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Are you ready to do business online? There are many things that you need to make sure you have, to ensure flexibility and security for your online store. In this article, we will outline the basics of bringing your business online.

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Shopping Cart Software
There are several different solutions that you should consider for your shopping cart software that we will go over here. First off, you can open a Yahoo Store. This is a good solution for people without much technical knowledge, and doesn’t take too much to set up. However, you need a lot of flexibility, you should probably consider another solution. My personal favorite is osCommerce. This is an open source (so its free!) shopping cart solution with a big, very active community to help you out along the way. Your host will need to have PHP and MySQL for osCommerce to function. It is very simple to run an unmodified version of osCommerce. You just download it, upload it to your server, and run the web-based install, or if you have Fantastico, you can automatically install it from there. There is a web-based administration backend allowing you to add products to your store and edit configuration settings. There are many contributions that you can install to customize your store, butminimal knowledge of PHP is needed. I think that osCommerce is a great solution for many people. Another popular shopping cart is Miva Merchant Pro. Unlike osCommerce, this one isn’t free, but there are hosts who can license it to you at a monthly rate. This can be a very costly solution, but they do have many very happy users of the program. There is a clean GUI (graphical user interface) and a nice administrative backend. Both osCommerce and Miva Merchant Pro require you to find a web host, but with Yahoo Stores you are hosted directly by Yahoo.

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Merchant Account
This is a necessity of any ecommerce business, because you need to be able to take payment in your store. There are several different ways you can go here. You can either go with a 3rd party processor, or a true merchant account which is built into your shopping cart. The most well-known 3rd party processors are Paypal and 2CheckOut. If you are going with Paypal, I would strongly recommend you have another payment processor as well. There are many users who won’t buy from someone who only accepts Paypal, but then again there are users who would only go with someone who accepted Paypal. Personally, I’d recommend using Paypal and a merchant account. A merchant account makes your store a lot more professional, and gives you more flexibility. There is a unique company that you can get a merchant account from called ProPay. You get a “virtual credit card terminal” and there are no monthly fees, just a low annual fee.

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Web Host
If you have a website, you need a web host! For most shopping carts, you will need PHP and MySQL, so make sure that you look for hosts that support the technology that you need. If you go with a Yahoo Store, your hosting is taken care of by Yahoo. If you choose osCommerce, Miva Merchant Pro, or another shopping cart program, you will need to find a web host. If you plan on collecting credit cart numbers directly on your website, you will need a SSL certificate. To have a SSL certificate, you need a dedicated IP address. Most hosts will offer you a dedicated IP address for an extra monthly price. You can get a SSL certificate for $29.99 at GoDaddy (http://godaddy.com).

About the Author

Dave Summits is very knowledgable in the field of web hosting. He writes articles for http://webhostinginsider.net.

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Ban these evil games , Videogame violence corrupting our nation s youth , video games stole my husband . It seems everyday that the media are making more and more claims about the evils of videogames. But are these claims based on fact, or is it merely that there is a juicy new scapegoat out there that the woes of the world can be pinned on?

Many people will be aware of the Daily Mail s Manhunt story by now. The paper ran with the first page headline of Ban these evil games , claiming that 17 year old Warren LeBlanc s obsession with the ultra-violent Rockstar game Manhunt drove him to beat his 14 year old friend, Stefan Pakeerah, over 50 times with both a claw hammer and knife. The tabloid then proceeded to assert the hammer-and-knife killing mirrored scenes in the ultra-violent game . The paper also ran a quote from the mother of the victim, saying that, despite the fact the game had an 18 certificate, it s no good saying this game is marketed at adults. Everyone knows that young children get their hands on them.

But what was the real motive behind the murder, and the follow up story? It s easy to see where the motive for the Daily Mail s story came from. In the words of the panel of the IGDA (International Games Developers Association) it was a slow news day . And what better to liven it up than blood, violence and a convenient scapegoat?

