newsletter articles. You’ll find several at http://www.freelancewriting.com/
3. Get Content from Online Article Directories. A low-cost option is to get content from article directories, such as Ideamarketers.com, Goarticles.com, Articlecity.com and Ezinez.com. Articles posted on these sites are generally free, as long as you include the writer’s byline when you publish.

Design your template

Just as a magazine has a certain look that will appeal to their subscribers, so must your email newsletter. Decide on a template design and stick with it so your subscribers know what to expect with each issue. Think about how magazines and newspapers have regular columns in each issue. Split your newsletter into bite sized pieces so the content is easier for readers to digest.

HTML or Plain Text? It’s really a matter of personal preference, and what you think will most appeal to your readers. The jury is still out on whether one sells better than the other, but if in doubt offer two lists: one in plain text and one in HTML. Then let your subscribers decide.

Ready, Set, GO

You’ve defined your objectives, secured your content and designed your newsletter. Now all you need to do is put it together and launch it to your customers. For this you need a mailing list. Begin with your own in-house list-made up of people who have specifically requested to receive information from you. Set up a sign-up form on every page of your web site, advertise your newsletter in online ezine directories or in other newsletters, and announce your newsletter in your signature file–the tagline that is, or should be, attached to every email you send.

However you choose to build your list, don’t ever, ever become a spammer. Never send your newsletter to anyone who hasn’t specifically requested to receive it. Remember, Can-spam regulations require every marketing email to include an opt-out provision and a valid physical address. If you ignore these rules, you do so at your own risk.

Email newsletters, are possibly one of the most effective marketing tools available to online businesses. Exploit this opportunity and you’re almost guaranteed to pull targeted customers to your site, create demand for your product, gather customer data and secure your company’s success.

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