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Pay per click (PPC) advertising can bring you a tidal wave of traffic. Or it can give you a mere trickle like a leaky faucet. Sometimes, it’s the little things that make the difference.

I just want to show you one little trick you can use that can make a big difference in the effectiveness of your PPC advertising. In fact, I’ll show how you can use the *same* keywords and get much more traffic than most people.

The trick I’m going to show you here works with Google AdWords, but it may not work with every PPC search engine. And it works best when you’re bidding on keyword phrases that contain more than one word.

With Google AdWords, there are at least three different ways you can bid on a single keyword phrase. The simplest way is to just enter the phrase you want to bid on. For example, let’s imagine that I have a web site about healthy eating. I might bid on the following keyword phrase:

health food

This means that I’m bidding on any search that includes both of those words. So my ad would show up if someone searched for any of the following phrases:

health food
food that’s good for your health
food that’s bad for your health

You can see that I may not want my ad to appear for all of those searches. Some of them won’t be relevant.

According to Google’s estimate, my ad would be (on average) 8.8 in the list of all AdWord ads for that phrase. And I would receive approximately 9.1 clicks on my ad each day (on average).

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But there are a couple of options I can use when I place my bid on those keywords. And these might get me a lot more or a lot less clicks. And it might make my ad more relevant to the search terms. Instead of just entering the keyword phrase as I did above, I could bid on this:

“health food”

Putting the quotes around the words changes what I’m bidding on. Now I’m only bidding on search terms that include the exact phrase “health food”. Those two words have to be together and in that order in the search term. So my ad would appear for phrases such as:

health food
health food recipes

But it wouldn’t appear for phrases such as:

food that’s bad for my health
how food affects my health

According to Google’s estimate, my ad would be (on average) 8.6 in the list of all AdWord ads for that phrase. And I would receive approximately 12 clicks on my ad each day (on average).

Lastly, I can narrow the relevance of my keyword phrase even more. I can enter it like this:

[health food]

This means that my ad will only appear if someone searches specifically for:

health food

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And it won’t appear for any other search terms. The search must include only those two words in that order. My ad will only appear for people who search for my keyword phrase exactly. So it won’t appear if someone searches for phrases like:

health food recipes
vegetarian health food

According to Google’s estimate, my ad would be (on average) 8 in the list of all AdWord ads for that phrase. And I would receive approximately 2.1 clicks on my ad each day (on average).

You can see that there are some significant differences in the amount of traffic I would get from each of these different bids. In this case, I may do best by bidding on “health food”. It would get me about 300 clicks a month more than [health food]. And it would get me about 90 clicks a month more than the words without quotes.

And that’s just for a single keyword phrase.

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You may have noticed that the term [health food] was still positioned about the same as the other two terms (a little better even). But it would have received *much* fewer clicks. This is probably because far fewer people search for health food without any other words.

So when you set up your next AdWords campaign (or when you check your current campaigns), you should check which of these methods will get you the most clicks for some of your more popular keyword phrases.

About the Author

Dave Brown is a self-taught marketer and software developer. He also publishes the uncommon and uniquely original newsletter on making the most of your life - A Fresh Perspective. You can learn more at
http://www.dave-brown.com

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Copyright 2005 Mal Keenan

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For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation and the primary reason they left the “rat race” is spiritual fulfillment.

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Like fulfillment, the word ’spirituality’ has a different meaning for different people, too.

I believe that spirituality is something we carry within ourselves. It is expressed, or “outwardly manifested,” by our sense of self and our sense of respect for others.

To me it is not about “hairy fairy” nonsense or an outward display of how “spiritual” one is.

Objectively, spirituality embraces the theories, practices and social structures that answer the existential questions that arise out of the nature of being human “Who am I?” “What are I?” and “What is my purpose?”

Spirituality is not about converting you to a specific way of thinking. It is
about your personal insights and experience, associated with your personal quest to discover your essence or “true identify.”

The most effective way to keep yourself productive, motivated, and hell-bent on your success, is to make sure that you’re feeding your spirit along with your bank account.

Fundamental Human Values:

According to India s spiritual leader, Sathya Sai Baba, concern for well-being, responsibility, love, truth, and inner peace provide the foundation to every major spiritual tradition, from organized mainstream religion to splinter sects.

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William C. Miller, Co-Founder, of the Global Dharma Center, agrees, but also finds that “spirituality” is just as ubiquitous in the workplace. Miller says the fundamental human values that are found in all ancient spiritual traditions are perfectly mirrored in the fundamental business values of our contemporary world.

A healthy dose of spirituality and meaning at the workplace is good for business because it improves morale and productivity.

Here’s his view of how you can fold spirituality into your daily business dealings:

Concern for well-being - motivates great service
Responsibility - fosters quality and integrity
Caring - stimulates collaboration
Truthfulness - fosters honest relationships
Inner peace - fosters wise decisions

With so many people working longer hours and for more years, there is a greater need for them to incorporate the spiritual aspects of their lives into their jobs.