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There are two other important facts to remember about this awful murder. Firstly, what do the police say? After the headline in the Daily Mail you may think that they came to the conclusion that it was the game that set Warren off on his murderous way. However the conclusion that the police arrived at is that the motive was robbery. It turns out that Warren Leblanc had, in actual fact, a 75 drugs fuelled debt to a local gang when he lured his erstwhile friend into the park that night, and originally intended merely to rob him. The police report makes no mention of Manhunt whatsoever. This may be because the game was discovered in Stefan s room, rather than that of the killer. Both of these pertinent facts were absent from the Mail s front page the day this story ran.

And one must ask, how was it that Mrs. Pakeerah missed the fact her own 14 year old son owned this ultra-violent game, which he could only have acquired if an adult had purchased it for him.

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But is the game any good? I hear you cry. Quite simply, no. Manhunt is one of those games that are the key stumbling blocks in the path of truly adult games. Computer games are now reaching the point where mature themes, meaning detailed, involving stories that can deal with events in the real world, and portray realistic reactions to them, are becoming possible. Yet some developers insist on pouring out games that are aimed only at fuelling the testosterone driven adolescent fantasies of teenage sadists. When you consider tack like Manhunt in the light of games like Half-Life 2 , with its compelling narrative interwoven through beautiful, breathtaking scenery, you realise just how tawdry Manhunt really is. The consensus at the IGDA meeting this year was that the game was merely a rubbish game with a layer of crunchy ultra-violence slapped on top . No doubt the loss of such a young child as Stefan Pakeerah was a tragedy in its own right, but the true tragedy here is twofold. Almost overnight the game, whose sales had been a mere trickle before, started flying off the shelves of those few shops who hadn t banned it, the concept of censorship lending the game a certain cachet. Even worse, in the words of Rob Fahey of the IGDA, is the way in which the games industry close ranks to defend it [Manhunt] when its an aberration compared to most games - do you see Stephen Spielberg defending hardcore porn films?

There are many well-documented stories of the media blaming video games for the world s woes. They blame the twin-towers terrorist attack on Microsoft, who trained the pilots with their flight simulator software. They blame Doom for the shootings at Columbine High School, because the game where you openly flaunt weapons helped the boys secretively plan their murderous rampage. There is often claimed to be a direct link between the American sniper incident and videogames, because the target shooting skills of the sniper were developed from videogames, and nothing to do with the comprehensive rifle training he received from the US army. The simple truth is that it takes more than just games to transform ordinary people into murderers.

According to the tabloids we should currently be inundated by hordes of slavering, violence obsessed gamers. However as this plague has yet to develop maybe we should take what they are saying with a pinch of salt. When a game player unglues him (or her) self from the computer monitor and doesn t find a machine gun lying at their feet, the suspension of disbelief is broken. It takes planning and training to carry out acts like these. Saying that violent games turn people into killers is the same as saying that people exposed to Islam will become terrorists. There is no more violence in most games than there is in movies, or horror books. In fact even the U.S court of appeal wrote, (the idea that) there is a strong likelihood that minors who play violent videogames will suffer a deleterious effect on their psychological health is simply not supported in record. In other words, videogames are not the cause of violence.

What this really comes down to is the parents, and the worldview that they impart onto their children. If the parents don t take the time to talk to their children explain to them right and wrong, then how will the child know what he or she should do? How many parents explain to their child that the game is not real; that in real life you can t do everything you can in the game? While violence sells it does not educate, and unfortunately in this day and age upbringing by Playstation is becoming a more and more common phenomenon as parents time constraints get the better of them.

All games have a strict rating system in place, called ESBN. This system is designed to prevent games from falling into the hands of minors, and yet often when a child is refused a game by the management the parent, even after the rating system has been explained to them, buys the game anyway. Parents need to be educated more about what they are buying, instead of buying whatever game the kids ask for; maybe they needto consider what they want their children to be seeing. Would you let a child of 12-14, or even younger, watch hardcore porn or an 18 rated movie? Then maybe you shouldn t let them play an 18 rated game. The stereotype that games are just for kids is badly out of date, and maybe it s time parents started to take more responsibility for what their children play on.

