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Copyright 2005 The IWE, LLC. All Rights Reserved.

BLOGS… they seem to be the talk of the Internet marketing world these days, and for good reason.

Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs “Site Feed” into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.

RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.

If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs “Site Feed” listed in Yahoo! and MSN, I’ve provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm

Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com — http://www.blogger.com or hosted on your websites server you should have a “Site Feed URL” that has the .XML extension.

This is your “Site Feed URL”.

You’ll usually locate it within your Settings area of Blog control center.

Here’s what mine looks like as an example:
http://theiwe.blogspot.com/atom.xml

This URL is intended for a RSS News Reader, so disregard its appearance.

Once you find your “Site Feed URL”, copy and paste it into Notepad because you’ll need it for the next steps coming ahead.

Now, what you need to do is go and set-up an My Yahoo! and My MSN account.

I’ve provided the links for you below.

- My Yahoo! ==> http://my.yahoo.com

- My MSN ==> http://msn.com

It should only take you about 15-20 minutes at the most.

If you already have accounts with My Yahoo! and My MSN,
read on.

This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.

When you login, you’ll be taken to your Yahoo! page immediately.

What you want to do next is go look under the Yahoo! search box to the left and click on the “Add Content” link.

This will bring you to a new page.

From there, over to the right by the “Find” button you’ll see an “Add RSS by URL” link, click on it.

A new window will open with a “Web Form”. Simply copy and paste your “Site Feed URL” from Notepad into the web form and click on the “Add” button.

Now, you should see your Blogs name infront of you. Simply click on the yellow “Add To My Yahoo!” button and your feed will be added.

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The next thing you should see is your “Site Feed” with your “Headlines”.

Click on one of them, it should take you to your Blog, to the desired Headline you chose.

Your My Yahoo! page should Now have your Blogs “Site Feed” Headlines listed at the bottom.

Scroll down to check. If you don’t see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later.

Well. Your extreme urge to explore more would be satisfied further. Go on reading, you’ll gain some more cognizance.

Now that thats done, everytime you update your Blog with NEW content, it’ll “Automatically” update on your My Yahoo! page and everybody else’s pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!.

Talk about getting the word out in a HURRY with very little effort on your part.

This is “Viral Marketing” at its Best in my mind.

And… it’s so simple to implement.

Okay.

Now it’s time to do the same to your My MSN account as what you did above to your My Yahoo! page.

Here’s the link to go login(click on Sign In from main page): http://www.msn.com

Once your login to your My MSN account you should see an “Add Content” link under the MSN logo to your left. Click on it.

A pop-up should now be displaying. Simply copy and paste your “Site Feed URL” from your Notepad into the web form provided and click the Search button(the green button with the arrow).

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You should now be looking at Check Box with your Blogs name beside it. Check off your “Site Feed URL” and then press the OK button at the bottom.

PRESTO! Like magic… your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN.

That’s the Power of BLOGS (Web-Logs) and RSS (Really Simple Syndication) combined with two Internet giants.

The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis.

I post my articles that I write on a weekly basis, making my Blog called… The Internet Wonders Blog - http://theiwe.blogspot.com - a search engine Magnet!

You can do the same because I just showed you HOW.

In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.

About the Author

Want to find out more about BLOGS and RSS? SEARCH CBmall==>
http://www.internetwondersezine.com/cbmallsearch.htm
– Or if you want to get MORE ‘Insider’ marketing Secrets, subscribe to Cory Threlfall’s ezine called… The Internet Wonders eZine — http://www.internetwondersezine.com or you can visit his BLOG at — http://theiwe.blogspot.com

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In today’s fiercely competitive and boundaryless market place many companies feel compelled to create a website. Peruse the Internet and you will see a variety of websites with varying degrees of effectiveness. Some are downright terrible, many are reasonable, and a few are exceptional.

Okay. Your exquisite drive to investigate more would be rewarded further. If you continue to read further, we promise that your inquisitiveness in this would increase.

