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Role of Effective-Communication in Offshore Engagement

 by: John Parker

Proliferation of Virtual world has minimized the gap among businesses in the Global village. But, the appealing factor of virtual development that is implemented in Offshore Model of High quality, low cost endeavor is often wrapped up with the complexity of being able to understand the other side. A weak Communication between the Offshore Client and the Vendor can lead to problems such as

• Productivity Loss
• Mismatch of deliverables and expectations
• Loss of valuable time
• Redundancy of tasks

There is more to communication than merely conveying the content. Besides the semantics, which is the key to being at the same wavelength, Attitude and Diction with which the information is shared are equally important. Software development outsourcing is the main field which mainly depends on the communication. Apart from the problems that arise from differences in culture, language and time zone, the communication could be fudged if there are multiple people communicating from the offshore vendor side to the client. Such ambiguities can be alleviated by implementing appropriate Strategies for communication, as mentioned below:

A. Using Communication Tools:

• Email
• Instant Messenger
• Phone calls
• VOIP
• Extranets
• Web Meetings
• Virtual Office Cabinets

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• Ticket Management System
• Customized communication applications

B. Guidelines, Practices and Discipline

The two shores should communicate by following certain guidelines and practices

• Design the Discussion Document that takes into account the perspective from the both the offshore client and the vendor. The Document should outline the following:
  • Tasks
  • Roles assigned for the tasks
  • Mode of communication between the client and the vendor
  • Mode of intra-communication between the Software Teams and the Business Teams
  • How to tackle or mitigate any unexpected Issues or Risks
  • Status Reports [Daily, Weekly]

• To avoid any communication gap, the correspondence should take place with discipline according to the defined schedule.
• Risk of information loss is eliminated if both the client and the offshore vendor delegate their tasks through the Project Managers from either side, which enables smooth information relay among the client and the vendor employees.

C. Techniques

• Clarity of goals before any meeting or phone conversation
• Concise to-the-point discussion

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• Documents with bullets and points
• Send summary of discussion

Though E-Business communication tools such as e-mail, tele-conferencing, fax, chat, video conferencing all serve as a conduit to effective and efficient means of information transfer, their usage can be more productive if used with a planned approach. An effective communication does not end with a healthy initiation, but is sustained keeping the momentum by maintaining agile response loop. Hence, a proactive approach from both the client and the Offshore Vendor is mandatory to further the business goals.

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You can analyze the report in the best possible manner. Read till the end to see if it works for you.

Source: http://www.hytechpro.com/role_of_effective_communicatins_in_offshore_engagement.html

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“The Potential of Publishing your Own Ezine”
by Justin Blake
=============================

There seems to be a bit controversy over what really makes
a marketer a living on-line.

It seems that everyone out there insists they have the
“perfect program”, or the “perfect pay plan” that will make
you a millionaire practically over night. All you have to
do is join either for free, or pay a small fee anywhere
between $5.00 to $500.00 and up.

To be honest, 99.9% of all these programs and pay plans
won’t make you a dime. It is sad but true.

Only a select few on-line marketers actually make money
or sign up affiliates from these programs.

99% of the “Lucky” .01% peoples have their own Newsletter
or Ezine. This is the only way to make a living on line.

Publishing your own ezine/newsletter, staying in contact
and offering honest, high quality content to your
subscribers will raise your sales success rate anywhere
between 30% and 50%.

Without a quality ezine/newsletter your chances are a slim
1% to 15% depending on your sales letter, product/service
demand and targeted audience.

With a response of only 1% to 15% chances are you will
spend more money on the leads and advertising than
you will make in return profit.

(Trust me. I have been losing money on the net for years
before I started my own ezine. It’s a good thing I learn from
my mistakes

With your own ezine/newsletter you are almost guaranteed
to make sales and a profit every time you send an issue or
a solo ad.

( Many people don’t like solo ads, so you must use them
responsibly. Do not abuse your list or you will soon be
receiving more UN-Subscribe requests than Subscribe
requests along with some nasty messages. These
nasty messages can kill your motivation and belief in
yourself.

Thus comes the death of your ezine/newsletter and
your reputation! If you acquire a bad reputation on the
net then chances are you will always have that bad
reputation and you can kiss your dreams of making
a living on-line good bye forever.

