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Archive for April, 2007

Top 10 Tips for a Thriving Online Business

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Past history has shown that it’s not necessarily the
companies with the snazziest websites that do well, or
even the companies with the most money. The ’small guys’
– that is, Internet home businesses typically run by 1
or 2 people — may not make the news like the big ‘dot-coms’,
but there are many who quietly and steadily continue to turn
a profit, even while big companies report huge losses or go
out of business entirely.

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So what’s the secret? Here are a few tips from small but
successful ‘netrepreneurs’ on how to build a thriving
online business:

__1. Find a niche with a demand.

Select a specific market to which you can offer unique
products or services. You can’t be everything to everyone,
and trying to offer a giant selection of goods to a huge
and generalized market is the route to frustration,
disappointment, and even failure. We can’t all be
Wal-Marts!

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As a small business, focus on a promising niche market
and work hard to offer them the products and services
they want.

__2. Care about the quality of your product or service.

Sell only what you would be proud to sell to your family
and friends, and insist upon consistently high quality.
This will help to encourage referrals and repeat business
– both powerful ways to keep the profits rolling.

__3. Be smart and frugal.

Avoid unnecessary expenses, and be particularly vigilant
when you’re first getting started. One of the nice things
about doing business online is that it’s possible to begin
earning an income while operating on a shoestring budget.
Try to minimize expenses. Once your business is pulling
in profits, you can reinvest part of it back into
marketing and expansion.

__4. Focus on marketing strategies that return the most
profit for your dollar.

One of the biggest myths beginners face is that people
will flock to your site once it’s built. However, there
are literally billions of web pages available, and every
business has to find ways to attract their target
audience to their little corner of the web. Track the
success of each of your marketing campaigns. Drop those
that don’t work, and focus on those that yield the best
results.

__5. Provide the best customer service that you can.

Fast, helpful replies to inquiries and requests for
assistance help to create and keep happy customers.
This is particularly true of the Internet, where people
have come to expect ‘instant’ responses. Genuinely
helpful answers also help to ensure customers feel as
if they’re *people*, and not just another generic,
faceless entity in cyberspace. Treat customers as
you would like to be treated.

__6. Build your business slowly but surely.

Instead of attempting to build your business into an
overnight success, strive for gradual but steady
expansion. Small businesses operating on tight budgets
generally cannot afford to throw a pile of money into a
marketing campaign that’s ‘hit-and-miss’. Instead, they
find out what works, then build upon their successes.

__7. Create multiple streams of income.

Your business can continue it’s growth by branching out
to offer a variety of products or services. For example,
an online business may earn income from sales of its own
primary product or service, sales of website or newsletter
advertising, and commissions from affiliate programs.
Start with one income stream and gradually add to it when
you have the resources to do so.

Multiple streams of income will also help to ‘buffer’
your business against income fluctuations. While one
product or service may experience a downturn in sales,
the others may not. Similarly, if it turns out that one
income stream disappears (for example, an affiliate
program shuts down), then you can fall back on your
other products and services.

__8. Work together.

Use the Internet to find like-minded entrepreneurs.
Develop mutually beneficial working relationships with
carefully selected businesses. This will provide you
with the opportunity to cross-promote your products and
services, as well as give and share advice. A strong
support network can help to build your own business
as well as the complementary businesses with whom you
choose to partner.

__9. Keep educating yourself.

What works online today may not work quite as well
tomorrow. Invest in continuing your marketing education
and put what you learn to good use. You don’t want your
business to simply ’survive’ online; you want it to
thrive!

__10. Enjoy what you do.

If you don’t, then business will only be a chore, not a
pleasure. Being passionate about what you do will give
you that extra energy and desire to build a business that
continues to offer your customers quality products and
services — while earning a profit.