How do the exceptional websites achieve this status? They do so by deploying what Global Marketing terms — website discipline. Including on-going analysis of visitor or traffic reports, a maniacal focus on customer needs that infuse only rich, pertinent content and, finally, timely adjustments based on visitor feedback.

Can you make your web site exceptional? And how do you gauge your firm’s website to determine if it is adding value to your overall marketing efforts? How can you tell if your e-marketing investment is a solid use of your marketing dollar or just another expense that fits neatly under the cost column on your budget sheet?

If you wish to make your e-presence more than just another aspect of your marketing cost, then you must continually analyze your web-site’s ability to meet your firm’s marketing objectives. Do you routinely analyze who visits your site? Do you know if visitors get the information they want. Is it timely and do they do they take the action you want them to? Answering these questions is more than tallying up the total ‘hits’ your web site receives.

Every Website is chalk-full of marketing information, which, if properly ‘mined’, provides a true picture of the firm’s e-marketing endeavors, and can assist the development of long-term marketing strategy.

How can you find the information that you really need from your website to make it exceptional? How do you know what to look for, and how do you make strategic decisions using the answers that you obtain? Technology today makes this easier than ever.

Software exists (provided by your IP server or purchased as a stand-alone package from third party vendors) that will routinely track and trend your web site visitor activity. Don’t get overwhelmed by the confusing mass of numbers, graphs and URLs. Technology allows you to ‘slice-n-dice’ data to formulate various reports so that you can create a real-time picture on the use and effectiveness of your web site. Objectively answering questions such as, how ‘user-friendly’ or how effectively your message reaches your visitors can be best understood by reviewing these important visitor reports.

But how do you start?

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First, identify all the different types of visitor to your site, together with the reasons that they might be coming to you. Global Marketing suggests that you group visitors into specific categories. Categories may include: current and prospective customers, current and potential vendors, advertisers and sponsors, media visitors, job seekers and last but not least, your competition.

Second, know your “e” objectives. It may sound basic, but too often web pages are posted for little or no reason. Too many pages on the Web give great information, and then tail off, with no clear call to action. These ineffective pages force visitors to go back to the navigational elements, and decide what to do next - but instead, many of them leave.

Part of your basic web-site review is to ask a simple question — What is the objective of posting this page? Every page of your web site should have a clearly defined goal with a specific “call-to-action”.

From your traffic reports you now understand who is visiting your web site. Now, based on what you intended to have your web site do, you can now formulate questions with which to approach the traffic reports to measure your site’s effectiveness.

Here are some ideas:

Are your pages too long?
Often, I see long pages with key content “below the fold” - below the first screen full of information. Many visitors won’t scroll down the page if they’re not immediately engaged by it; therefore they’ll miss the lower elements.

Is this happening on your site? Look for clicks on the links that are further down the page - are you getting an appropriate amount of traffic to the inside sections that these lead to? How much time is the average visitor spending on your long page - are they clicking off to the first thing that catches their eye - if so, is this really where you want them to go? Global Marketing recommends that you keep your pages short and to the point with a call-to-action at the end of each page.

What’s hot and what’s not and what to do!
Knowing your “most requested pages” gives some key clues about what’s hot - and from that, which content might be worth developing further. This should also make clear, what isn’t working. If there’s a hot content area - a highly requested page that doesn’t translate into its required outcome, something’s wrong. For example: you believe you have an exciting offering, but your visitors don’t - so perhaps you should rethink your content or product, or you do have an exciting offering, but the page copy isn’t reflecting that effectively, or perhaps the price is too high.

Something else is stopping visitors from completing the transaction - perhaps you’re asking for too much information, or the shopping cart isn’t working. Your traffic reports may not tell you what the solution is - but they should give you a pretty clear idea of where your problems lie.

Gain valuable marketing research virtually free
You are already using your web site to broadcast your company message, and present products or services for sale. You might as well glean market information about new products and emerging purchasing and technology trends.

Use your web site as a testing ground for new products and ideas. When you find an area on your site that isn’t performing optimally, you can make small incremental changes, and immediately see the results reflected in your traffic reports. Keep tweaking until you hit the winning formula for each page thus maximizing the results you want for your product or service.