In every group there are a few who don t fit in with the social norm. Is it true that these people can be influenced by violent videogames? No doubt. But is this the root cause of their affliction? No. Books, movies, rough and tumble play; all of these blend reality and fiction. What people need to accept is that they must take responsibility for their own actions, and that maybe societies ills are rooted in larger problems than a small animated character shooting another small animated character.

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About the Author

Daniel Robson runs www.shock-therapy.co.nr, where he gives people his freeware and freeware for Symbian UIQ phones like the Sony Ericsson PX00 series.

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Does your email signature contain a humorous quip or a philosophical quote
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To a business person, an e-sig is an advertisement and the basic guidelines
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1. Less is more. Some email systems and mailing lists will automatically cut
off any signature exceeding 4-6 lines. Many email programs will allow you
to set line lengths to about 60 characters - the ideal length for readability.
2. Attract attention to your signature by creating “borders” of text or
special characters.
3. Include the name of your business and a short, pithy marketing statement.
4. Sell benefits, not features.
5. Offer something free - i.e. free information, free contest, free samples,
etc.
6. Make it easy for people to contact you by providing clickable links to
URLs and emails. For example, if you add “mailto:” in front of an email
address, most email programs will allow the user to open a new message to
that address simply by clicking on the link.

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For example:
=======================================================
“A healthy puppy is a happy puppy! ” For a FREE report on canine health and
nutrition, send a blank email to mailto:report@petplace.com
The Pet Place — For All Your Pet’s Needs! (http://www.petplace.com)
========================================================

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Copyright 2005 Rok Hrastnik

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RSS gets 100% of your content delivered, but it s no good if no one subscribes to your feeds.

So your first order of business after planning and creating your feeds has to be promoting them to your visitors.

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The only problem is that most internet users still don t know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldn t have any problems. Actually, after implementing this system, you should be achieving better results than the majority of publishers out there.

1. HOW RSS FEEDS ARE GENERALLY PROMOTED

RSS feeds are generally promoted using the orange XML or RSS buttons, and often also with buttons that enable visitors to subscribe directly to the feed with their RSS reader.

Usually, if clicking on the RSS button, the visitor only sees a lot of confusing XML code. They in fact need to copy & paste the link in to their RSS reader. But since most still don t know what RSS is, using this approach will only waste potential subscribers.

To achieve success, you ll need a different approach.

A] Create an RSS presentation page, on which you explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds

Then, on this same page, include the links to all of your RSS feeds.

In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.

B] Now promote this RSS presentation page as much as you can using all of your available channels.

2. LOCATION AND CONTENT

It s all about location, just like with the subscription box for your e-zine. If they don t see it, they won t subscribe. And if you don t motivate them enough to check-it out, they ll just ignore it.

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A] Promote your RSS feeds directly below your e-zine subscription box, and always above the fold . Promote your RSS presentation page (telling your visitors that s where they can subscribe to your feeds) on the most prominent locations of your site.

B] If you re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.

Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/

C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

D] As for the content, don t just say Subscribe to receive news from my site , but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.

3. ENABLE AUTO-DISCOVERY

Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.

Yes, this is even more powerful than your e-mail subscription form, since the browser in a way pushes the user with your RSS feed subscription.

But in order for the browser to do this, you need to help it out to find your RSS feed.

Just include the following piece of HTML code in the section of your webpages and you ll be all set:

There are many more techniques and opportunities available to you, from direct subscribe links to actually using opt-in forms, but these 7 steps should get you started in the shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate than the huge majority of sites are achieving today.

About the Author

Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html?src=sa6

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The use of professional XP style icons in your applications can not only help you sell your products/services but also help you retain customers and attract newer ones. XP style icons act as secret weapons using which you can show your individuality act as effective marketing agents. So let us find out as to who can benefit by making use of professional xp icons and how.

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Who can benefit by using readymade professional XP style icons

1.) Software developers

Software development is no longer what it used to be. A software application has to be user-friendly and must have a professional look in order to sell. Icons being your user s first contact, play the most important role as your software program s marketing agents. If your icons are professionally designed then the overall look and feel of the software increases whereas on the other hand if your icons are of low quality, the software as a whole looks inferior no matter how good it is.

In what way can icons help in promoting software applications?