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About the Author

_________

ABOUT THE AUTHOR:
Angela is the editor of Online Business Basics, a practical
guide for beginners to the ‘net. Packed with instantly
usable tips, you’ll love its focus on effective fr*e and
low-cost marketing methods, specifically chosen for people
operating on shoestring budgets! Get the details here:
http://onlinebusinessbasics.com/article.html

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Internet Dating: Future Internet: Human Collaboration Example 2

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Internet Dating: Future Internet: Human Collaboration Example 2

 by: Jesse S. Somer

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Internet dating has become a huge phenomenon in our contemporary, technology-based society. It is very interesting to say the least, and after speaking to a few colleagues and friends, it also seems to be a very controversial subject as well. Many important questions arise when thinking about this new concept. EG: “Is this process simply a result of a changing lifestyle that limits the amount of free time and social interaction that modern people have? Is it like ‘blind dating’ or does the many ways of communicating and amount of information that comes with a prospective dater’s profile make it more personal? Is this the next natural step in a world that is growing closer together through collaboration on the Internet? Is it a less human way of meeting someone than the traditional way of meeting through everyday social interaction, such as school, work, or extracurricular activities? Or, could this finally be a process to search and find, judge and rate, finding your true soul mate in a way that couldnever have been possible before.

There are over 30 million links on www.Google.com when you do a search for ‘on-line dating’. Check out http://www.mydatingsites.com/ and you can see heaps of different types of websites created for bringing people together. A multitude of sites come up ranging from very basic sites like www.americansingles.com/ (USA), and www.rsvp.com.au (for people in Australia), to specific sites like http://professionalsingles.com/ who cater for a select group with certain career-based criteria. Sites even exist for certain nationalities and religions like http://www.frumster.com/ for Jewish people, and http://www.interracialdatingcentral.com/for people who want to date people of different cultures than their own. There are also prospective matrimonial sites like www.shaadi.com. This is a site for Indian people that one of the ‘web helpers’ here at www.m6.net said is very popular in her home country.

There is also speed dating like at http://www.25dates.com/ where this organization organizes for you to meet 25 possible dates in one night at a ‘cool’ venue out on the town. You sit down for 3 minutes at a time with each person and see if there is any chemistry happening, then rate each person and the site tells you if you have any matches. You then go out on proper dates with as many people as you liked and who liked you. This is a world away from our tribal roots where we already knew everyone in the village, but hey, the village has grown. We now have individual cities with over 30 million people and many think that this is just a natural progression.

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The sites are pretty simple to interact with. You can usually go and browse a site’s galleries so you can see some of the faces and biographies of people that fall into your search categories. Many are free to join, which means that you can put your profile online for free. People can often contact you for free, but many sites charge if you want to contact others although this depends on the site. There are numerous ways that you can get to know another human soul on the Internet, with the advent of audio/video instant messaging, video profiles, private or anonymous email, online chatting (some with webcams), exchange of photographs, as well as message boards and the ability to see which site members are online when you are.

So back to the important questions, what do you think of this new concept for intimate human interaction? I’d like to hear some of your comments, which you can post on our blog at www.blog.m6.net where this article will be posted. Like all things in life I think that the philosophy of paradox plays a role when people make their opinions about any given subject. The middle path (sitting on the fence) is often the safest one to take when judging various elements of human existence. Personally, I would like to see humanity reconstruct our future society in a way where we make a lot more time for personal (in person) interaction with family, friends, and the wider community. Work and time could be managed in a way where we get only what we truly need (consume less), do our jobs more efficiently (work less), and have a relationship with the Earth that is much more sustainable.

However, I do also see the possibilities that exist here for our current construct of reality. Technology has helped us to improve many aspects of our lives, so why couldn’t it help us to meet and share our most intimate love with others who are also searching for a connection? The key to the tool of the Internet is collaboration of individuals, and this more controlled perspective on the meeting of people could mean we truly do get to find the ‘one’ we always dreamed of.

About The Author

Jesse S. Somer http://www.m6.net

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What Is Happening to MLM?

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Over the past two years a lot has happened to MLM on the
Internet. The most obvious thing is that the old MLM systems
are not working like they are supposed to. People are getting
smarter and can recognize hype for hype and owner oriented
profit schemes more easily.