Or until everyone forgets about your name a few years
later.

But why take a chance like that?! It is simply not worth
it just to make a few sales.

Honest marketers always prevail in the long run.
( Please read that last line again. )

Now with that said, I will continue.

With your own ezine/newsletter you are advertising
to a targeted audience over and over again for FREE !

You won’t have to pay .01 to .25 and up on the dollar
per address. You already own the list !!

Fine. Your steadiness supports the view that you are pretty much interested in and . Just keep on reading, there are other things to follow.

Many of my fellow publishers and marketers reading
this right now already know this and are focusing all
of your efforts to gaining subscribers. But there are
some of you who don’t realize the potential your
ezine/newsletter has for making you a living on-line.

If you wish to acquire a respectable reputation as a
known marketing, dieting, taxidermy guru then you
must publish your own ezine/newsletter.

I know many of us fellow publishers ( including myself )
occasionally have a hard time either finding the time or
thinking of an interesting topic to send out every week.

This should never stop you from publishing an
ezine/newsletter. You can always find someone out
there who would love for you to publish an article(s)
they have written. In exchange for using there content
all you have to do is allow them to post a small ad
about themselves or their product, ezine etc. at the
end or beginning of their article.

Here are a few article directories to help get you
started:

http//ezinearticles.com
www.articlecentral.com
www.aracopy.com
www.authorconnection.com
www.certificate.net/wwio
www.ideamarketers.com

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I know there have been times when either I didn’t have
enough time to write an entire ezine, or just wanted to
trade articles with someone else as a promotion for
our ezine’s.

With thousands of other publishers practically begging
you to add their article in your next issue you really
have no excuse to not have your own ezine/newsletter.

( After you reach 1000 subscribers you can start to charge
for advertising positions or promote your own affilliate
programs.

What is your belief about the adequacy of this piece of information?

As a connoisseur who is searching for , only you can fairly find out if this assists. As a reader you need to be enduring to understand till the concluding word.

Price per position of the ad will vary depending on
demand for your ad space and the number of your
subscribers. )

Once you have this little time saving technique mastered
you can start to write a few of your own articles.

After you master writing your own articles you can
become the publisher submitting your articles to other
ezine/newsletters which is the most cost efficiant way
( free to promote your website or newsletter to thousands
of new prospects.

This is what I would like to see all of my fellow publishers
doing…..becoming an article submitter.

You will soon realize publishing your own ezine/newsletter is
fun and exciting, not a boring chore.

Wishing you success ( and a larger list :-),

About the Author

Justin Blake - publisher
http://wetrack.it/eza/af.cgi?522
Secret Ezine Publishing Tips
Guaranteed to Increase your Subscription Request List

to Subscribe send an email with “Subscribe” in the
subject line to:

secret_ezine_publishing_tips@yahoo.com

mailto:secret_ezine_publishing_tips@yahoo.com

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Dick Whittington (3rd Dec 22 Jan ) Chris Redmond as Dick Whittington. Also starring Oliver Beamish as Doris, Jaison Beeson as Maximus Ratticus, Zita Frith as our friendly Kooky the Cat, Adam Keast as Warren Fitzwarren, Loreto Murray as the Fairy Beau, Kate Pinell as Alice Fitzwarren, and finally Francis Tucker as the Sir Percy Pants Von Naselby.

The fantastic panto includes a well developed set to which all the characters play a musical instrument, sing very well and make us, the audience seek more and more throughout the entire performace. Rock ‘n’ Roll is the key and if you love the good old panto style, you wont be disappointed. Full of breath taking music from fairly old to nearly new. It has a mixture that kids and grown-ups will love. You’ll be taking part in songs, and Doris has a few surprises when you meet her for the first time. Lets just say your not safe even if you sit on the back row… hehe!

The idea of the play runs along that Dick Whittington along his travels to become famous and rich in London, he comes across a new friend who is very cool indeed, her name is Kooky and she is the lovely cat. But an evil rat called Maximus Raticus sends a plague of rats everywhere he can send them, as he wants to rule the world and the entire solar system as well as London, but Dick Whittington is called into action. So with the help of his friend kooky the cat, they rid the rats away by Dancing and Singing. The adventure beings on the 3rd of December. Sparkling with singing, dancing, and even you will be taking part in a song or to. Sing along, and also laugh your cloths off with what has been set to be the biggest and best Rock N Roll party ever - Dick Whittington and his cat kooky give you a treat not to forget.