1.) Proper use of well designed XP style icons can give the software a good look and feel.

2.) XP style icons help to make the software look less complex by acting as visual communication tools

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3.) Icons can be understood by everyone irrespective of whether he/she is conversant with the language used in the software. This increases the universality of the software

4.) Well designed XP style icons are visually appealing and will help the user in understanding the features to the software better increasing the overall usability of the software

Making use of free or badly designed icons can lead to the downfall of software applications no matter how well they are programmed. The best way to avoid this situation is to purchase XP Style icons from professional icon creators. Today there are some professional icon creators who sell quality icons at very affordable prices. For instance http://www.icongalore.com can provide you with unique XP style icons for as low as $3/icon which is the cheapest rate for an icon as of now.

2.) Web Designers

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Websites have become the defining factors for most businesses especially if the business is 100% online. Web designers are faced with the task of building not only visually appealing websites but also highly usable websites. Web usability that includes everything from easy loading, better navigation, visual appeal and information layout has today become the most important factor related to web designing.

Making use of well designed unique XP style icons on websites can increase a site s usability by a huge margin. XP style icons are visually stimulating and help in easy browsing by acting as navigational aids of a site. Web designers can make use of gif icons from professional icon creators to enhance their website s navigation as well as look and feel that are vital factors for visitors coming back to a site.

3.) Corporations

Corporates can make use of XP style icons in their company brochures, logos as well as particular software applications. They can also make use of icons even in their multimedia presentations to pass on powerful messages.

Using icons in Corporate brochures

Corporate brochures are effective means of communication and act as marketing materials. Making use of icons in corporate brochures can add to its look and feel giving it a separate identity. Icons can be used both in online as well as printed corporate brochures. Vector icons are best suited for use in printed brochures.

Using icons in Multimedia Presentations

Multimedia presentations are most important for marketing/promoting your products/services to potential customers. By making use of professionally designed icons you can add life to your presentations and make them more objective oriented. Also as icons are visually stimulating the presentations will be easily understood and will lead to better conversions.

4.) Offline Publishing

Icons can be used in publications too! Whether it s an advertisement or article you can liven them up by making use of professionally designed xp icons. Well designed xp style icons can catch the attention of any reader something which is most important for any publication. Vector icons are best for printing purposes as they can be stretched to any extent and help in producing sharp image outputs.

Finding icons online

Icons can be developed by anyone but the real point lies in designing of the icons professionally. XP style Icons should be designed such that they serve their purpose well and help in improving the user experience for applications in which they are used. The best way to get well designed XP style icons is to purchase them from professional icon creators. Some good icon solution providers are icongalore.com (offers professional XP style icons at cheapest rates), iconexperience.com and iconpharm.com. So be sure to check them out and compare their rates and icon quality before making your purchase.

About the Author

Author Description

http://www.ishopage.com is an all-in-one comparison Shoppe. This website sells computers and computer related products, fashion accessories, apparels, health and beauty products, electronic goods and toys at discounted rates.

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The Real Key To Happiness, Peace of Mind, and Massive Internet Success

 by: Rick Miller

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Do you know the secret that allowed 100% of the top Internet Marketers to become successful?

Amazingly though, even if you read all their books, attend their seminars, or even ask them in person, you’ll probably never discover the one true secret of their success.

Why?

Because they probably don’t even know themselves …

They’re too caught up in marketing techniques. They may be totally unaware of why almost everything they’re involved in becomes a success.

Would you like to know their secret?

Listen closely:

All truly successful people live in alignment with their passions … they’re fulfilling their purpose in life. They’re living their own dreams.

The famous theologian William Barclay once said, “There are two great days in a person’s life–the day we are born and the day we discover why.”

Most people, regardless of religion or lack of religion, instinctively feel that there’s a higher purpose to life … and that if they could determine their mission in life, they’d be much more happy and satisfied.

Once you start to follow your passions and mission in life, the Universe (God or Nature, depending on what you believe) seems to start helping you achieve your goals, often by presenting startling opportunities for you …

In a recent interview with Janet Attwood, she revealed a remarkable tool that’ll help you quickly determine your purpose in life–The Passion Test.