People are not biting on the time worn scams so common on the
Internet these past few years. The old style of MLM, promising
fast and easy money just plain doesn t work in today s web
environment. Impossible claims for quick and easy results
with a fully automated system and with no work involved, just
do not cut it anymore. Why? Because systems of this type do
not work for anyone except the owners of the MLM in question,
that s why.

Why don t they work? Well to be successful in any MLM you must
work your tail off and learn how to properly advertise and
close your sales. Not only that, but you must actually recruit
people to a downline and train and motivate them to duplicate
your effort. Many people want to participate in MLM’s but never
learn the basics of how to sell or close sales.

Then we come to compensation plans; most are front-loaded to
benefit those high up in the MLM downlines or matrices. Most
compensation systems do not really pay enough to properly
reward a person for building downlines. Let s face it, under
the current rules being enforced by most of the regulatory
agencies, paying for recruiting people is considered to be
building a pryamid and that is a definite no-no. By law the
majority of income from MLM’s must result from the sales of
products and services and not from recruiting people into
the program.

That does not mean that referral fees cannot be paid but such
fees should be more or less fixed at the level compensating
those who do the recruiting for the time and work involved.

Recruiting cannot be the main purpose of the MLM. Yes, downline
clubs may charge a membership fee and pay a referral fee for
new members brought into the program, but the main source of
earned income must come from the retail sales of products and
services.

It seems everyone has a system to get magic results with little
or no work or time requirements. I wish it were so, but it just
plain does not work that way my friend.

If you do not know and understand what a good MLM should offer
you, it is time you took the time to find out. Let s take a
minute and talk about that and see what we can come up with.

For example never join a pure downline club or buy a membership
in one until you know what products or services are offered by
the club for you to sell. Then determine if the compensation
plan offers a real percentage of retail sales as commissions
and not some cooked-up business volume system, which requires
reaching certain levels of production to qualify for commissions.
If the MLM requires you to purchase a product in order to be
authorized to sell it, make sure you can buy the product or
service at a discounted rate or at cost. Required purchases
for members must be, by law, not subject to commissions for
MLM upline or the company involved.

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Don t mistake these costs for subscription fees you may be
required to pay for access to a commission-paying program.
If such subscription fees are required make sure this is the
only cost required and that the company furnishes the necessary
seller web sites and other normal tools you may require to run
your business. There is nothing wrong with charging subscription
fees as long as each level of the MLM upline receives the same
amount as the Company. These subscription fees are considered
direct compensation or referral fees rewarding the Affiliate’s
activities in building their sales organization. These fees do
not generate business volume for Affiliates nor are commissions
paid on them. They are a source of residual income but
commissions are paid only on the sales of products and services.

Always check out the Support Plan and System promised by each
MLM. Look at the Frequently Asked Questions (FAQ) Pages, which
are part of most MLM Home Web Sites. Do the questions asked
and the responses seem reasonable and make sense or are they
just plain old boilerplate responses which can relate to any
business?

Check the response time by asking a question. See how long it
takes to get a response and what type of response do you get.

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Look hard for a professional appearance in Web Sites and
promotional material. Bad spelling, bad grammar and math
mistakes are an indicator of non-professional or hurry-up
type work and nine times out of ten such Web Sites indicate
a shaky proposition and should be avoided. Serious people
take the time to do things right and portray a professional
image. Remember that.

Does all this mean that all MLM’s should be avoided? Of course
not. The MLM concept is still one of the best ideas ever
conceived for a home type business and if properly operated
can bring significant rewards to those who learn how to run
them.

Yes there are some great MLM opportunities out there. Learn
to recognize them, but be prepared to work and spend time
and money to make them successful. No one gets something
for nothing in this world, especially in a business sense,
and we must always remember that.

Owning your own business is exciting and can be profitable, so
give yourself a chance and learn what you are getting yourself
into before you commit yourself. Yes, there are millions of
dollars to be made on the Internet and working MLM’s are a
proven way to do it.

