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Printing Equipment Safety Guidelines

 by: Blur Loteri a

Thirty percent of reported accidents are manual handling accidents. These accidents include transporting and supporting of loads, awkward positioning, and unstable materials that are difficult to hold. It rarely results to death, but accidents like this can end up to major injuries such as fractured back or arm. It also results to damage and loss of construction materials.

Back sprain or strain, which can lead to chronic conditions, is the most common injury. Others include muscular spasms and strains, abrasions and cuts.

In 1974, the Health and Safety at Work act was implemented and required employers to apply safety measures. And because of the increasing risk of injury, the Manual Handling Operations Regulations 1992 was imposed and pointed out that if employers cannot eliminate manual lifting they must at least find a way to reduce it. These accidents were also investigated.

The elimination of risk of such accident lies in the employers and manual handling risk assessment tools.

The directors should take the responsibility of training and educating his subordinates, as well as appointing people to take care of a certain area. Employers should comply with the guidance on regulations regarding manual handling operations. This regulation was revised to update workers and employers with the improvements of knowledge and avoidance of risk of injuries.

To assess manual handling risks, certain tools were developed and factors were considered. These factors include tasks, worker, load and environment. Assessment should be comprehensive and consistent.

Some heavy equipments and tools are advisable because it is safer and can decrease the company s cost due to accidents. Sites or workplace must be well lit and clean. It should be free from waste, hazardous materials and obstructions. Everybody should observe good housekeeping. Performance and safety kits and devices should be well monitored. Everyone must comply with the control measures and all activities should be carefully planned.

There is also the Manual Handling Assessment Chart (MAC) Tool, which was developed so that workers will be able to identify high risk workplace. Also, this tool is designed to assess the risk factors caused by lifting, carrying and team handling activities. It aims to help workers and employers to interpret and understand the risks, and to categories them according to certain levels.

Manual handling accidents not only cause physical damages to human, it can also cause loss of money, work delays and risks the reputation of the company. A complete application of safety rules and good management will result to effective and productive work environment.

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Christian Marketing

“Remember, everything we do gets hijacked by marketing.” That was the warning Sun Microsystems Inc. Chief Researcher John Gage had for developers working on emerging grid computing standards at the Global Grid Forum in Seattle in June, 2003. His comment reflects a general truth about what might be called marketing creep, the tendency toward the domination of marketing as the ultimate concern of every organization, including the church.

Church Growth, or the application of business marketing principles to the church, has been a thriving business for at least 25 years. I have studied and pondered the ways, means, issues and applications for most of that time. But something has troubled me about the effort to market Christ’s church. A dissonance in the pit of my stomach caught my attention early on, but identifying the source and nature of the my concern has proven to be difficult.

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After all, I want the Lord’s people to reach out to lost sinners with the love of Christ. I don’t want churches to keep their proverbial lights under a bushel basket. We need to share our faith for the greater expansion of Christ’s church and the glory of God. These are all good things. The aim and purpose of church marketing or church growth appears to be a good thing. But is it?

I’m sure you can hear my hesitation about this noble effort to increase God’s Kingdom and Christ’s church. But please know from the outset that my hesitation is not related to the expansion of Christ’s church in the modern world. Lord knows, we need to capitalize on everything that will move the Kingdom forward. This article is not against evangelism or church growth.

Having worked in the area of secular marketing for a number of years now, an insight and perspective about the problem with modern the Church Growth Movement has jelled in my brain. The issue may be hard to see as it has been for me. Please bear with me.

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I attended my first Church Growth workshop in 1982. There we learned how churches have failed to extend the most rudimentary business oriented hospitality to visitors. Visitors were described as potential customers for the services that churches should provide to their members. We learned about name tags and signage, parking and accessibility, friendliness and follow-up. In short, we learned to treat visitors and members like customers, and to better provide for their needs.

Honestly, at that time the people from the churches in attendance at that seminar were astonished by the lack of concern and attention to the needs of people in worship, which is often the main attraction or venue for generating additional members. How could the churches be so out of touch with the people they professed to love and serve? We all went home with new resolve to become more visitor and customer centered in our worship and programs.

The initial insight about name tags and signage, parking and accessibility, friendliness and follow-up was well received, as it should be. There’s nothing inherently wrong with these things.