Use an internal search engine. An internal search engine allows you to track the keyword searches that visitors perform once they’re on your site. This can verify that your message and intent of your marketing effort is working. It will also provide clues to other requirements your visitors seek.

A comprehensive website can make a huge difference in the growth and profits of your company. Drive visitors to your website again and again through website discipline. Become an exceptional web presence!

About the Author

Frank Williams is a marketer. With many post graduate courses in management, leadership, marketing and technology to his credit, Williams is a widely respected speaker, author and technologist. He has significant knowledge in marketing strategies and is the founder and CEO of Global Marketing, Inc. - a leader in business, marketing and sales consulting

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I have been online now for over 8 years. I have seen a
great many things change with regards to email but one
thing remains the same: Email is the foundation for
global communication and it remains virtually free.

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If you are not using email to do business online that
your approach to doing online business is all wrong.

It is absolutely essential that you do business online
via email and that you do it in a legal, non-spam manner.

The best way to accomplish this task is to establish
your very own, in-house, email list.

So how do you establish your very own email list?

Perhaps the best tried and true manner is by starting
your own publication thus establishing a legal basis
to email your subscribers list with a daily, weekly or
monthly newsletter or ezine.

I long ago compiled a list of resources to help anyone
interested in starting their own publication and you
may receive it, free of charge, via our auto-responder:
mailto:report@emailexchange.org

The nature or content of your publication will greatly
determine how often you can send it out to your list
and how successful it will be with your subscribers.

Obviously, if your emails are just a collection of ads
and you do not deliver anything of substance or worth
to your readers, you will not long have a list to which
you can email because they will all quickly un-subscribe.

Another important, and ongoing, aspect of your email list
is how to get people to subscribe, thus giving you the
permission you need to send emails to them legally.

You can start with whatever list of emails you already
have on file and build from there.

Just email those people with which you have had contact
in the past, let them know you are starting a new
publication and that you would like to invite them to
subscribe.

Next, add a subscribe address in your signature file so
that each and every email you send out has it included.

If you have a web site, you will find it is one of the best
ways of getting people to give you their email address.

It helps if you give people a reason to register, such as
a free email course, free e-book, etc.

Also, those placing the email registration in the visible
section of the web site when it first loads, find the
greatest amount of success in getting people to register.

And, historically, the center or the right side of the web
page is the best spot to place your request for subscribers.

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For those of you that can figure out the coding involved,
pop-up boxes requesting a name and email are extremely
successful for gathering new subscribers.

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We have additional articles on business if you desire to read. Be certain not to forget the resources on business at the end of this literature.

People do HATE pop-up ads but it is clear that they do not
mind pop-ups when entering in their name and email address.

In a method I helped to establish years ago, ad swaps with
other publications for the express purpose of increasing
your subscribers is still an excellent way to add to your
list.

The great thing I discovered about using this method is that
you do not even need to restrict it to like-minded content
for it to be a success.

These are just a few of the methods you can employ to
establish and build your own email list.

The important thing to do is to actually start your list and
continually invest some time and building it even bigger.

The larger your list the more successful your mailings.

About the Author

A.T.Rendon is an entrepreneur and published writer.
Subscribe to FREE Business Classifieds Newsletter
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Jim Wilson, 40, works as a Firefighter/Paramedic in Melbourne,
Florida, about an hour south of the Kennedy space center.

Although he has no plans to give up his career, and lose his
accrued pension rights, the Internet provides a very useful
top-up to his regular income, and is preparing the way for a
lucrative and exciting future.

BizE-zine: Jim, when did you first get involved with the
Internet?

JW: About 1994 I got into the old Bulletin Boards. In 1995,
through AOL, I got hooked on meeting people and chatting. Sharing
emails with family and friends became a daily event.

It wasn’t until 1997 that I realized, since I love being online
so much, I might be able to make money online.

BizE-zine: How did your online business come to be?