Songs include - Stay, Ladies night, natural women and many more classic tracks all sung live by the cast.

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Entertainment wise - this show is not to be missed. Suitable for all ages, but contains some strobe special effects through certain parts of the panto. Great music and atmosphere bringing you a great xmas night out.

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About the Author

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First thing you re going to want to do is research your target
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know:

* Where they spend their time online

* What hobbies they have

* What they re after

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For instance, I offer a book on how to catch a cheating spouse.
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* Obviously having trust problems in their relationship
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Now one thing I haven t gotten the hang of is getting top
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even if I was, I think it s next to impossible to get a top
listing under every word my prospects are searching under. The
fact is, with this method, you don t need to get a listing
anywhere on the search engines to get a steady stream of ready to
buy, highly targeted traffic.

Okay, now with the list of keywords you ve assembled because you
know your target so well, start entering them into the search
engines. And you re going to notice that an amazing thing
happens.

Right there in front of you is a listing of the websites getting
the majority of the traffic on each search term. You ll find them
right there in the top three. And if you re using a popular
search engine like Google, you ve got some very powerful, ready
to use and profit from information.

Here s what I would do with it:

Create an affiliate program if you don t already have one. You
can use Clickbank if they do your payment processing, or you can
use the one I prefer which you ll find on my website address
listed below.

Set up a generous commission for those that refer people to your
site. I like to use 40%.

Next, get your sales letter for your product and rework it until
you have it converting like crazy. There s a ton of sites that
can help you learn to write better copy, and you ll find some
resources on my website. Or, if you re not the do it yourself
type, hire a results only copywriter to craft a hard-selling
letter.

Once you have your sales letter pulling profits well, and you
have an affiliate program in place, craft one more sales letter.
This is one that you ll send to your competition.

In it, you ll want to explain how your product matches their
sites content. You ll let them know that you want to make them
some money by simply placing a link on their site that points to
your product. Explain how much they can make, and tell them how
well your sales letter converts. Then give details of how they
can sign up and become an affiliate for you.

Now here s what you do .

Search on your list of keywords and send your sales letter to the
top three under each search. Just make sure to keep a database of
whom you ve sent what to so you don t bother those not
interested.

But on a recent mailing of my own, where I sent sales letters out
to my competition and offered to pay them when they funneled
traffic to my site, 100% came back with a yes .

And the results have been amazing. Plus, consider the total
amount of time invested was about 8 hours. But now that
everything s in place, I simply let them money roll on. And it
will keep continue to stream in for years to come.

About the Author

Need A Devastatingly Powerful Sales Letters Or Ad, But Can t
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Three Steps To Building A 50K Email List In Less Than 90 Days

 by: Melvin Perry

One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that the money is in the list . This is very true because the bigger the list, the greater the potential income. But a common concern amongst many people marketing online is:

How can I grow a huge guru-type email list and how long will it take?

What many of us know in the internet marketing world is that it can take a very long time to build a list of 10,000 subscribers. And building a list to this size is a lot more complicated than sending hundreds of visitors to your website. I currently have a website that averages over 500 visitors a day. Out of those 500 visits, I will be lucky to get at least 15 subscribers per day to my list. With these statistics it will take me about 2 years to build an email list to 10,000 subscribers.

So what can you do in order to get 10,000 subscribers very quickly?

Well, the focus of this article is to show you how to easily build a 50,000 subscriber opt in list in less than 90 days. What I am about to show you really works, and if you follow these steps precisely, you will see tremendous results.

