Ezine Express

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We ve all had our issues with rebates. Remember the time you purchased that free product from Comp USA or Circuit City who then promised you would get your money back? What an easy purchase! But, did you know that the majority of folks never redeem their rebates? If you really ever did get that check in the mail, you re one of the few savvy consumers out there. If not, I want to let everyone in on how to ensure they re going to be getting the savings they signed up for. Get out a pen and pencil; this may require a little work.

I ll be honest; I ve always had a problem with rebates. I m a consumer aware of the price I m paying, constantly wondering if my purchase is legitimate or there s some hidden agenda motivating the seller. Rebates seem to fit the bill of a scam. After all, who wants to give something away for free, and how can you make money on that? While rebates can seem promising on the surface, they rarely pan out. According to Peter Kastner, executive vice president of Aberdeen Group, only 40% of consumers submit rebates they are entitled to, 40% submit the rebate and successfully get a check, and 20% have problems. You think they want you to redeem that rebate? Think again.

But despite the difficulties of rebates and the burden to redeem, they do offer an opportunity at great savings impossible to find elsewhere. A couple items of due diligence are required when using these cheap discounts. But first let s explain some of the deception involved.

At the outset, merchants hope you won t bother. It takes a lot of work to redeem a rebate, so be prepared. In addition, the redemption process is made to be complicated. Who owes you your rebate, the retailer or the manufacturer? And the tediousness in the process will make you so fed up you ll forget about your savings or give up in the process, taking the loss as a learning experience.

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OK, so we know rebates are difficult at best. But what if everyone turned them in and was willing to follow up on all the problems that can be involved? I ll give you a hint, these retailers would lose money, and rebates would end. But that s not the case: rebates grew from 1 billion to 4 billion dollars from 1999 to 2003, and they continue on today with a presence in the online discount shopping arena. Learn how to take advantage of these savings and you ll be adding to your online shopping smarts.

1. Look at who s issuing the rebate, the manufacturer or the retailer? Manufacturers often use rebates to remove excess inventory or to clear out products for the latest models. If it s a retailer who s offering the rebate, and what s their true motivation? Why aren t they just offering a sale? These retailers are really just playing the odds hoping you won t redeem your savings, so be aware.

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2. The paperwork: Be sure to keep receipts, UPC codes, and sometimes even a cutout of the product picture or text on the box. Read the fine print on the rebate form (don t leave the store without this) to know exactly what to send in. Be sure to fill in every field, don t leave your email address blank, your form could be rejected on a technicality! A hint is to set up a separate free email address at hotmail for a lot of you potential spam mail. This address can not only be used for rebate forms but for online newsletters as well.

3. Keep good records. I d suggest marking the deadline for the rebate on a calendar, and then the date they state the rebates will be sent out if it s 8 weeks after the deadline, mark that. Make copies of all receipts and UPC s before sending in your information. Be sure to take care of all of this within a few days of purchase, many times the rebate does not depend on expiration but on a date that can be only 7 days after your purchase!

4. Don t be afraid to call. Oftentimes I ve found the only way to get my rebate is to call, with records in hand, to explain my situation. I NEVER leave my rebate to chance, because I know I ll eventually forget! After all, that s what they expect!

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Nowadays, I ve resorted to using savings I can realize at the point of purchase, and no longer rely on rebates for my bargain hunting. Since most of my shopping is done online these days, I m resorting to online coupons and coupon codes where I can verify the savings before checkout. Am I getting the best deal? I think so; I never was one for paperwork.

About the Author

Gary Gray, of CouponChief.com, is a bargain finder and deal hunter. Coupon Chief provides free discount shopping deals and coupon codes to help consumers save money online at nearly every store before checkout! No hassles, no worries!

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hings You Should Try To Barter For Before Buying

 by: Larry Dotson

1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.

2. Advertising Space - it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax ads, online classified ads, etc.

3. Web Hosting - you could offer a free advertisement for their web hosting service on your site in return for free or discounted hosting.