About the Author

Gary Layton is co-owner of Double Eagle Business Center (DEBC).
By providing an honest and well thought out MLM Opportunity,
DEBC meets all the legal requirements for an online MLM plus
offers products and services which can support any online business
along with an innovative and a high percentage (75%) commission
payout to Affiliates. http://PathTrax.com/x.pl/GL121,2

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How My Friend s Poor Hygiene Exploded My Sales

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How My Friend s Poor Hygiene Exploded My Sales

 by: Jason Tarasi

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My friend had not had a bath in over three days, there where pizza boxes littered across his apartment, and a funky odor filled the room.

As I walked into his apartment, I quickly became disorientated and started to feel myself losing consciousness. I felt my eyes starting to roll back into my head, and staggered to the window to get a breath of fresh air.

“John,” I mumbled to my usually hygienic friend, “what happened to you?”

He then gave me a wry smile and his eyes became as large as Bill Gate’s bank account.

My friend led me over to the TV where he had on The Home Shopping Network.

John needed to take some time off work to relax, but within three short days, had become a ‘Home Shopping’ junkie.

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My normal, levelheaded friend had become hypnotized by one of marketing’s most powerful techniques: Time sensitive offers.

If he didn’t order “Peppi the singing fish” within the next 15 minutes, the offer would be gone forever.

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The Yoda phone that exclaimed, “May the force be with you” when it rang would disappear into a galaxy far far away if he didn’t act now. They only had 100 left in stock.

As I sat there watching my zombified friend order useless items he would never use, I decided I would apply this same technique to my own business.

I care deeply about all of my customers, so I wanted to make sure of two things:

  • My offers would only be for useful products and services.
  • The offers had to truly be time sensitive.

The results where astounding.

The first time sensitive offer I brought to my customers almost tripled my sales. I was immediately hooked.

Now I never make an offer unless it is time sensitive.

For my offers I use a customized script that keeps track of my orders or counts down the time left until the offer expires. When my product is sold out, or the offer has expired, the script then removes the order page.

I rarely make exceptions and extend the offer, unless someone had a problem ordering the product.

So how can you implement this strategy into your business?

To have a successful offer you should generally follow these two simple rules:

  • Make the offer truly special (give a discount, extra bonuses, etc.)
  • Make sure the offer is pulled when you say it will be.

I have tested 72, 48 and even 24-hour offers with impressive results.

These kinds of offers usually pull much better than if I limit the offer to 20-30 packages.

However, each list is different. So don’t be afraid to test various offers until you find the right formula for maximum sales.

The kiss of death, and quickest way to lose credibility with your customers, is to make an offer that insults their intelligence.

Don’t make a 48-hour offer, then run it for a week, just to make extra sales.

Your customers will quickly catch on to this, and you will see your response rates fall drastically.

Treat your customers with respect, and they will return the favor by making your bank account balloon to new levels.

Copyright 2005 Jason Tarasi

About The Author

Jason Tarasi publishes the reciprocal links newsletter “Elite Links”

Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at: http://www.freeclassifiedlinks.com/enter

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Webmaster or Web Slave? Time Saving Tips for Cyberpreneurs

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aster or Web Slave? Time Saving Tips for Cyberpreneurs

 by: Marty Foley

Time is money in your online business, just as in the offline business world.

Problem is, the typical Internet entrepreneur is in a race against time: Often snowed under with many things to do, trying to achieve maximum results (income) within the precious, very limited time available.

Especially if you’re holding down a full-time job while trying to launch or expand your Internet business in your spare hours, you’ve got precious little time to waste.

If care isn’t exercised in the way we spend time online, our personal and family life can suffer, not to mention bad financial consequences.

To add to that pressure, family members may resent the amount of time spent on our venture, versus the limited income it may initially earn.