The simple test, a series of probing questions that you ask yourself, will quickly help you identify your top passions, what’s really important in your life.

According to Attwood, “The number-one reason people don’t get what they want is–is they don’t know what they want.”

Once you discover your passions and align your life with them, success comes quickly and automatically.

What’s more startling, she found that every single highly successful person who’s taken the test (Mark Victor Hansen, Jack Canfield, T. Harv Eker, Dan Poynter, to name a few) already are accomplishing their top passions.

Undoubtedly knowing your passions speeds up the path to success.

Most importantly, she also revealed ways to help you realign your life to help you follow those passions.

The one key ingredient in reaching any goal or accomplishment is that you must totally love and enjoy whatever you are wanting to appear in your life.

It has to be your dream, not someone else’s.

Do you really want a million dollars or would you rather have someone to love and be loved back?

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Do you want that mansion or would you rather travel and not be tied down to any geographical location?

Only you can decide …

After taking the Passion Test, I was profoundly changed in the way I view my life.

For me, I discovered that my number one passion is gaining dynamic health, my number two passion is improving myself, and three is mastering the guitar.

I realize now that I’ve put those desires on the back burner while I worked totally on survival goals (you know, making money and dealing with life’s obstacles).

With that in mind, it’s clear to me that I’ve missed out on a lot of joys that accomplishments in those areas would have brought me.

So I have a lot of work ahead of me to bring my life back into alignment with my most important passions …

Maybe it’s time I do something with the domain name that I’ve owned for several years (and done nothing with) that’s focused on health and self-improvement.

What about you? You owe it to yourself to discover your passions. It’ll help you in all areas of your life and in your Internet business.

Copyright 2004 Rick Miller

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The use of professional XP style icons in your applications can not only help you sell your products/services but also help you retain customers and attract newer ones. XP style icons act as secret weapons using which you can show your individuality act as effective marketing agents. So let us find out as to who can benefit by making use of professional xp icons and how.

Who can benefit by using readymade professional XP style icons

1.) Software developers

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Software development is no longer what it used to be. A software application has to be user-friendly and must have a professional look in order to sell. Icons being your user s first contact, play the most important role as your software program s marketing agents. If your icons are professionally designed then the overall look and feel of the software increases whereas on the other hand if your icons are of low quality, the software as a whole looks inferior no matter how good it is.

In what way can icons help in promoting software applications?

1.) Proper use of well designed XP style icons can give the software a good look and feel.

2.) XP style icons help to make the software look less complex by acting as visual communication tools

3.) Icons can be understood by everyone irrespective of whether he/she is conversant with the language used in the software. This increases the universality of the software

4.) Well designed XP style icons are visually appealing and will help the user in understanding the features to the software better increasing the overall usability of the software

Making use of free or badly designed icons can lead to the downfall of software applications no matter how well they are programmed. The best way to avoid this situation is to purchase XP Style icons from professional icon creators. Today there are some professional icon creators who sell quality icons at very affordable prices. For instance http://www.icongalore.com can provide you with unique XP style icons for as low as $3/icon which is the cheapest rate for an icon as of now.

2.) Web Designers

Websites have become the defining factors for most businesses especially if the business is 100% online. Web designers are faced with the task of building not only visually appealing websites but also highly usable websites. Web usability that includes everything from easy loading, better navigation, visual appeal and information layout has today become the most important factor related to web designing.

Making use of well designed unique XP style icons on websites can increase a site s usability by a huge margin. XP style icons are visually stimulating and help in easy browsing by acting as navigational aids of a site. Web designers can make use of gif icons from professional icon creators to enhance their website s navigation as well as look and feel that are vital factors for visitors coming back to a site.

3.) Corporations

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Corporates can make use of XP style icons in their company brochures, logos as well as particular software applications. They can also make use of icons even in their multimedia presentations to pass on powerful messages.

Using icons in Corporate brochures

Corporate brochures are effective means of communication and act as marketing materials. Making use of icons in corporate brochures can add to its look and feel giving it a separate identity. Icons can be used both in online as well as printed corporate brochures. Vector icons are best suited for use in printed brochures.

