Ezine Express

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You think spam is annoying ? Let me tell you a spam story that
is beyond annoying and well past anger - and it isn’t about
receiving a few annoying advertisements in your Inbox. It’s
about a particular internet species whom I shall call amateur
spam cops. Let me explain.

Okay. Your extreme drive to explore more would be contented further. Just keep on reading, there are more details to follow.

I am writing this article as a warning. From time to time I
write business articles for newsletters as a means of promoting
my web site. An article of mine was recently picked up from an
article-announcement list by a larger-than-usual number of
newsletters.

For a while, it was great ! My resource box (similar to the one
below), pointed to my web site and, during this one week in
particular, the hit counter was going crazy. I had ten times the
normal number of visitors.

And then disaster struck. The hit counter slammed to a halt.
Suddenly I was getting numerous emails from potential customers
telling me that my site was down. Now, I had been with Virtual
Avenue for about 3 years and never had a problem, so I thought
maybe it was just a temporary glitch and that the site would be
back up the next day or something. I visited their support page
& asked them politely to investigate.

After visiting the site, I began reading my emails again (I get
about 120 per day, and I download my email twice a day), and
came across a robot message from their abuse department. The
message told me that a spamming complaint had been received and
that they were shutting me down in 48 hours. Well that was
nonsense for a start - they had already shut down all my sites !

The message said that I had spammed someone by sending them a
newsletter. I quote -

***
We regret to inform you that your account dwr9760 will be
deleted from our servers within the next 48 hours because it
violates our Terms of Service, found at
http://www.virtualave.net /account/policies os

No doubts about the clarity of this excerpt, still the people are shaky about its assistance.

Only you have the ability to be the excellent judge of this material. Gear up to finish and feel the contents of this write-up.

Reason: Spam complaints [1311819] Subject: whatUseek Weekly -
The Stealth Approach To Making Money On The Internet
***

Oh yes! Now that you have read till this point, we assure that along with this you will have something extraordinary. Your further interest in this piece of article would be an added vantage for you.

For those of you not into the internet marketing scene, “WhatU
Seek Weekly” is a pretty useful newsletter for business ideas &
marketing tips. I have subscribed to it for about a year. They
recently ran an article of mine called “Any Fool Can Choose The
Wrong Career”.

It took me a few minutes of hard thinking to figure out the
connection, but once I worked it out, I was shocked at the power
these amateur spam cops now have. An accusation appears to be as
good as a conviction, at least in the eyes of Virtual Avenue.

It appears this is what happened: for whatever reason, a
disgruntled subscriber has been unable to unsubscribe from the
WhatUSeek newsletter. So instead of just complaining straight to
the publishers of this newsletter, or even to the Host of the
newsletter web page, they decided to get VERY nasty and file
spam reports against every link & email address that they can
find within that newsletter (and it is normally quite a big
newsletter !).

So this person sees my harmless article, checks out the resource
box and sends off a spam report to the Host of my advertised web
page. Even though I have never sent an email to this person in my life !
In response to a single unsubstantiated report, Virtual Avenue IMMEDIATELY
shuts down all my web sites without any warning.

Numerous further emails were exchanged over the next few days,
with the “support” people (now there’s an inappropriate title)
refusing to reinstate my web sites, even though they eventually
acknowledged I was not a publisher of the newsletter and had not
spammed anyone. They had received robot complaints from Spam Cop
and were determined that someone was going to suffer for it. I
was simply guilty by association.

Meanwhile, I have been spending at least 30 minutes daily responding to
all the emails complaining about the site being down, not to mention the
many hours involved with shifting the websites elsewhere. I have lost
bucket-loads of customers due to a false accusation and a trigger-happy Host
who seems anxious to shut-down its own members.

So next time you get annoyed by unsolicted commercial email in your Inbox,
just remember - it could be worse. At least these pests aren’t actively trying
to close down your business.

About the Author

Darren Robinson is the publisher of THE PANIC BULLETIN, a
free twice-weekly email newsletter.
If you suffer from anxiety attacks, depression, obsessive
compulsive disorder or other related conditions, keep up
with the latest news articles from around the world.
Just send a blank email to
panic_disorder-subscribe@listbot.com

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anxiety attack

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If you peruse this report you’ll acquire some superb fragments of data. Here it proceeds.

Copyright 2005 Rok Hrastnik

RSS gets 100% of your content delivered, but it s no good if no one subscribes to your feeds.