4. Software - it could be for tax software, web site authoring software, accounting software, newsletter software, graphic design software, etc.

5. Writing/Editing - it could be for web site content, promotional articles, press releases, e-zine articles, promotional ebooks, etc.

6. Accounting/Bookeeping - you could offer a no cost advertisement in exchange for their accounting and booking services

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7. Consulting - it could be market consulting, legal consulting, computer/software consulting, business consulting, etc.

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8. Copy writing - it could be for brochures, business cards, classified ads, sales letters, product packages, banner ads, promotional products, etc.

9. Merchant Accounts - you could offer no cost insert ads in your product packages in exchange for the option of accepting credit cards.

Well. Now that you have read till this point, we commit that along with this you will have something exciting. Just keep on reading, there are extra facts to follow.

10. Internet Access - you could offer a no cost pop up ad on your web site in exchange for free or discounted Internet access.

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10 Characteristics of A Home Business Professional

 by: Kelly Lowe

Home Business Professionals are unique people. We are all very different people, with very different personalities and thinking processess. However, all successful home business professionals have the following characteristics in common.

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1. Home business professionals are usually leaders, not followers. We like to set the standards, not adhere to them.

2. Home business professionals are always looking for new and better ways to do things. We believe that there is always a better, more effective way to get things done, and we seek to find it.

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3. Home business professionals are very open-minded. We never say that an idea won’t work without looking at all the facts, and if possible, testing the theory in question.

4. Home business professionals are generally very organized. We are our own bosses. There is nobody to tell us when, or how, to get things done. It is something we must do for ourselves, and being organized is usually the first step in getting things done effectively.

5. Home business professionals are hard workers. We know that starting a business is hard work, with long hours. However, we know that eventually, we will be able to work fewer hours and enjoy the same success. However, we do understand that work will always be involved, even if the hours are shorter.

6. Home business professionals like to help out others. If you talk to a home business professional, the chances are good that you will find that person does charity work of some sort.

7. Home business professionals are honest in their business dealings. When they see others being dishonest, they are quick to call them on it, and point it out to others.

8. Home business professionals are very dedicated. We love what we do. It is something we have chosen for ourselves. We make our own rules, and we love “going” to work each day. Our love for what we do drives us to do it better than anyone else and keeps us very motivated.

9. Home business professionals are very energetic. We don’t have the stresses that the people in the corporate world have. We are not a part of the rat race. This allows us to have more energy. While traditional corporate employees tend to go home from work and stretch out on the couch to watch television, home business professionals walk out of their home offices ready to go have fun. We have alot of energy left over at the end of the day.

10. Home business professionals are happy people. We love what we do. We’ve made our own rules, and we are living the lives that we have chosen to live. Who wouldn’t be happy?

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Copyright 2005 Log Cabin Rustics

Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only Phase One of the process. You must also make the most of the keywords you have.

Traffic to my log furniture site has doubled and nearly tripled in the past month and a half. Much of the credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on the topic and made a number of changes to my website. And voila! Increased traffic (and sales) are the proof of the pudding for me.

Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:

1.Set Your Sights on Attainable Keywords

If my log furniture site was competing for the word furniture , I would be competing with the big boys . While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.

Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.

The number 5000 next to a keyword in Overture s search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment.

For example, the term log bed is searched for 4673 times per month on Overture-powered sites, while the term log furniture is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for log bed for the past month, but log furniture has been a harder nut to crack. As of this writing I am number #18 for log furniture , which is not where we want to be but a whole lot better than where we used to be.

2.Choose the Best Keywords for Targeted Traffic

As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for log cabin were finding the site than those who were looking for log furniture or log beds . We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before not to mention a much better conversion rate.

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What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.

You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.

3.Optimize Keywords Within Your Website

Once you have evaluated the best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of the keywords, and set them as links whenever we could.

You ll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that the first few sentences of the text on a page should include your top keywords. These might seem like very simple steps to take, but the payoff can make the difference between being on the first page or second for your desired terms.