Using icons in Multimedia Presentations

Multimedia presentations are most important for marketing/promoting your products/services to potential customers. By making use of professionally designed icons you can add life to your presentations and make them more objective oriented. Also as icons are visually stimulating the presentations will be easily understood and will lead to better conversions.

4.) Offline Publishing

Icons can be used in publications too! Whether it s an advertisement or article you can liven them up by making use of professionally designed xp icons. Well designed xp style icons can catch the attention of any reader something which is most important for any publication. Vector icons are best for printing purposes as they can be stretched to any extent and help in producing sharp image outputs.

Finding icons online

Icons can be developed by anyone but the real point lies in designing of the icons professionally. XP style Icons should be designed such that they serve their purpose well and help in improving the user experience for applications in which they are used. The best way to get well designed XP style icons is to purchase them from professional icon creators. Some good icon solution providers are icongalore.com (offers professional XP style icons at cheapest rates), iconexperience.com and iconpharm.com. So be sure to check them out and compare their rates and icon quality before making your purchase.

About the Author

Author Description

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1. Use your autoresponders to conduct simple polls.

Your polls can give you valuable information that you can use to make your ezine, site or product better. They can also help you to make decisions concerning making changes to your product, site, or ezine.

You can also make your ezine more interactive by running a poll in each issue and then publishing the results in the following issue.

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Using polls in this way will help you to increase your readership as your readers will be interested in seeing the results of the polls you’ve run.

2. Use your autoresponder to deliver an email course that shares with your visitors the benefits of owning your product.

To create your course, you could use your articles as the main content of your course or you could use them as a guide to making your course.

You could also use questions you get from your visitors and customers to write a course that your visitors would be interested in and that increases your sales.

3. Make a multipart report available by autoresponder that delivers extracts of your informational product.

Your multipart report will lead to more sales of your product as it allows your visitors to try out your product before they buy it.

To make up your multipart report you could use excerpts from a single chapter of your informational product or you could string together excerpts from several different chapters to create your report.

4. Use your autoresponders to deliver training courses.

For instance, you could offer your new affiliates a generic email training course that shows them how to make money promoting affiliate programs.

Your course would not only encourage more people to join your affiliate program but would also increase your profit by elevating the number of your affiliates that effectively promote your products to their visitors or subscribers.

5. Use your autoresponders to publish an ezine.

Autoresponders with a broadcast feature will handle your subscribe and unsubscribe requests, and provide you with an easy way to send out your issues to people that join your list.

Concentrate on making your ezine a valuable source of information for your subscribers. Also add your personality to your ezine by writing articles, adding an editors section, or by giving your views on subjects of interest to your readers.

6. Use your autoresponders to deliver a “rate card” for advertising on your website, or for purchasing advertising in your ezine.

7. Use your autoresponders to deliver sample issues of your ezine.

Providing a sample issue is a simple and effective way to increase your subscriptions by showing your visitors what your ezine is all about.

Your sample issues can also increase the sign ups you get from ezine directories that allow you to submit a sample issue for their visitors to receive by autoresponder.

8. Use autoresponders to create a list that announces when you’ve written a new article or articles for publication.

Your list will increase the number of ezine publishers and webmasters that publish your articles, and can also help you to increase sign ups to your affiliate program if you let your affiliates use your articles as a promotional tool.

9. Use your autoresponders to announce when your directory is updated.

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For instance you could create a list that announces when your article directory is updated with new articles.

You could list the titles of the articles submitted to your site along with the URL where they can be viewed.

Creating a list like this will build up repeat traffic to your site giving you an excellent way to achieve more sales of your products.

10. Use your autoresponders to send out an “evergreen” newsletter.

“Evergreen” newsletters have all their issues already completed. Each new subscriber gets the same first issue, second issue, third issue, etc.,

Publishing an “evergreen” newsletter is a good choice for people that don’t have the time to publish an ezine on a regular basis, but that would still like to reap some of the benefits of publishing an ezine.

Publishing your “evergreen” newsletter can be as simple as sending out a valuable tip every week that targets your niche audience such as an informative weekly writing tip if you sold a product aimed at writers.