So your first order of business after planning and creating your feeds has to be promoting them to your visitors.

The only problem is that most internet users still don t know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldn t have any problems. Actually, after implementing this system, you should be achieving better results than the majority of publishers out there.

1. HOW RSS FEEDS ARE GENERALLY PROMOTED

RSS feeds are generally promoted using the orange XML or RSS buttons, and often also with buttons that enable visitors to subscribe directly to the feed with their RSS reader.

Usually, if clicking on the RSS button, the visitor only sees a lot of confusing XML code. They in fact need to copy & paste the link in to their RSS reader. But since most still don t know what RSS is, using this approach will only waste potential subscribers.

To achieve success, you ll need a different approach.

A] Create an RSS presentation page, on which you explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds

Then, on this same page, include the links to all of your RSS feeds.

In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.

B] Now promote this RSS presentation page as much as you can using all of your available channels.

2. LOCATION AND CONTENT

It s all about location, just like with the subscription box for your e-zine. If they don t see it, they won t subscribe. And if you don t motivate them enough to check-it out, they ll just ignore it.

A] Promote your RSS feeds directly below your e-zine subscription box, and always above the fold . Promote your RSS presentation page (telling your visitors that s where they can subscribe to your feeds) on the most prominent locations of your site.

B] If you re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.

Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/

C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

D] As for the content, don t just say Subscribe to receive news from my site , but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.

3. ENABLE AUTO-DISCOVERY

Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.

O.K. Do you agree this material aided you in remodeling your intellectual abilities of ezine publishing? I believe it did.

We know no limits. You could go through additional ezine publishing articles. We want to provide you with the additional awareness on ezine publishing but, for that you need to wait.

Yes, this is even more powerful than your e-mail subscription form, since the browser in a way pushes the user with your RSS feed subscription.

Fine. Your steadiness supports the view that you are pretty much inquisitive in ezine publishing and ezine publishing. You would like to be pertinent with this projection to attain more.

But in order for the browser to do this, you need to help it out to find your RSS feed.

Just include the following piece of HTML code in the section of your webpages and you ll be all set:

There are many more techniques and opportunities available to you, from direct subscribe links to actually using opt-in forms, but these 7 steps should get you started in the shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate than the huge majority of sites are achieving today.

Though this is one of the best articles, I’m bit skeptical about its efficacy for everyone.

Don’t panic yourself by illogical philosophy. Gear up to finish and absorb the facts of this write-up.

About the Author

Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html?src=sa6

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Three Ways Flat Rate Conferencing Can Help Grow Your Business

 by: Tom Parker

There is no question that teleconferencing is revolutionizing the way that people do business, both on the Internet and offline.

Internet marketers, coaches, consultants, counsellors, major corporations, even Sunday School teachers are using teleconferencing to stay in contact with their staff, clients, potential customers, and classes without having to set up a meeting place.

All right! Can you notice an enrichment to your enlightenment on do business online? I’m confident, you must have felt it.

We have different write-ups on business which you might go through. We would give you with resources at the end of this stuff.

Teleconferencing has also added a new dimension to the way people can teach and deliver information over the Internet. Seminars and classes can now be held for hundreds of people at the same time without having to leave their homes. With a preset date and time, people can call a number and either learn more information about a topic or participate in a forum of discussion.

Charges for admission to these types of calls can be anywhere from $20 to $30 up to $100’s of dollars for typically one hour.

Three Ways To Boost Your Income And Grow Your Business

Teleconferences can lead to an amazing growth in your income, and credibility as an expert on a given situation. You can also ADD more to your conferencing by utilizing flat rate conferencing.

Flat rate teleconferencing is simply setting up an account for unlimited monthly conference calls for a set rate. By doing so, marketers are seeing exponential growth in both their reach of new customers and as a byproduct, their income.

In watching this use of flat rate telenconferencing among individual marketers, corporate executives, coaches, and consultants I have singled out three ways that flat rate conferencing can lead to added growth and income.

1. Talk As Much As You Want.

Typically the average conference call would last for one hour. But, there are times when the conversation, and/or, meeting would take on a whole new life and 60 minutes just isn’t enough time. But, either the call is cut off or the host has to pay extra charges.

With flat rate conferencing you can host your call for as long as you want with no worries of extra charges or disonnections. People are more at ease and can have added time to grasp what is being taught or talked about.