As the author of an audio program on time management, I’m going to share with you some proven time management tips, which have been adapted to running a business online. I can’t promise you more than 24 hours in your day, but I’ll share practical tips to help you work smarter and more profitably online - instead of longer or harder.

Two primary keys to making the most of the time we spend online are:

A) Being selective, and

B) Staying focused.

We must be SELECTIVE, because there are an infinite number of things we can spend our online time on, which will not yield productive results.

We must stay FOCUSED, because any of an infinite number of things can easily distract us from getting more important things done.

That brings us to the first step of effective online time management…

1) Set Goals

If you don’t know what your final destination is, how can you ever take action toward getting there? Hence, the need to set goals.

The goals you set for your online business will vary, based on which stage you’re at and which direction you want to go from there. It helps to write your goals down and periodically review them. Many feel that this better enables your subconscious mind to help you work toward your goals.

2) Keep and Use a Prioritized To-Do List

Keeping lists may seem simplistic, but the most productive top-achievers are typically methodical users of To-Do lists.

Be sure to rank each task on your To-Do lists by priority, such as high, medium or low. As you tackle the items on your list, always tackle the highest priority tasks first, and those of lower priority as time allows. Obviously, your highest priority tasks will correspond with the achievement of your highest priority goals.

I’ve found that a 3-ring binder kept near my computer is a good place for organizing To-Do lists, project notes, and other frequently used online information, within easy fingertip reach.

Once your goals are set, you’ll know exactly where you’re going (and what to stay focused on), and when you use a prioritized To-Do list, you’ll have a step-by-step plan for reaching your destination.

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3) Exercise Self-Discipline

The best time management system in the world is worthless if we don’t exercise self-discipline.

It’s so easy to log on to the Net, just planning to “check your email,” and before you know it, get distracted by other things and end up spending much more time on things we hadn’t planned, and wonder where the time went.

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I know, I know: It’s easier said than done, but exercising self-discipline will help us stay focused and avoid wasting time or getting distracted on less important activities. If you can stay focused on the most important tasks (which you’ve identified by setting goals and prioritizing your To-Do list), you’ll see greater results from your time and effort.

4) Automate Where Possible

I have written much more on this topic than the limited space in this article allows, but let me mention a few tools that aren’t new to online marketers, but whose time-saving value is often overlooked:

*Autoresponders

Autoresponders are very useful tools for automatically filling your prospects’ requests for information on your products and services, non-stop, 24 hrs of every day of the year.

*Email Filters

The “filters” feature of good email programs such as Pegasus and Eudora Pro make the automation of many email activities a snap. If you’re not using them, you don’t know what you’re missing.

~ Pegasus: http://www.pmail.com/

~ Eudora Pro: http://www.eudora.com

5) Periodically Analyze Your Business

In our quest for more value from the time we spend in our online businesses, it helps to stand back and periodically analyze which activities have been working - and which haven’t.

From there, we can give more attention to expanding what’s been working, and tweak, change, or eliminate what hasn’t. We can thus progressively see more profitable results from the time spent online.

Conclusion

If you want to get maximum benefit from the limited time you have to accomplish things in your online business, or any other area of life, you must manage your time well.

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When you do, you’ll achieve more, and you’ll look back on your work with the satisfaction of knowing that you got the most important things done, instead of looking back with regret.

As Benjamin Franklin said: “Dost thou love life? Then do not squander time, for that’s the stuff life is made of.”

About The Author

Marty Foley is a successful home business owner and the founder of http://ProfitInfo.com/. His Internet marketing techniques and resources have helped set the standard in e-commerce, and have often been imitated by other famous Internet marketers. They can truly help you succeed online: http://ProfitInfo.com/

MFoley@ProfitInfo.com

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How Laws of this Universe can Skyrocket your Sales…

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How Laws of this Universe can Skyrocket your Sales…

 by: Yeo Feng

Most people follow a fixed formula for selling online. They create a product, try fervently to market it and then get frustrated at the results. If you happen to fall into this same pothole, do not get frustrated because you’re not alone! In fact, hundreds to thousands of products and websites every year never earn any money, and the creators of these products have to end up paying advertisers exorbitant fees which only result in low click through rates.