As the Movement continued to develop momentum it began to apply its concern for church members and visitors more and more widely, even to the content and choreography of the worship service itself. As marketing principles became more widely used in worship planning and execution, I became increasingly disillusioned. But I could not put my finger on the nature of my concern.

The small churches that I served as pastor increasingly saw Church Growth principles as potentially answering many of their small church concerns. Noses and nickels became increasingly important to the governing boards, particular as they saw so many of their own young people abandon them and turn to modern churches that employed customer-centered marketing principles to every aspect of church life. Everything in such churches was done from the perspective of customer friendliness and ease of use. After all, these principles have clearly established themselves as engines that can and have grown phenomenal businesses and churches. Who can argue with success?

Nonetheless, some dissonance remained for me. I was not willing to turn the church over to the marketing department denominational, local or parachurch. Something smelled wrong about it, but what was it?

Then it came to me in a flash.

Church members (or visitors) are not customers to the church, any more than family members (or children) are customers to their respective families. The church is not a business, it’s a family. Now, that does not mean that business and marketing principles cannot be successfully and effectively applied to churches. They can! But how they are applied makes all the difference in the world. There is nothing wrong with name tags and signage, parking and accessibility, friendliness and follow-up in and of themselves. Nor is there anything wrong with new church music.

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However, the church is a service organization, not a sales organization. The purpose of the church is not to serve its members, but to serve the Lord Jesus Christ. Members are not to be the objects of service, but the vehicles of service. The difference involves a shift in philosophical or theological perspective.

If the old adage that the “customer is always right” is true, then church members cannot be customers, nor can church visitors be construed as customers. Rather, God is the only customer of the church. God is the only Person who is always right. And God is the One to receive the service, whether it’s a worship service, a prayer service or service to the community. It is done for the Lord, not primarily or directly for His people. We are to satisfy God, not ourselves or our church visitors.

This insight about church practice comes from the study of the Bible and its use and interpretation through the centuries. The traditional understanding of church practice was that the church is to be God-centered, not people-centered. God is the object of our service, not ourselves or each other nor even the wider community.

With that fundamental insight the application of marketing or business principles can indeed be applied to the activities and practices of churches. But such application must always take a back seat to the prior concerns of God’s Word, historically understood and practiced.

In fact, the concern for church history is essentially a business marketing principle itself. Businesses keep records, and reports are made from those records. Any business worth its salt will know how it has performed in the past, so that it can endeavor to make improvements. And no business will simply abandon its past practices, but will only make well-planned, small, incremental adjustments to its activity or practice. History is a key element for business success, and is an essential element of Christianity.

The essential insight is that the worship and life of the church are not to be centered around the needs of its members, visitors, or the wider community, but around service to God as defined in the Bible. The people who attend worship are not themselves to be served. Rather, we worship as a service to God, just as we pray as a service to God, and reach out to a lost world in the service of God.

However, the bulk of the Church Growth Movement and its materials do not reflect this perspective. Rather, the Church Growth Movement has succumbed to marketing creep. Secular Marketing principles and practices now dominate the Church Growth Movement, and have eclipsed the biblical call to faithfulness. Faithfulness, not broad community appeal, is the highest priority of Christians and their churches.

Christian Marketing services are available.

About the Author

Phillip A. Ross has more than twenty years of Christian ministry leadership, extensive experience in administration, conflict resolution, writing, design, marketing, public speaking, has been a business owner for several years, and is an author of several books.

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Understanding the Different Methods of Online Promotion

 by: Stone Evans

Did you realize there are only three types of online promotion?… This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You might find yourself subscribing to a submission program that tricks you into believing you are submitting your links to tens of thousands search engines.

According to the Open Directory website, they have only approved 1705 search engines and directories for inclusion in their database (http://dmoz.org/Computers/Internet/Searching/).

I like using the DMOZ directory as an example because submitted links are tested by human beings with integrity, for the honesty used in site description. Search Engine Watch and other search watchers tend to show fewer than these 1705 engines, primarily because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA s usually only permit 100 or 1000 links on their page at any one time. So, if ten thousand people are submitting a link to an FFA page on a daily basis, then the average life of your link is between seven minutes and 144 minutes. I suspect the actual number of submitters is much higher and the results are much worse. Given that few people surf FFA pages, the chances of your submission being of any real value is practically nill!