4.Reap Good Results with Resource Boxes

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This fourth step is about links as much as keywords. Our log furniture site would not be receiving the traffic it is without a link trading and article submission campaign. We give our link partners the top terms that we want to achieve ranking for. As a result, links pointing back to our site have our top terms either right by or in the links. Take it from the voice of experience this matters. You ll also want your top terms in the resource boxes for any articles you post on the Internet.

5.Rotate Your Keywords When You Reach the Top

When you reach top status for a given keyword, go after another by changing the link or article resource text for your new set of coveted terms. That s what we plan to do for Log Cabin Rustics. Once we solidify our standing for log beds and get to the top for log furniture on Google, we plan to focus on rustic furniture a term with 17760 Overture-powered searches per month.

Only Part of the Story

We do not mean to imply that keyword selection and management is the only thing you should do to promote your site. A solid link strategy, article publicity campaign, and overall site optimization are also important factors in any successful SEO strategy.

What is your belief about the utility of this piece of information?

As a connoisseur who is hunting for ezine publishing tips, only you can rather decide if this assists. To look if the article holds some value for you, you may comprehend it till the final word.

But the importance of choosing the right terms and optimizing for them should not be underestimated. You might also want to check out Marketleap s free keyword verification tool, which reports where your website is placing on the different search engines for your keywords of choice.

About the Author

Cari Haus has been successfully selling rustic log furniture and beds on the Internet since the late 1990 s. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/. Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.

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OK, I’ll admit it, I’m a bit of a cheapskate when it comes
to marketing. I let my free ebooks, articles and newsletter
do most of my marketing work.

But I also realize that in order to succeed in business, you
must spend SOME money advertising. And I’ve been relearning
this lesson recently.

Do you truly believe this piece of information could augment your learning curve?

Don’t frighten yourself by preconceived philosophy. As a connoisseur you should think to be unwavering to skim till the concluding word.

Today I’d like to share with you some of my own recent
results, so you’ll know exactly how and where you should
get started advertising online.

For starters, keep your wallet securely in your pocket.
There are three things you must do BEFORE spending ad bucks
online. And here they are…

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1. Get a handle on how well your site does its selling.

Figuring out how good a job your site does selling is
simple. Just look at your stats and do a little math. You
are after just one number… how much a website visitor is
worth to you. Or more simply, how much you should PAY for a
visitor.

To figure this out you need to first find out how many
visitors it takes you to get a sale. If you get 1000
visitors a week and 10 sales in that same week, then your
visitor to sales ratio is 100-1. If you average 20 sales
from those 1000 visitors, you are closing one sale for every
50 visitors. Once you know your own number, you will be able
to determine approximately how much a visitor is worth to you.
You simply take it one step further…

Let’s say you close 1 sale in every 50 visitors and your
average sale is $50. Simple math tells you that you could
pay up to a dollar per visitor and break even. So a good
goal would be to pay LESS THAN a buck per visitor. Any ad
buy that averages out to less than a dollar per visitor
should be profitable, provided the traffic is targeted. If
you aim to spend fifty cents per visitor you can double your
investment every time you advertise.

Of course there are lots of variables. Things like opt-in
email members you may receive from an ad buy and the repeat
visitors that your list generates. But you get the idea.
Until you know the above numbers for your site, you cannot
spend money wisely on advertising.

Once you have a handle on how much a visitor is worth to
you, the next step you must take before your first ad buy
is…

2. Set up your email address capture strategy.

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If your site is closing one sale for every 50 visitors, you
may be satisfied. But if you are not offering a way for the
other 49 visitors to “stay in the loop” you are making a
huge mistake.

And it is simple to keep them from getting away. Just offer
them something of value in exchange for their contact
information. An example of one way to do this is offering a
free gift at your site and getting their name and email
address when they request it. Your gift can be a free ebook,
an email course or anything else your visitors would want.

You can get as many as 20% of your visitors to leave their
contact info if you do it right. That’s a lot of email
addresses when you start advertising and getting lots of
traffic.