Step 1: Get a Virus To Build Your List

In order for you to build a 50k opt in email list in 90 days, you need to spread your marketing message over the internet like a wild fire. The method that is best capable of doing this is known as viral marketing. Viral marketing, in its simplest meaning, is getting others to market your product or service for you and spreading it to others so that they can do the same also. I also call this wild fire marketing because as soon as your marketing message starts, it will be very difficult to stop it and to keep it from spreading across the internet like a wild forest fire. This is the type of response you want when you begin to grow your email list. And the only way for you to generate this type of response is to partner up with hundreds of other marketers that will help you promote your email list in return for something. This is known as joint venturing and it is one of the better strategies for building a huge email list. Located below is a free service that will help you combine the viral marketing component with the joint venture marketing component in order to rapidly grow your email opt in list.

=> http://www.workingonyourown.com/traffictool3.html

Step 2: Start Promoting Your Viral List Building Machine

The next step is to promote your viral list builder so that you generate a minimum of 50 partners and fellow subscribers. There are multiple ways of promoting your viral list tool, but the easiest way to do this is through ezine solo ads. I know from experience that sending solo ads is a sure way to jumpstart any internet business. Just one solo ad mailing to a good newsletter or ezine can easily generate up to 85 partners and fellow subscribers that will help you promote your email list. Listed below is a series of ezines that provide excellent results every time I use them.

1. http://www.probiztips.com/advertising.html
2. http://directprofit.net

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3. http://ultimatetrafficsystem.com/advertise.php
4. http://www.superpromo.com/optadorder.html
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6. http://www.christiantimesnesletter.com/advertising/

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7. http://www.hitoverload.com/advertising.html

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As soon as you receive your 50 partners that will help promote your email list for you, you will slowly begin to see your list virally grow on its own. But the growth that will be taking place is not rapid enough to generate the 50k subscribers in 90 days. You need to create tremendous momentum in the beginning in order to see rapid, exponential growth of your email list. This is where step 3 comes in.

Step 3: The KEY To It All

The last and final step for creating a large email list in a short amount of time is the most important step out of all the 3 steps. In this step, it is crucial that you motivate and train your partners/subscribers to do the very same things you are doing to build your email list. Out of all the people marketing on the internet, less than 3% of them know how to market properly and build a nice subscriber base. The key to getting around this problem is to show them the exact steps you took to promote your very own list. This is known as duplication. This concept is so powerful that it is the key for experiencing exponential growth with any online business. The reason why most online businesses fail is because they do not know how to train their partners to market effectively online. If you do this, you will gain the trust of your partners and you will grow your list exponentially.

Conclusion:

Building a 50,000 subscriber opt in email list can take a very long time if you do not know what you are doing. As revealed, you can actually generate a 50k email list in less than 90 days by following steps 1 - 3. Step 1 explains how you must build your list virally by allowing hundreds of other marketers to help you build your list. Step 2 shows you a very easy way to get your first 50 partners/subscribers to help you build your email list for you. This is done through solo email ads. The final and most critical step is to motivate and train your partners to actively do the very same steps you are doing to build your email list. If you follow these steps precisely, you will build a 50k subscriber email list in less than 3 months. So you should really start on this as soon as possible. Here is a free resource that will help you get started:

=> http://www.workingonyourown.com/traffictool3.html

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If there’s one thing that I’ve learnt so far, it’s that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you’re just wasting your effort. Web sites are only as good as their copy, so if you want to run a successful website, check and double-check your copy!

Listed below are thirteen tips to better your copy and increase your sales:

1. Use short benefit-focused headlines.

Grab your readers attention from the very first line by piquing their curiosity. Ask a question or make a statement that causes a question to be formed in the minds of your readers. This will get them to read on as they attempt to satisfy their curiosity. Be creative, or if that fails, be informative.

2. Make your copy short and to-the-point.

Your potential clients love easy-to-digest material, so keep your paragraphs short. Three or four sentences per paragraph are fine, anything more is not.

Check the format of the page too. Make sure the column width of the copy is around ten words across. Learn from the experts - newspapers publishers have known for years that narrow columns and short paragraphs keep people reading.

3. Make use of lists.

Bullet or numbered lists have to be the best things around for copy writers. The human eye naturally gravitates toward a list. A list is akin to an oasis in a desert. People who are inclined to skip over long, wordy sales copy will still look at bullet lists. So use this fact to your advantage by listing the killer benefits of your offer.

4. Put yourself in your targeted visitors’ shoes.

Ask yourself, “why are they at my site?” People only want two things:

1. free content such as articles or tips about your service or product
2. how you can solve their problem or challenge - the top benefits you offer.