Most of the people telling you that you can submit your site to tens of thousands of search engines are truly only submitting your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a mailing group that is signed up to be received by people who want to submit their own ads. Now, most safe lists have thousands of subscribers who are able to submit their ads daily or weekly. The person signed up to receive the list will receive anywhere from twenty to 140+ messages a day from the list. These messages will be received by people only interested in promoting their own thing who do not have the right motivation to open, let alone read Your Advertising. As a result, thousands of messages go out daily or weekly that will never be seen by anyone but the sender of the ad. Where is the value in that? There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you to go out on a daily basis or a weekly basis and put out your advertisements. With active promotions, you will either place your advertising or you will not sell your products or services. Your choice is simple — work or starve.

Examples of active promotions include Pay Per Click Search Engines (PPCSE s), Direct Email, Ezine Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads, Auctions, Site Sponsorship and Banner Ads.

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Some people are able to utilize these methods very productively, while others are destined to drop their money into the bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can continue to provide results for you long after you have invested the work to make them available to the Internet community.

Examples of passive promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges and Writing Testimonials for others.

Let s look at articles as a solid example of my point.

You are reading an article that I have written to promote my own business. This article is timeless and therefore could have been written five years ago and still have been as valuable as it is today.

Due to the fact that the article is timeless, it can and will be placed in newsletters/ezines and their accompanying online archives, on websites and in ebooks for many more years to come.

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As a result, this article will continue to serve me well beyond the time in which I wrote it and submitted it to publishers and webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the Internet and to produce their dreams of online wealth.

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My hope is that you will be one of the people who conquer the challenges before you and to make a nice living while working online. It will take drive, determination, study plus trial and error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the money pits - instead, strive to find the money barrels. It can be done. I am living proof.

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This is the third of a five-part series on Maximizing E-mail Security ROI.

E-mail is an easy, cheap and readily available form of communication. It s a great tool for businesses, but without proper safeguards in place to regulate the information transmitted it can also be a potential threat. An effective e-mail policy should be all-encompassing, helping organizations comply with federal regulations, protect intellectual property and prevent offensive materials from being transmitted across their networks.

Companies in the healthcare and financial industries are compelled by law to ensure that they meet strict requirements with regards to patient and customer information privacy. In addition, virtually all publicly traded companies must now implement measures to prevent leaks of confidential corporate information. A large part of complying with these regulations involves the implementation and enforcement of corporate e-mail policy.

According to The ePolicy Institute s 2003 E-Mail Rules, Policies and Practices study, only about half (52%) of 1100 U.S. companies surveyed have any form of e-mail monitoring and policy enforcement. Even more alarmingly, only 19% monitor internal e-mail and only 39% monitor outgoing e-mail, leaving a large majority of American businesses wide open to a litany of harsh consequences. These consequences include financial penalties due to violations of federal legislation, loss of competitive advantage from breaches of confidentiality, lawsuits from employees alleging a hostile work environment and destruction of company reputation as a result of disgruntled employees or irresponsible e-mail use.

This week s newsletter will focus on the issues surrounding e-mail policy enforcement and what companies can do to ensure that they are not harmed by regulatory violations, intellectual property loss, costly litigation and embarrassing headlines.

Regulatory Compliance

In nearly every industry, e-mail is the primary method of communication, both internally and outside the organization. Healthcare professionals use it to collaborate with colleagues and staff and correspond with patients. Banks, brokerage firms, insurance companies and tax preparation firms use it to communicate with customers and partners and perform countless millions of online transactions every day. Company employees and executives use e-mail to relay messages discussing corporate financial performance, proprietary product information and human resource records.

The ever-increasing reliance on e-mail is has brought with it federal legislation such as the Health Insurance Portability and Accountability Act of 1996 (HIPAA), Gramm-Leach Bliley Act of 1999 (GLBA) and Sarbanes-Oxley Act of 2002 (SoX), mandating the protection of confidential information that is stored on, or accessible through, enterprise networks. Generally speaking, this legislation is designed tocompel businesses to:

• Ensure that e-mail messages containing confidential information are kept secure when transmitted over an unprotected link;
• Ensure that e-mail systems and users are properly authenticated so that confidential information does not get into the wrong hands;
• Protect e-mail servers and message stores where confidential information may be stored; and
• Identify and track information that must remain confidential.