But what do you do with the addresses?

You treat them like gold.

Regularly publish an email newsletter to your growing list
of addresses. Contact them and offer your expertise. Give
them more free, valuable information related to what they
requested originally. Make them feel special and grow a
community. This is how long-term profits are made online.

Once you have tackled the two items above, there is one last
step before you actually spend money on advertising…

3. Make sure you have a way to measure your results once
your advertising starts.

I do this simply by copying my main entry page and using the
new URL in the ad. When I check the stats my web host emails
me I can easily see how many visitors came through that URL.
This is just ONE way to track traffic. There are TONS more.
But you get the idea. You need some way to measure the results
of your advertising or you are wasting your money.

OK, once you have tackled the three items above, you’re all
set up to do some ad buys.

I have tried many strategies online and here’s the straight
scoop on what works and what doesn’t. I’ve ranked nine
online advertising strategies as follows…

Poor: Don’t waste your time.
Fair: Worth a try at least once or twice.
Good: A solid way to spend ad dollars.
Excellent: Should be a regular staple in any online marketing
budget.

OK, here they are…

1. FFA submissions (Free for all links pages)

You know, those interfaces that say “submit to 50,000
websites for a few bucks. Well, save your few bucks. FFA’s
had their time in the sun. They worked great when they were
first introduced. Now they are not worth a dime. Heck, even
if you can do a free submission it’s probably not worth your
time. The last three tests I ran submitted my URL to nearly
a half a million sites. I got four visitors. ‘Nuf said.

Rating: Poor

2. Bulk email

Sure, you CAN get website traffic using bulk email. You can
do it yourself or hire a company to hide behind. But the
fact is, you risk your business reputation and you’ll anger
a ton of folks. Your domain will end up blocked by many ISPs
and could even get sued. Unsolicited bulk email is not worth
the trouble.

Rating: Poor

3. Safe lists

This is a twist on opt-in email marketing where you pay for
the privilege of being able to send email to a list of other
marketers who have done the same. While I have not tried
this personally I can comment on it simply because lots of
my subscribers have tried it. And I have not heard one good
thing about it other than from people reselling it. The
folks that have used it have found that while safe list
“members” have agreed to be on the safe lists, most never
actually read messages or buy anything.

Rating: Poor

4. Banner Advertising

This is an “old school” advertising strategy that I have
been testing again now that prices are lower. And early
indications are that there is a solid reason for the
still-declining prices of banner advertising. My own
click-through rates been less that 1% so far, with a few
exceptions. But I do have some decent size banner ad runs
planned for the coming months at some busy, targeted sites.
Time will tell if I’ll continue with this strategy. If you
DO want to try banner advertising, ask the site you plan to
advertise at what the average click-through rates are and
what banners perform best. That may get you up to two or
three percent. If that will take you into profit, give it a
whirl. But most small and home businesses may be better
served using one of the five advertising methods remaining.

Rating: Fair

5. Opt-in list rental

There are plenty of companies that will rent you email
addresses that have opted in to receive commercial email.
And if the recipients are not being paid to read the
messages, that is they are genuinely interested in the
offers they signed up to receive, this strategy can be
profitable. The problem is you’ll pay from ten to twenty
cents per address and mailing to a list large enough to get
results from can be quite expensive. But if your budget can
handle it, you can generate some great trageted traffic.

Rating: Good

6. Paid Search Engines Submissions

While I highly suggest submitting to all the major search
engines that are still free (AltaVista, Lycos, Google,
HotBot, DMOZ and Direct Hit) this article is about “paying”
for advertising. And there are two paid search engine
services I have had very good luck with…

a. Inktomi’s Search/Submit at $30 a year, which gets your
URL into AOL, iWon, MSN and the Looksmart directory within
48 hours.

b. Yahoo! Business Express and sponsored site listings. The
business express service
costs $199 for non-adult sites, and gets you Yahoo!
consideration. While $199 is a little pricey for some
small business owners, a good listing at Yahoo! brings quite
a bit of extra traffic. Once you are listed, consider taking
advantage of the “sponsored site” offering for an additional
monthly fee. I am sampling this currently and it paid for
itself within the first few weeks. My results may decline as
more sites are added into the sponsored sites area but I’ll
keep an eye on things.