JW: In 1999 I discovered EBay(TM). Around that same time I met a
man called Leo Richardson, a well established EBay(TM) seller. I
emailed him and asked about his products. Luckily for me, he
answered and we became friends.

Leo literally taught me everything I know about marketing on
EBay(TM). He left Ebay(TM) in early 2000 to work for a software
company, but I had caught the bug! I kept learning from
everywhere I could - to enhance my skills as a salesman and a
webmaster.

I have come to the conclusion that you literally never stop
learning in life. Whether in my ‘regular job’ or online, I am
always finding out new things. It keeps it interesting. Now I can
help other folks out by answering their questions, like Leo did
for me. As my credibility grows, so do my sales - it is a win-win
situation!

BizE-zine: What % of your income now comes from the Internet?

JW: About 25%. And that’s only part time. I post ads on EBay(TM)
when I want to, and search for products to sell when I have time.
All told I put about 20 hours per week into my online business.
Many of my online endeavors are now fully on “auto pilot”. I
simply place a couple of ads and they do all of the work for me.

Every time I check my email there is another sale from one of my
sites. I think that this is the mark that I must be doing
something right.

Not all that long ago I wasn’t making all that many sales. I
could have easily given up, but this online thing is something I
truly love. I have met so many great people doing this, when I
really think about it, I would have never given it up. I would
miss it and them too much. Making the money is like icing on a
very sweet cake!

BizE-zine: How long did it take you to start making a profit?

JW: Now this is really going to surprise some people. I made a
huge profit my second month on EBay(TM). I found some software
that was collectable and in demand. I bought 200 of them at $6.00
each. I sold all of them in only about 3 months and the going
rate was about $60.00 each! The title was, “The Neverhood”. I was
able to send those wonderful proggies all over the world.

This one experience gave me a lot of knowledge. I had to deal
with one stolen credit card, a couple of bad checks, sending
through customs, and trying all the while to find other things to
sell.

Finding those was a VERY lucky break but I did it. And if I can
find something of value like that, anyone else can too. Since
then there have been some lean months (those in which I was
really getting frustrated because as much as I thought I knew, I
was still learning things) and there were some incredible months.

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In the end I made money, kept learning, kept expanding on what I
sold, and constantly tried to think of new things to sell, new
services to provide, and tried to find new suppliers.

BizE-zine: Have you bought any ebooks or courses on online
marketing, and if so, which was the best for you?

JW: In the years I have been doing this I have read so many
Ebooks and have such a large number on my HDD, it’s pathetic.
There are a couple that end up sticking out as ones I still, to
this day, pull out and re-read in order to make sense of things.
One great one is Robbin Tungett’s “Auction Profits”. She really
hit a homer with that one.

Another hidden jewel is titled “65 Instant Web Answers” by a lady
called Milana Nastetskaya. She tells people exactly how they can
build a winning web site on their own without paying someone else
thousands to do it for them. In my opinion, it’s a must read.

My favorite is Allen Say’s “Instant Cash Machines”. To this day I
go to the Internet Warrior’s site and open this one to get ideas
and to refresh my memory.

I want to add that I also subscribe to several great e-zines from
which I also learn a great deal. I would urge people that, as you
are searching the net for this and that, if you come across a
site that really catches your attention, chances are that
webmaster knows what they are doing. Subscribing to their e-zine
is like allowing them to teach you.

BizE-zine: What has been your most successful tactic for
generating traffic?

JW: E-zine ads, by far. A good e-zine ad will really go a long
way. By good, I mean an ad for a product with mass appeal in an
e-zine with large true optin subscriber numbers that brings lots
of quality visitors to your site.

A true quality optin list can get in the neighborhood of 8-10%
clickthroughs and about 2-5% of those who visit will buy.
Consider an e-zine with 50,000 true subscribers and you are
talking about 5000 hits and somewhere about 250 sales. See what I
mean? The trick is to know what you are doing BEFORE you buy the
ads.

I always tell people to:

1. Subscribe to the e-zine. Then ask yourself - Did it come on
time? Is the content worth reading? Are there too many ads? Was
it well formatted?