Thus one of the questions I get asked very often is, “Yeo, is it possible to make an honest living online?” Absolutely yes! I can not only show you how to make an honest living, but a good living as well! After all, the Internet is as legitimate a media as any other, just as the television, newspaper or convention brick and mortar storefronts are.

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If that’s the case, what are these people doing wrong?

To answer this question I studied literally thousands of marketing websites to find out their marketing techniques used. I made notes of their sales techniques, tactics and the way they handled customers. Then one simple fact dawned on me. Many people were violating the laws of the universe. Quite simply, they were trying to make millions even before they have made thousands.

Laws of this universe do not only apply to the field of Internet marketing. They apply to virtually anything you do - studying, working, learning a new subject and so on. You reap what you sow, and in order to get results, you got to make sure that proper energy is channeled into it! Most people, however do not realize this simple fact.

So how do you “channel energy” into your website? I cover 6 fundamental ways.

You may be paying advertisers hundreds or thousands of dollars for traffic, but are you attracting the right kind of customers? Many web marketers are “greedy” and want to use a “catch all” technique to get many diverse visitors, hoping that some of them will eventually purchase their products. Don’t fall into this pothole. Advertise to a highly targeted audience and you will be assured of higher conversion rates.

You may have thousands of hits on your website everyday, but do you have a compelling sales reason or strong enough a reason to get customers to buy? Channel your energy into creating what I call the ULTIMATE sales page, spend your time crafting each component, each word to make sure that they influence your buyers instead of simple getting lots of traffic and not knowing what to do with it.

Is your sales pitch well written? Most people spend so much energy advertising they’re wasting it! You need to spend some time writing a good sales pitch. Every copy I do is usually revised 3 or 4 times based on the conversion ratios tracked, and I study the psychological factors that cause visitors to actually purchase my products. Are you doing the same thing?

Is your product worth the asking price? Most people ask for exorbitant prices. Never sell something for $2 when you can for $1. Basic laws of Economics tells us that people will never pay more than the satisfaction they can derive for a good. So make sure you price the product right. Price it too high and it might just become and inhibiting factor to hurt sales.

Is your website attractive, easy to read? People will only stay on a site if it interests them, and if something captures their attention. Is your site designed with the user in mind, fast loading and clean?

Do you have a complete idea of your ideal customer? Try and build up a picture of your ideal customer - Think of what he / she likes to do in his spare time, what problems will they have, what are their hobbies, what are their lives like…and then market with them in mind. Remember that targeted marketing is better for specialized products.

Simple as they might sound, but most people fail to notice the importance of marketing at its source, your sales pitch and website. So with my 6 pointers in mind, go and tighten your sales website, do something about it… I’m confident that you will notice a difference in sales.

This marketing article is brought to you by How to Sell just about Anything Online, the definitive and “no experience needed” web marketing manual. For more information, go to http://www.SellAnythingEbook.com.

This article may be reprinted as long as full credit is given and a link is made to this site. The author should also be informed at yeofeng@SellAnythingEbook.com for any reprints. No commercial reprints or usage allowed.

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About The Author

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It was a blessing in disguise for those who were hunting for hypnotize. For some it was unyielding in nature.

As a person who is hunting for hypnotize, only you can rather decide if this helps. As a person you should think to be unwavering to comprehend till the hindmost word.

Yeo Feng (yeofeng@SellAnythingEbook.com)

Web Marketer, Technology Consultant

Author, How to Sell just about Anything Online

Known as the Whiz Kid of Web Marketing, Yeo Feng is the author of How to Sell just about Anything Online. As a web marketer, technology consultant, speaker, performer and author, Yeo Feng offers advice on boosting sales and marketing for small businesses in a competitive environment. He has consulted for world class corporations such as Volvo and ST Aerospace and his opinions have been featured on Computer Times and ComputerWorld.

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