Rating: Good

7. Pay per click search engines

This advertising model offers a way for you to bid on search
terms and pay only when someone clicks through to your site.
I’ve been advertising with www.goto.com and findwhat.com
using this method and have had decent results. It’s easy to
control costs and your visitors are targeted precisely.

If you are not in a super-competitive keyword arena you can
do well with pay per click engines. For example, if you sell
web hosting, good luck getting traffic for less than a few
bucks a click. But if you have a smaller niche, this
strategy represents a great opportunity and is worth trying.

And if you DO find that this model works well for you, more
than 75 additional “Pay per Click” search engines can be
found at Alan Gardyne’s super-duper directory…
http://www.payperclicksearchengines.com

Rating: Good

8. Personalized Email Series

Here’s one that many marketers don’t talk about much. It’s
actually a secret weapon among many of the big name
marketers. You offer a freebie at your site and when your
visitors claim it you are not only added to your opt-in list
they are added to a series of personalized follow-up
messages that you pre-program. If you write a powerful and
effective series this marketing strategy can be one of your
top sales producers.

Rating: Excellent

9. Ezine Advertising

Still the one. Some people think I recommend ezine
advertising because I have an ezine and I’m trying to sell
my own ad space. On the contrary, I’ve been trying NOT to
sell my ad space for the last few years. That’s why my own
rates are so high! I can run my own offers or affiliate
offers and make much more than I can selling the ad space.
Many other ezine editors are finding the same thing. While
this has resulted in rising ezine ad costs over the last few
years, one fact remains… ezine advertising is still one of
the most effective ways to get targeted traffic — cheap.
Just visit an ezine directory and search for ezines in your
niche market. Subscribe to a bunch and start reading them.
Look for larger circulation ezines that have a good
following. If you like the content then the thousands of
other readers probably do too. Place an ad and you’ll make a
profit, nearly every time. Top sponsorships work best if you
can swing it.

Rating: Excellent

About the Author

Article by Jim Daniels of http://www.bizweb2000.com
If you’re interested in starting or growing a business
on the Internet, Jim’s sites will help you save time
and money. He’s been making a living online since 1996
and knows the ropes. Visit Jim and get your free help!

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What is the one element that your business can’t survive
without? Here’s a clue. Without effective implementation
of this one element, your business is sure to fail.

Is it a great business plan? Is it dynamite web copy that
sells? Is it super products and services for your niche
market? Or is it …?

And the million dollar answer is …

Okay. The following lines might be like a feather to the cap. Keep reading, you’ll get some more awareness.

Drum roll please. Promotion! Your business can not
survive without promotion.

But, not just a little promoting here and there. I mean
consistent promotion. You should spend at least 80% of
your work time promoting your business.

I’m sure you are asking yourself what I mean by promoting
your business. Advertising and marketing your product or
service. Branding your business name. These are forms of
promotion.

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Now I’m sure you are asking yourself why you should spend
80% of your time promoting. Well, how do you expect
customers to find your product or service if you don’t
promote?

Just because you have a great product or service and
killer web copy doesn’t mean customers are going to come
running to your website to buy.

Oh! And did you realize that a customer sometimes has to
see your promotion up to seven times before they buy?
That’s why it is important that you get your message out
over and over again.

Remember this:

More Promoting = More Customers

More Customers = More Sales

More Sales = More Profit

Finding enough time to effectively promote a business can
be difficult, especially for online business owners who
have to balance business management with promoting.

Business management usually includes such tasks as:

*Replying to customer emails

*Answering telephone calls

*Publishing ezines/newsletters

*Reading emails, ezines, articles, and web copy

*Website maintenance

*Finding fresh content, new promotion methods, and new
places to promote

*etc…

From this incomplete list you can see how business
management can easily take up the majority of your time.
But the bottom line is that you need to spend more time
promoting and less managing.