2. No reservations needed.

Although this is a superb stuff, I presistently wonder if it helps persons in any way.

You are the ideal critic for do business online. Traverse till the hindmost word to talk about its importance.

With regular conference calls you need to reserve your bridge in advance. With flat rate calling, there is no need. You can set up calls wihthin a minutes notice if need be.

This works well with telecommuters and for staff meetings.

3. You can set a conferencing budget.

Okey-doke. The endurance till this point supports the view that you are very much curious in do business online and business. Go on reading, there are more particulars to follow.

If you can budget something every month you can use it to grow your income. With flat rate teleconferencing you are able to know every month how much you’ll be spending on it and know how much you’ll be earning with it.

If you’re using teleconferencing to hold paid seminars or courses you can hold as many as you want each month for the same price.

People Are Learning More And Enjoying It

Teleconferencing has not only changed the way that people do business online, and added a new income avenue, but it has also helped alot of people get started with their own business, changed the way they learn, has helped coaches and counselors give more attention to their clients, and Sunday School teachers lead a lesson to shut ins and people who were on vacation.

And people are enjoying the new option of attending a seminar or class without leaving thier home.

Flat rate conferencing is going to add a new way for people to experience this more often and give businesses, and teachers, a new tool to reach more people.

We always try to facilitate you with all the particular facts related to do business online. Our connotation is to forward you all the specifics.

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Here is your us civil war stuff. You should think to make use of the specifics through this stuff.

If you are selling anything, you should have a website. If you
are selling ebooks, you should consider it mandatory. How many
people do you know who read ebooks but don’t access the Internet?
None come to my mind.

The best thing about having a website is that you can quite
probably do it free. Later, once you know what you’re doing, you
can choose to buy a domain name and pay a hosting service if you
want.

You can pay someone to design a gorgeous site for you, loaded
with graphics, complete with a secure server and the option to
buy right there, but I didn’t. My publisher does the selling.
Writing a site yourself, loaded with information and a place to
click to send someone to your publisher, is simple.

For the actual mechanics of web site construction, send a blank
email to website@sendfree.com.

So let’s talk strategy.

“Hi, I’m Michael LaRocca and these are my books.” This approach
will guarantee that anyone looking for Michael LaRocca will find
my site. But when we consider that no one’s heard of Michael
LaRocca, how many people will seek out my site?

Here’s a possible solution.

Fine. Do you think this material assisted you in enhancing your mental ability of us civil war? I expect it did.

It will only take few minutes to read the material on history. Don’t discontinue in the middle as many more resources are still to come.

Let’s say you’ve written a book where most of the action happens
on a snowmobile. Put together the best damn snowmobile page in
history. Everything that anyone wants to know about snowmobiles
should be on your site. Make it the kind of resource that any
snowmobiler will go visit again and again. Then slip a little
note in there mentioning your fiction book. People will find your
site, and during one of those repeat visits they’ll buy that
book.

Basically, fill a need. Give folks a reason to keep coming back
even if they think they’ll never buy your book. And please, put
more on there than just your book. In my case, I kept a high-
traffic site running for almost a year without a single product
to sell. My site is a reference source for readers and writers.
More writers than readers, probably, but writers read too. Maybe
not the most original approach, but I write in so many genres
that I haven’t come up with anything better yet. I might later
on.

Being helpful is my “sales gimmick,” but I just so happen to
enjoy it. People don’t log onto the Internet with the purpose of
spending money. They log on for information or entertainment,
then maybe make an impulse buy while they’re at it. Give them
information and/or entertainment and they’ll keep coming back.

If you throw in just a little soft sell, and do it right, they’ll
eventually make that impulse buy as a favor to you. Hopefully
after they read one of your books, you’ll hook them and they’ll
come back specifically to buy the rest.

Search Engines

The single most important and effective way to bring traffic to
your website is to place it in the search engines, in the
appropriate categories. You want to place it in the top ten or
twenty slots.

The best way to learn how to do this is to send a blank email to
tamswriteangles@sitesell.net. You’ll receive a free five-day
course by email, over 200 pages long in all, that will tell you
more than you ever wanted to know.

Also, visit Search Engine Watch and subscribe to the free
newsletter. http://www.searchenginewatch.com. Useful advice on a
monthly basis.

Newsletter

Why do I have a newsletter? To tell you when my books are for
sale, of course. To announce each new book as it becomes
available. It also comes in handy whenever I change the address
of my website, as a way to tell folks I’ve moved.