2. Contact current advertisers and tell them you are thinking
about placing an ad. Ask them what their response rate is?

3. Ask the publisher about their e-zine. Is it “true optin”? How
long have they been publishing it? If they started in 2001 and
boast 100,000 subscribers, guess what…they bought them. Sending
your ad to their list is like sending it to 99,990 trash cans and
dead email addresses. The 10 who do receive it, don’t read it.

4. Negotiate what you pay for ads. You will want at least 4-5 so
use this ad leverage. Tell the publisher you want a package. I
have found that one solo ad followed by 4 classifieds really
works well. The solo ad gets some attention, then, as they see it
over and over, they visit. If the list is true quality optin you
can get as many as 20% or more of them to come to your
site/offer.

5. Pay with a credit card. This protects you from publishers who
say they have a quality list but don’t, as well as those who
don’t list your ads at all.

E-zine advertising is awesome. If you know what you are doing.

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BizE-zine: What has been your biggest mistake?

JW: At one time I bought lots of domains as an investment. I
learned the hard way that they aren’t worth all that much unless
they are getting lots of traffic or are established sites.

Also, I used to just place ads in any old e-zine I came across
without checking things out first. I lost literally thousands
between those two errors alone, especially to poor e-zines. I am
happy to say that I now have a list of quality e-zines in which I
buy ads. When I launch a site or an offer I place the ads in the
same ones over and over. And they always get the same awesome
results!

BizE-zine: Do you use any proprietary software to help you run
your business, and which one would you most hate to be without?

JW: I use several titles. There are three I couldn’t run things
without. First there is “Create” which lets me burn CD’s fast and
furious. I sell CD’s in the hundreds, so I couldn’t do without
it.

I also couldn’t live without Ebook Editor Pro. I write Ebooks and
compile them. This software allows me to do it fast and easy.

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Finally I use WorldMerge to send to my e-zine mailing list.

I am always looking for easier ways to do things, and there is
always better software out there. I love downloading trials and
testing them out.

BizE-zine: Do you have any plans to expand your online business,
and if so, how?

JW: Constantly! Right now I am working on three main projects.
All three have incredible potential. One made a sale before I
even placed an ad. I sent out about 20 emails with my sig file
and one of them came and bought it! It will launch very soon.

Then I am working on a deal that should lead to more sales on
EBay(TM). I found a new supplier and am excited to see how things
work out.

Overall, in the online world, you can’t sit on your laurels and
relax. Things change fast. Look at those who are THE most
successful and you will always see one commonality. They are not
only on the cutting edge…they set it.

Does this mean I am on the cutting edge? I don’t think of myself
in this way. But I do my best to constantly learn, grow, and
adapt in order to continue making money online. And that means
reading e-zines, ebooks and web sites, to learn what is happening
right now!

BizE-zine: What one piece of advice would you give to someone who
is just planning to start out?

JW: Online marketing is like the race between the tortoise and
the hare. A slow, steady, constant pace will always win out over
fast and furious. If someone tells you, “Buy my product and be
making $5000 next week”, run as fast as you can away from them.
It simply does not happen all that often.

Online work means just that. Work. And lots of it. But you will
be working for yourself in order to reach your own goals and
ambitions. This alone should keep you going. I don’t know of even
one online success story who was a quitter.

There is definitely money to be made online. You just have to
learn how find ways to make it. I can say that given how I am now
doing part time, if I were to take the plunge I would almost
certainly make more money than I am at the Fire Department.

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On the opposite side I know of a lot of those who left the online
world because they failed. But, in my humble opinion, they failed
because they left. They didn’t leave because they failed. Think
about it. Find a niche online. Something you REALLY love. Base
your first marketing on this. Learn as much as you can.

And never, ever give up.

About the Author

Martin Avis is a management and training consultant.
To get your unfair advantage (and 6 free gifts) in
Internet marketing, business and personal success,
subscribe free to his weekly newsletter, BizE-zine.
mailto:subscribe5@BizE-zine.com or visit his
information-packed website at http://www.BizE-zine.com

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