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Keep in mind that your “evergreen” newsletter should not be on a topic where the information you provide your readers could become outdated. Choose a subject where the information you provide your subscribers will continue to be relevant for a long period of time.

About the Author

Article by writer, Ken Hill. Ignite Your Sales With Unlimited Follow Up Autoresponders! All in one list builder, follow-up manager, and ezine publishing tool. Pick up your no cost 30 day trial today at: http://www.scstats.com/r.cfm?i=5343

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E-mail marketing works, there’s no denying it. Its key advantage
over other Internet marketing methods is that it enables you to
contact the customer instead of forcing the customer to contact
you. This ability is especially useful when something that your
customers need to know as soon as possible has happened. Whether
you’ve just released a new product or decided to cut your prices
by 10%, the fastest way to spread the word is via E-mail.

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However, unless you want to give your company a bad name, you
can’t simply start sending E-mails to people that haven’t agreed
to receive them. The only ethical and reasonable way to
advertise via E-mail is to first obtain a permission, or an
opt-in request, from the receiver. The trouble is that this can’t
be done via E-mail, as it would be similar to asking someone
whether you can ask them a question. What’s the point in doing
that, when you’ve already done what you wanted them to allow you
to do?

Getting people to opt-in
========================

Due to the above reasons, creating your own opt-in E-mail
database is not an easy task. In addition, because of privacy
concerns and the fear of spam, many people are reluctant to give
out their E-mail address without a good reason to do so. These
fears can be soothed by creating a strict privacy policy and
sticking to it, but it’s harder to convince your visitors that it
would be in their best interest to reveal their E-mail address to
you. Fortunately, there are some time-tested solutions available
for that problem as well:

1. Arrange a sweepstakes with an attractive grand prize, for
example one of the more expensive products sold on your site.
Require everyone who wants to enter the drawing to give out his
E-mail address and agree to receive occasional E-mails from you.

To get the best possible results, it is advisable to declare that
the winner will be contacted via E-mail and needs to claim the
prize within 7 days in order to receive it. By doing so, you’ll
eliminate the problem of people giving out bogus E-mail addresses
in order to avoid receiving advertisements.

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2. Open a discussion forum on your site. By only allowing
registered users to post, you can collect E-mail addresses and
deter pranksters from writing abusive messages at the same time.
However, if you decide to use this method to build your list, be
very careful. Sending advertisements too frequently to the
regulars of your forum may cause them to move elsewhere and thus
reduce the traffic to your site.

3. Start publishing a newsletter. Although it requires quite a
bit of work, an interesting newsletter quickly gathers
subscribers and increases the size of your E-mail database. An
additional advantage of having a newsletter versus a simple
E-mail announcement service is that you’ll be able to submit to
the multiple newsletter directories on the Internet.

4. Continue to allow everyone to access most of the content on
your site, but also add a “Members only” area that contains
articles or other information that is valuable to your visitors.
Give out free memberships, but require members to register,
reveal their E-mail addresses and allow you to send them an
E-mail advertisement every now and then.

This idea is especially suitable if you’re eventually planning to
charge for some of the content you provide. The step from
requiring your visitors to register to requiring them to pay is
smaller than moving from giving everything for free to fee-based
access.

5. Whenever you ask your visitors to give out their E-mail
address, remember to offer them the possibility to join your
opt-in mailing list at the same time. Do you have a form on your
site that allows the visitors to contact the webmaster or the
sales department? Perhaps you have a Tell-A-Friend script that
asks for the sender’s E-mail address and name? Both are excellent
opportunities to suggest subscribing to your E-mail announcement
list or newsletter to your visitors.

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If you want to gather a sizeable list of E-mail addresses from
your visitors, you shouldn’t be afraid of trying hard to get
them. Just keep in mind that there is a fine line between being
persuasive and being annoying. Don’t cross it.

About the Author

Lauri Harpf runs the A Promotion Guide website, where he
offers free tips on how you can use E-mail, search engines
and other methods to promote your site. His site can be found at
http://www.apromotionguide.com/

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church newsletters