Failure to comply with the information privacy laws due to violation of company policy carries with it stiff financial penalties for the enterprise (up to $250,000 per incident) and possible criminal charges and jail time for company executives. The good news is that a comprehensive messaging security approach can play a major role in maintaining a company s information integrity, greatly enhancing its return on security investment.

Asset and Intellectual Property Protection

Among a company s most important assets are itsproprietary product- or service-related data and other information designed to attain competitive advantage. However, e-mail s prevalence and ease of use make it a ticking time bomb for companies wishing to protect this information. A study published by PC Week revealed that upwards of 30% of 800 employees surveyed admitted that they had sent confidential information such as financial reports, customer records or product data via e-mail to recipients outside the company. Ten percent admitted receiving e-mail containing confidential information.

Not surprisingly, most breaches of confidentiality originate within a company. A classic example of this is Borland International, a U.S. software company. A Borland employee used the company s e-mail system to send confidential information to Symantec, his new employer and one of Borland s main competitors. The information transmitted included product design specifications, sales data and information regarding a prospective contract for which both companieswere competing. As a result, both the (former) Borland employee and the message recipient were charged with trade secret theft, and a civil lawsuit followed (though it would seem unlikely that any financial award could repair the lasting damage caused by the intellectual property loss).

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Liability

Part I of the Maximizing E-mail Security ROI series discussed the serious problem of the spam flood rushing toward the enterprise gateway. While the primary costs of spam are largely volume-related, just one offensive or disparaging internal e-mail can be equally damaging to the company coffers. As the overall volume of e-mail sent across the Internet rises exponentially, we have seen a corresponding spike in the number of messages containing jokes, images, video clips and other non-workplace-appropriate content sent from one employee to another within an organization or to friends and family outside the organization.

The frequently sexual or racial nature of this friendly fire spam means that organizations must be more vigilant than ever in ensuring that these messages never reach their intended targets. The U.S. Supreme Court has ruled that employers are potentially liable for sexual harassment by their employees, even if they are unaware of it. Employees who feel violated by an e-mail sent from a coworker can file a lawsuit alleging a hostile work environment and cause significant financial harm to an enterprise found legally liable for the violation. According to the ePolicy Institute, over a quarter (27%) of large companies have defended themselves against claims of sexual harassment resulting from inappropriate e-mail and/or Internet use. For example, Chevron paid $2.2 million to settle a sexual harassment suit stemming from tasteless e-mail sent to female employees from male employees.

Enterprises face the additional risk of an employee sending false or slanderous e-mail about coworkers, the employer or their competition. One of the most egregious cases involves UK firm Norwich Union. In 1999, an employee sent an e-mail stating that one of their main competitors was in financial trouble and being investigated by the Department of Trade and Industry. The competitor took legal action against Norwich Union and received 450,000 (over $840,000 USD) in an out-of-court settlement.

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Reputation and Credibility

They say Hell hath no fury like a woman scorned. Don t believe them. A sufficiently disgruntled employee, male or female, could giveth her a serious run for her money. While airing gripes around the water cooler is relatively standard practice in many organizations, airing those same gripes via e-mail can prove devastating to a company s image. Damage from negative remarks e-mailed outside the company by employees is both immediate and residual the message recipient might choose to forward it to a friend, or post it on an industry message board or Internet rumor mill. Once the message leaves the enterprise gateway, you don t know where it may turn up but you know that it will. Whether the information being circulated is true or not is completely irrelevant the damage is done the instant the Send button is clicked.

There is no doubt that the contents of corporate e-mails reflect on the business. UK law firm Norton Rose learned this the hard way when two of their employees distributed the sexually graphic Claire Swire e-mail, which has been read by over 10 million people around the world (there s a decent chance you re one of them). As Norton Rose was clearly identified by name in the e-mail, this scandal caused massive reputation damage and continues to circulate today, compounding the harm already done. This is but one example; a UK study revealed that small- to medium-sized businesses are losing 1.5 billion ($2.8 billion USD) every year to e-mail and web abuse and misuse, representing a 15% dent in their potential profits. Can your company afford to operate on a fraction of its normal revenue every year? Neither can most.