5. Aim your copy at your targeted market.

Focus, focus, focus. I dare say that in any venture, be it online or offline, the most important factor that determines its success or failure is the amount of focus. If you spread yourself out too thin, then you’re heading towards failure. The biggest mistake that can be made is not to define the target audience before writing the copy. When spread-shot promotion tactics are used, the focus is lost on too many groups. In the end, the website loses the visitors’ attention and loyalty.

Choose one defined audience first and aim your copy at them. Don’t worry about the other audiences, you can add special links for them later when you become successful.

6. Give your Web visitors a lot of free information.

Everyone is attracted by free stuff, and that will be one of the reasons why visitors come to your site. After visiting you five to ten times, they are more likely to buy from you. Include on your website your updating schedule, or put up a email group, so that people can be notified by email whenever there are updates on the website.

7. Create useful links.

Instead of the highly cliched “Please click here” link, experiment with other more useful-sounding links. Examples can be phrases that describe the link’s destination, such as “free ebook download on cooking”, or “list of top ten products”.

8. Keep your language simple.

Utilise the KISS (Keep It Simple, Stupid) principle when you are preparing your copy. Also, write your copy as if you are speaking with a friend. Nothing kills the sale faster than a dry and run-of-the-mill sales pitch.

Use “you” and “your” words liberally and “I”, “me” and “us” words infrequently. Everyone likes to hear, or read about themselves. They like to feel like they are the centre of attention.

Using “you” and “your” will help them feel that the product may address their needs. Always remember, the focus of the copy should be the prospective customer, and not the person selling the product.

9. Write a list of five to ten benefits of your service.

Forget about lengthy descriptions of you and your mission. Nobody reads them, so shift your focus to the more important aspects of your website.

Concentrate more on the benefits you can give your visitors. They came to learn about how they can benefit from your service, so make sure they will be convinced enough to say, “This is amazing. I want this!”

Tell the reader how the product or service will benefit them. Throw the technical details aside. They don’t belong in your sales copy, they belong in an appendix on a linked page for those who are interested.

Sales are made by appealing to the reader’s basic needs of comfort, security and acceptance. Your copy should explain how your product can address one or more of these needs.

So try using benefit-focused statements such as “Reduce your monthly bills by $200 with our product” or “Be able to function in the dark” to market your product or service, and you should start to see an immediate increase in interest!

10. Get rid of the hype.

Your visitors are intelligent people and they are not going to believe in hype. On the contrary, hyped up copy will just turn them away. Don’t make ridiculous claims and while your offer may be really too good to true, don’t state it that way.

11. Publish customer testimonials.

If you don’t have any, you should solicit some immediately. Your current customers will be more than happy to support you if you provide good service and a solid product. Ask them for their opinions and comments regarding your product. Get permission to use their words and publish them on your web site. Testimonials are a very powerful selling tool that you can not afford to ignore.

12. Offer a solid, no questions asked, money back guarantee.

Go on, offer such a money back guarantee, and stick by it. Why? Because what better way to get someone to buy your product than knowing that they can do so risk-free?

Besides, you will be surprised at how few people will be unsatisfied enough to make use of your guarantee. Sure, some customers may take advantage of it, but I think the increase in your sales should be more than enough to offset the few unscrupulous characters you may meet.

12. Ask for the sale!

You’ve got the killer benefits stated down, and you’ve got a solid money back guarantee. Now don’t stop there. Many web sites neglect to ask the customer to buy. So lead your customer through the purchase process. Be sure to thank customers for their purchase and inform them how and when they will be receiving the product that they have just purchased.

About the Author

Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. More of his articles can be found at http://www.xodes.com/.

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Printing and Marketing Lead to New Career

 by: Shannan Hearne

Press Release

January 20, 2004

FOR IMMEDIATE RELEASE

Printed Promotion Products For Direct Sales Reps and Online Teamwork

Oh yes! Now that you have read till this point, we assure that along with this you will have something extraordinary. Your further interest in this piece of article would be an added vantage for you.