If your business is not doing as well as you would like it
to be doing, you probably need to spend more time
promoting.

I know what you are thinking. How can I spend more time
promoting and less time managing?

Simple. Learn this best kept business secret - Speed
Reading.

Speed Reading is a technique widely used by the offline
business community. Large companies pay thousands of
dollars each year to have their employees trained in Speed
Reading techniques.

Why would large companies invest so much money in Speed
Reading training for their employees? Productivity of
course.

You see, learning Speed Reading techniques allows you to
double or triple your reading speed. That means you
accomplish more in less time.

Business owners know that they and their employees will be
more productive so they don’t mind spending the money
since ultimately the increased productivity will lead to
greater profits.

For some reason the online community has failed to embrace
this technique. But if any business owner ever needs to
learn Speed Reading, the online business owner does.

With the constant flow of emails, ezines, and articles
along with the web copy that online business owners must
read each day just to keep up, Speed Reading is a
necessary skill in order to be productive.

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Don’t forget to explore the pages on . They will be profitable for you. Be certain not to forget the sources on at the close of this report.

If mastered, Speed Reading techniques can essentially
increase the productivity of the online business owner.
Increased productivity simply means spending less time
managing and more time promoting. The increase in time
spent promoting leads to greater profits.

Have you been spending more time managing your business
rather than promoting your business? If so, now is the
time to make the change. Start spending 80% of your time
promoting your business and watch your profits soar.

Speed Reading is a valuable business tool. Master it.
Then use it to your advantage!

About the Author

Want to learn Speed Reading techniques? Leigh can help.
Click here to find out how:
http://hyperTracker.com/go/educationaids/SRAR04/
Subscribe to Leigh s Lifelong Learning newsletter at
mailto:Lifelong_Learning-subscribe@topica.com.

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Let’s appreciate if you comprehend the complete piece of article it has chosen conspicuous minutiae for you to choose. Now you can have the excitement in the ballyhoo.

Do you want to know the secret of getting thousands of visitors
to your web site?

Think about it for a minute.

What is your opinion about the efficacy of this write-up?

You might be the excellent individual to forward fair conviction on the stuff. Just comprehend till the concluding word and get the crux of the write-up.

If you could get thousands of people to your web site, you could
sell more of your products or services. You would be making
more money from your affiliate programs. You would be capturing
more email addresses to add to your email newsletter list.
Bottom line, more profits.

So you want to know the secret? Are you ready? Getting
excited?

Ah. Now you just be receptive to the ideas shown here. Certainly it may add to your cognizance.

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Tell the whole world about your web site! Knock on doors, call
everyone in your city, get some radio time, purchase newspaper
ads, buy some commercials on TV (preferably during the Super
Bowl) and you will be all set! Easy eh? Yeah right…

Okey-doke. Further brainstorming may be a fun to the connoisseur. Go on reading, you’ll acquire some further information.

Let’s face it. You will not be able to reach thousands of
people on your own. Your budget is small and most importantly,
your time is limited?

So how are you going to bring thousands of visitors to your web
site? You’re not. Your visitors will.

Confused? Don’t be. All the big name marketers are using this
method so why aren’t you? It is easy to turn your visitors into
promoters for your site by giving them the right tools.

Here are a few examples:

Referral Scripts - By installing a referral form on every page
of your web site, you will be encouraging your visitors to refer
your site to their friends. You can get a free referral script
from any web site that provides free CGI’s. If one person
refers your site to two people and they in each refer your site
to another two people each, a viral effect will be created.

Postcards - By offering free postcards for your visitors, they
will be sending out postcards to their friends and relatives
that have a link back to YOUR site. People retrieving their
postcards will also want to send out postcards from your site.
If every person sends out two postcards, another viral effect
will be created that will drive traffic to your web site.