Lay Down the Law

E-Mail policy enforcement must be an ongoing effort across the enterprise. To learn more about how to ensure that your company doesn t suffer the consequences of careless e-mail behavior, download CipherTrust s FREE whitepaper, Controlling Spam: The IronMail Way.

Part IV of this series will consider the issues involved in determining ROI for preventing e-mail system intrusion.

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About the Author

CipherTrust is the leader in anti-spam and email security. Learn more by downloading our free whitepaper, Controlling Spam: The IronMail Way or by visiting www.ciphertrust.com.

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Do You Have a Wealthy Attitude?

 by: Rosalind Gardner

Wealthy people are conniving, selfish, lazy monsters who will steal your last penny if you let them, or so that’s what I was raised to believe.

Fortunately, through my work and various associations, I’ve spent time with many of these ‘monsters’, and discovered that nothing could be farther from the truth.

In fact, over the years I’ve learned that wealthy people are the hardest working, most generous people one could ever meet.

Obviously, the fear-based attitudes about money that were instilled during my childhood were not only incorrect, they didn’t produce more for me than a steady job.

And no job, no paycheck. No matter how well-paid you are, that’s not wealth, that’s a dangerous rut.

To me, wealth means income that is generated on a continuous and ongoing basis, whether or not I’m working specifically on that project or investment at any given time.

I knew that if I wanted to live a richer, fuller life, I’d have to let go of my old beliefs and adopt healthier, more productive attitudes to acquiring wealth.

So I set out to learn about the commonly held beliefs and values shared by wealthy people.

The first commonality was obvious. Wealthy people all value their time too highly to exchange it for a paycheck, and therefore they work for themselves. The exception to this is made when they’ll work for a company in their chosen industry to gain experience or be mentored.

Truly wealthy folks know that there is no such thing as ‘get r*ch quick’ and understand that businesses are built, and wealth is acquired, through being of service to others. They find a need and fill it with excellent products and highly quality customer service. Having their customers’ trust and support, their businesses stand the test of time.

All, without fail, regularly give a portion of their time and money to help those less fortunate.

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The wealthy also place great emphasis on healthy nutrition and regular exercise. After their work day is over, rather than flop on the couch to watch a rerun of ‘Friends’ (and West Wing, and Coronation Street, and Frasier…) they’ll opt for a run or a friendly game of squash. They understand that exercise is an activity that creates energy, whereas succumbing to the temptation to ‘flake-out’ leaves you feeling even more exhausted.

While out on that run, they put the increased oxygen flow to good use by thinking, thinking and thinking some more. They forumulate business plans and strategies for the short, medium and long-term. They know that their vision for a happy, solid future for themselves and their familes is built on goals and the specific plans to achieve them.

Family is their top priority. Everything they do is for the purpose of helping to improve the lives of their family members.

Above all, they approach life with gratitude. They know in their hearts that there is more than enough wealth on the planet for everyone to share. They know that whatever effort they make, whatever they choose to give, will be returned to them many times over.

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>From that perspective, they have no fear, and it’s fear, not money, that is the root of all evil. Fear causes people to hold on tight and act in greedy, selfish ways. Give to receive.. it’s really that simple.

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The ‘good life’ may seem like a lot of hard work, and it is! But if you truly want to enjoy the good life, then do the ‘work’ of setting goals, staying healthy, and being of service to others with joy and an open heart. You’ll be delighted by the rewards work can bring when you approach life with a wealthy attitude.

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Do you want to hear a secret? Something that high-
priced gurus would charge you a fortune for?

Okay, I’ll tell you, but only if you promise not to
spread it around. This is how the big players make real
money on the Internet.

It is called selling to your back-end. Does that sound
painful? Well, believe me, learn about this and you
will feel no pain.

The term ‘back-end products’ is jargon that simply
means selling additional items to existing customers.

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The traditional mail order business, and more recently,
Internet selling, depend largely on the power of
leveraging (that magic word) existing customers to make
maximum profits.

How does it work?