Work at home mom of three, Michele Barber of www.ChelesTreasures.com, has been making printed promotional products for direct sales representatives since April of 2002. Chele s Treasures offers affordable alternatives to corporate printing prices and graphical restrictions. All Michele s designs are original and created on her computer, so direct sales consultants don t have to worry about copyright infringements or any other disruptions to their marketing efforts.

Labels, business cards, postcards and stationery from Chele s Treasures offer a polished business presentation for consultants for any business whether home grown or direct sales oriented. When asked which direct sales companies Michele did most of her work for, she answered, I will print for any direct sales company. The company categories listed on my web site are those that I’ve done the most repeat business for. I originally started with the beauty companies because I had personal experience with them. Word of mouth referrals from beauty consultants were responsible for my success with direct sales consultants from other companies.

Word of mouth is certainly living proof that Michele Barber s work brings repeat business again and again. Given the large distance that much of Michele s printing work travels once it arrives home with an advertiser, and the virtual local effects of having an internet based business, word of mouth has allowed her client base to grow nationally from coast to coast.

Chele has seen her highest printing demands fluctuate seasonally and is sometimes surprised by the products her customers most desire to see specialty printed. Candy wrappers, treat bags, recipe cards, and business cards roll in and out of favor. But the item she sells the most to both business and non-commercial customers is personalized note pads. Everyone loves to add their own personality to their notes and personalized note pads allow them to do just that.

While much of Michele s client base is work at home moms, Michele herself is a work at home mom raising three children. The decision to work from home was ultimately made when as a newly single parent, Michele s third child arrived with severe acid reflux and eczema. Many sleepless nights, trips to doctor s offices, specialist hospitals and the demands required by two other children made it clear in Michele s mind that corporate America wouldn t have a place for her and her special time constraints. Working at home allows her to make a living without giving up parenting as her number one priority. Michele concedes that this isn t always easy. The most challenging part is being in charge of EVERYTHING! I am essentially the employer, employee and daycare provider lumped into one little person. But she has risen to, and mastered, the challenge.

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Michele admits that she and ChelesTreasures.com couldn t have completely undergone the task alone. I’ve been blessed with the right people in my life at the right time and supportive family members. My mother and grandmother have also been extremely instrumental in helping with the children to meet deadlines, special projects and in giving me the much needed “me” time that becomes so rare as a WAHM.

Michele does not feel the need to march to the beat of the same drummer as her corporate America counterparts. She measures success in a manner that really matters. Says Michele, The important thing to remember is that I have been blessed with these lovely gifts to juggle and as long as all needs are being met for each, then I’m succeeding. The old saying stands true, You can do everything right with the wrong attitude and fail to succeed, but you can do everything wrong with the right attitude and succeed. ”

Not only has Michele s business blossomed, but her personal life has as well. On March 17th, she received a marriage proposal from Donald Neisler of www.Donalds-Hobby.com whom she d met online in a local internet forum.

Donald also owns a local retail store and serves as the secretary and treasurer of the Paris R/C Association. His online customers find him via internet search engines, local advertising, sponsored pilots, and word of mouth from popular radio control forums and sites.

With their common interests in the internet and their goals, Michele and Donald began helping one another with their respective businesses. The relationship developed into something much more as did each of their businesses as a result of their working together. Donald s certifications as a Microsoft Systems Engineer and Cisco Network Professional has aided in the growth of Michele s business, including customizing and simplifying her ordering process. Michele has streamlined many aspects of Donald s Hobby Center including newsletters, advertising, shipping, and customer follow up services. The teamwork has proven beneficial for both businesses.

Donald and Michele each bring a work at home parent aura to their businesses and to the internet community as a whole. Together, Donald and Michele will continue to serve their respective internet clients and serve future internet populations with their joint venture, Neisler Hosting. The internet has truly become a place to work and play for this high-tech couple!

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Busy and well rounded, Michele totally exemplifies the self-employed home executive. Many people think that a work at home mom washes clothes, cooks and cleans all day, then squeezes in a little work time on the side. Michele is just the opposite, as are most WAHMs. We balance the demands of our homes and our families with the demands of our work. Perhaps we work a few unconventional hours or conduct business on a cell phone from mom s taxi service, but we make up a growing part of the American business population. Chele s Treasures has provided the marketing and community support to make it possible for many others.

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