But of course, almost nobody will subscribe to a newsletter just
for that info alone. Just groupies. I’ve got over 600
subscribers, and certainly they’re not all groupies. Nope, I’m
actually providing useful info and filling a need again. And
slipping in occassional the “read my book” message while I’m at
it.

If you don’t feel you can write a newsletter, you can use the
“free content” sites to get someone else to do the writing.
Instead of paying contributors, you simply allow them to include
their URL. They’ll appreciate the free advertising, and you won’t
have to write for your newsletter unless you feel like it.

But really, why have a newsletter? There are ways to promote web
sites (search engines) and there are ways to promote newsletters
(announcement lists). Each generates a different type of traffic.

Your newsletter can mention your website, your website can
mention your newsletter, and you will gain more users in both
areas.

Newsletter Promotion

Well. Can you find an enhancement to your perception on us civil war? I’m confident, you must have felt it.

We have more and more material on history if you need to read. Don’t halt in the middle as many more sources are still to come.

One quick and easy trick for promoting your newsletter or
discussion group is to take advantage of the free announcement
lists. It’ll take you about two minutes a week.

What is an announcement list? Put simply, the Internet has users
who enjoy receiving newsletters, and receiving regular
announcements of what newsletters are out there. These are people
with some time on their hands, probably the same people who will
be the most receptive to buying your books.

The way I’ve set things up on my computer is, I’ve written an ad
for my newsletter. I send the same ad to the announcement lists
as often as they’ll allow it. In the same file with my
announcement, I have a “monthly list” and a “weekly list” of
email addresses that I send this ad to. Also in the file, I
record when I last sent my announcement to them.

Once a week, with a two-minute copy-and-paste job, I’m
advertising. Every time I do this, more subscribers arrive.
Apparently different people are always joining these announcement
lists, and some of them are joining my newsletter subscriber
list.

You have to join any announcement list before you can announce on
it, but you don’t have to receive the announcements yourself. All
the major newsletter/discussion group hosts will allow you to set
your options to “No Mail/Read On The Website.”

Visit http://groups.yahoo.com/group/michaellarocca/files/ and
pick up a copy of the file I use. It’s called NewsletterAd.rtf.
All typed in and ready to go, except for the “signing up” bit.
(If you’re not receiving my free newsletter, you might want to
join while you’re there. *grin*)

No doubts about the clarity of this stuff, still the individuals are quivery about its assistance.

You can analyze this article if you are all hot for the data on us civil war. As an expert you must be pertinacious to comprehend till the last word.

Once you join each group — that might take you an hour or two –
you’ll be ready to send out those weekly emails.

To join the SmartGroups lists, log onto
http://www.smartgroups.com. Each group address is
http://www.smartgroups.com/groups/{listname}

{listname} refers to the part of the email address before the @

To join the Topica lists, log onto http://www.topica.com
Each group address is http://www.topica.com/lists/{listname}

To join the YahooGroups lists, log onto http://groups.yahoo.com
Each group address is http://groups.yahoo.com/group/{listname}

Free Content

http://groups.yahoo.com/group/PublishInYours is a good starting
place. Also in Yahoo Groups are articles_announce,
articles_archives, Free-Content, and publisher_archives.

You can also look in any search engine for “free content” and
find some more.

I recommend Media Peak (http://www.mediapeak.com) and Nerdworld
(http://www.nerdworld.com).

Newsletter Unveiling

I’m not going to list all these sites in my article. You can
find them at http://free_reads.tripod.com/websitenewsletter.html.
There are 31 of them. When I visited them all, I watched my
subscriber base grow by about 200 in a month. I don’t know which
sites should get the credit.

Most of them allow you to list your newsletter for a month. I may
or may not visit them again at some point, because they take a
lot longer than the two-minute job I mentioned before.

Conclusion

Okay, that should keep you busy for a while! Set up your website,
set up your newsletter, and do some announcing. If you have any
questions along the way, write to michaellarocca@lycos.com and
I’ll do what I can.

About the Author

Michael LaRocca is the author of four published novels and an
EPPIE 2002 Award finalist. He is an American living in Asia, and
he’s been a full-time author and editor since December 2000. His
website is designed to help you find the best free and low-cost
quality reads, and to help you improve/publish/promote your own
writing free and avoid scams. http://free_reads.tripod.com

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