The first point is that there is no rule that says you
have to have back-end products. There are many people
online who sell a single product and make good money at
it. But, in truth, they are wasting a valuable
resource, and making a lot more work for themselves, as
we shall see.

Let’s look at two examples of how back-end selling
works well online.

There is a lady I know online who sells a fantastic
topical cream that helps eczema sufferers. She spends
time and money targeting her advertising to the right
audience so that she can sell as much cream as
possible. But she is a one product company. She only
sells that one cream and has no plans as yet to
introduce bnew products.

What is her back-end?

More cream. Everyone who buys becomes part of a new
’super-targeted’ audience. She can email them special
‘repeat purchase’ offers at virtually no cost to her.
So she makes these existing customers feel special by
giving them great cost savings - and ends up making a
higher profit-per-customer than she would have done
otherwise. Along the way, these ’super targets’ also
recommend her to their friends and family, so she makes
even more sales.

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That system works for her because she sells a
consumable product, that really works, and is not
available elsewhere.

But what about one-off purchases that do not have a
repeat function built in?

As a second example, let’s suppose you want to sell
information products, or ebooks. Having created your
first book, take a moment and think how you can expand
it to add interest to the type of people who would buy.
Perhaps a special report, another book on a related
topic, a video, a member’s site - the list is almost
endless. Only after you have created this second-string
product should you launch the first one.

How might this work in practice?

In order to sell anything on the net, you need to
invest some money. Don’t believe the people who tell
you that it can all be done for free. it can’t. Maybe
you need less to start up a business online than in the
‘real world’, but you still need some seed capital. You
need money for search engine positioning, money for
advertising, web hosting, domain names and so on.

If you are clever and well advised, you will waste as
little of your cash as possible. But, spend you must.

Suppose you spend $500 and you get 5,000 targeted hits
to your web site. If you have written a really good
sales letter and have a clear message, you might be
very lucky and convert 3% of the visitors into sales
(very lucky!). That would mean that you sell 150 items
and each sale has cost you $3.33.

If your ebook sells for $9.99 you are looking at a
healthy 200% profit.

Now, here comes the magic.

You have not just created 150 happy customers, you have
also created a list of 150 ’super-targets’. People who
have shown themselves to be predisposed to buy from
you.

The next step is to send them an email saying that as a
valued customer, you would like to make them an
exclusive special offer - a prelaunch special deal on
your new ebook - instead of the normal price of
$24.99,which it will cost when it goes on general
release, they can order it right now for just $17.97.

Your conversion rate against these super-targets should
be much higher than before. Perhaps as high as 20%. So
you may sell 30 copies and gross $539.10 from these
customers that you would not have otherwise got.

At zero advertising cost!

Instead of making $1,498.50 for your $500 investment,
you have made $2,037.60. 308% return on investment
instead of 200%.

And that is just the beginning, because you now have a
loyal following to pre-sell your next product to - and
the next.

The lifetime value of your select band of ’super-
targets could be enormous.

I have done a lot of mail order marketing in my time (I
worked in the advertising industry for 25 years) and
have seen back-end marketing make companies millions. I
even did it myself when I ran my own mail order
company. We advertised a ‘free’ bottle of aromatherapy
oil, which customers just paid carriage on. Thousands
responded. We then sent a sales letter with every free
bottle selling a great value pack of 6 oils. That sold
a lot. Then every customer got a regular order form
with additional products on it.

It worked well, and everyone was happy, but believe me,
it works even better on the Internet. Repeat contact of
customers (often called relationship marketing) offline
still carries a considerable cost - paper, printing,
envelopes, postage, fulfillment.

Oh yes! As you have read till here, it means you are truly interested in baby sleep secrets and family. Get additional benefits by flipping through the pages further.

Online, all of these cost just melt away.

Leaving you with that lovely, cuddly six-letter word:
PROFIT.

So to answer the original question, yes, your back-end
does look big.

About the Author

Martin Avis is a management and training consultant.
To get your unfair advantage (and 6 free gifts) in
Internet marketing, business and personal success,
subscribe free to his weekly newsletter, BizE-zine.
mailto:subscribe5@BizE-zine.com or visit his
information-packed website at http://www.BizE-zine.com

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