Word of mouth is the oldest and most proven marketing method
that will make or break your business. The success of the movie
“Blair Witch Project” was because of the positive feedback
people were saying about the movie. There are plenty of movies
that also bomb because people quickly hear negative feedback
through word of mouth.

You need to create this effect for your web site. Word of mouth
will cause a snowball effect that can literally bring you
thousands of visitors to your web site.

A prime example is the site Uselessfacts.net. Today it received
close to 5,000 unique visitors. Approximately 1,000 of those
visitors were from referrals and greeting cards. Also a portion
of the remaining 4,000 unique visitors were from people who had
bookmarked the site in the past after visiting it from a
referral or greeting card.

This can be a very powerful marketing technique. The best part
about this marketing technique is that once you get these
scripts installed, you do not have to do anymore work. Just sit
back and watch the traffic roll in.

Here are a couple of sites were you can grab free viral scripts
for your web site:

CGI City
http://www.icthus.net/CGI-City/

The CGI Resource Index
http://www.cgi-resources.com/

CGIArchives.com
http://www.cgiarchives.com/

CGI-Java.com
http://www.cgi-java.com/

Make sure you follow the instructions very carefully as it will
help you have the scripts running up in minutes. Most
importantly, make sure you provide valuable content on your
site so that people will feel like referring your site to their
friends and associates.

You don’t have to do all the marketing for your web site.
If you create something of value, your visitors will do the
marketing for you.

Want to read more of my articles?
Then go to: http://www.freecoolcash.com/articles

About the Author

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe
by sending an email to subscribe@freecoolcash.com with “sub-art”
in the subject. Join Gauher’s two-tier affiliate program by
promoting his latest book “EZ Money With Ezines.” Gauher
teaches individuals how to make thousands of dollars in
the ezine publishing business!
http://www.ezmoneywithezines.com

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We are sharing an insider information in regards to ezines. It will impress you in a commendable way. Once you arrive at the terminating word of this write-up, you will have a totally exonerated experience.

“Regular communication with your customers is essential to your success.”
- Heidi Richards -

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But, why to discontinue in midway? Traverse till the hindmost word to comment about its value.

Ezines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the ezine. In fact, I have found ezines to be so powerful that I write and produce five a month. They are:

Self-Marketing News www.self-marketingnews.com
PetalsNCents (a marketing newsletter for the floral industry) - www.petalsncents.com
Creating A Legacy (a newsletter for the nonprofit community) www.creatingalegacy.com
Ramblin’ Rose (a newsletter for my customers) www.EdenFlorist.com

WECommerce News (a newsletter for members of The Women s ECommerce Association, International) www.WECAI.org

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Since the whole topic of ezine production can be overwhelming, I will just touch on the highlights to get you started.

The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in the shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them.
We tell them the benefits. The ezine is filled with product updates, trends, surveys, special offers, testimonials, discounts and my favorite CONTESTS.
Make it easy to read and brief. Two to three pages max.
One of the most important things we had to deal with was when our lists started growing (beyond 250); we were very limited in sending through our original e-mail account (AOL). They have rules and sometimes will freeze an account if you send too many at once. The format would also get botched sometimes. The lists became unmanageable when we had to remove unsubscribers and duplicates. Finding the ones who wish to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and maintain our lists. It was a good service; however, we didn’t like the look of our newsletter. It had limited capabilities (no bold or italic). Since I’m the creative type, I didn’t want my ezines to look like everyone else’s. We have now found a program we are very happy with. There is no monthly fee, just a one-time purchase fee. It is called Group Mail Pro - Mailing List & Group Management Software. And it only costs $79.95 (and you own it). For more information visit: http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1

This report is exceedingly terrific still some readers are doubtful about its benefits.

Only you have the ability to be the excellent judge of this report. Just understand all the words to get the worth of this piece of information.

About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women s ECommerce Association, International www.WECAI.org (pronounced wee-kī) an Internet organization that Helps Women Do Business on the WEB. Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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