Just as faith provides a balm to living with problems in the new millennium, it also supports our efforts to cope with stresses of being 21st Century entrepreneurs. That makes Miller’s pairing of spiritual goals with business goals so powerful.

Although no one would deny the benefits of a technology-driven information age, its profoundly de-humanizing effect can’t be ignored. Add to that a sense of instability as a result of global upheaval and economic unrest, and it’s no wonder that declining professional satisfaction and increasing incidents of depression and burnout are rampant among even the most committed business owners.

To combat these feelings of stress and alienation, it’s important to create meaning and purpose in your work in other words, an environment that provides spiritual fulfillment along with your “paycheck.” It would be true if you worked for a huge corporation, a medium-sized company, or a small home office, as many of us do. And it’s especially true if you’re a small business owner with a “mom ‘n’ pop shop.”

To keep your competitive edge sharp, it’s in your best interest to find a reward that feeds your spirit as well as your spouse, kids, and dog.

About the Author

Receive My FREE Seven Day Report On How Success In Online Business AND Life Has More To Do With Inner Belief Than The Actual “Donkey Work” Expended:
http://www.conceiveandbelieve.com

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Copyright 2005 Gobala Krishnan

Amid all the noise and hype on the Internet today, not many people realize that all the ideas and techniques you can find are petty much useless if you don’t first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don’t understand how to apply it to YOUR business.

The 3 most popular business models are:

1) Affiliate Marketing

This is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy, giving them instant commissions. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.

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When you consider that those are the top three things people want to avoid, it’s no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.

Even though there are so many affiliate marketers out there, only 5% ever make any money and only 1% makes big money. The “Super Affiliates” do it very differently from all the other millions; therefore they earn the big checks.

You can get a good idea of how to be a good affiliate marketer here: http://affiliatemarketing.sitesell.com/globalmillionaire.html

2) E-book and Information Publishing

Sitting at the other end of the spectrum, e-book authors need to be more disciplined in their approach to Internet marketing. Of course, they also need to invest more than affiliates do. While affiliates can get away trying to “get something for nothing” the same is not true for the e-book type of business.

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If you’re thinking about publishing and selling your own e-book online, and you think it’s going to be easy, think again. You’ll need to learn a lot more than affiliates are required to. You’ll need to spend some amount of money getting your business up and running. However, when you do it right, the payoff in this online business model is much more rewarding.

The reason why e-book marketers and “Infopreneurs” make more money is simple; they have very, very low production and maintenance costs. Anything digital doesn’t cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin e-books, and you can even recruit an army of affiliates who are more than willing to do all the selling for you.

Of course, it’s not as easy as it sounds, but the point is, when done properly, the “E-book Publishing” model is a truly profitable business.

You can learn more about e-book publishing at http://egoods.sitesell.com/globalmillionaire.html

3) Internet Based Network Marketing

I’ve heard many people say that the Internet and network marketing are a match made in heaven. In my opinion, though, almost 90% of people get it wrong when it comes to Internet based network marketing. People in this business usually think they’re talking about network marketing, but in reality they are talking about affiliate marketing.

They try to make the Internet do all the work. They hide behind their computers and pretend everything’s going great. They focus on selling more and more every month. They have systems that are so complicated only they can understand it. Well, that doesn’t sound like network marketing to me!

Internet based network marketing is simple if you understand it, and are willing to put in the effort. The role of the Internet here is only to get you the names and contact details of people you can talk to, after which YOU, not a computer, has to build a relationship with these people and help them to start their own business.

For this simple purpose, it is not necessary for you to have a high-tech system and pretend that your auto responder is building relationships for you. It’s not going to work. The key is to have simple systems that are duplicable, something you can teach to all those people you have built a relationship with. For this purpose I use NetMarkPro at http://www.netmarkpro.net/globalmillionaire and teach my own affiliates to use it too.

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E-book authors, no matter what they say, have no obligation to teach you their “Secret Strategies to Become a Millionaire of any variations to that. The reason is simple; why tell you the absolute truth when you’ll end up as their competitor? No one wants more competitors, right?

Internet based network marketing is very much the opposite of that. You HAVE to tell people EVERYTHING you know or your business will never take off. For this reason alone, I always recommend that if you’re new to the online world, you need to first join an Internet based network marketing business at least to learn. Rest assured, no one will be selling you half-baked truths when their success ultimately depends on yours.

These are the Top 3 most popular online business models today. There are more, of course, and you can read about it at http://case-studies.sitesell.com/globalmillionaire.html

No matter which model you choose, make sure you understand the basics, and stop listening to and buying things that are not applicable to your business. Information overload can stop you before you even get started.

About the Author

Gobala Krishnan is an author and Internet based network marketer. Get his free report at http://www.MyInternetDream.com today and find out how you can achieve financial freedom on the Internet.

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Preparing for a Career in Information Technology

 by: John Gall

So you want to work in the Information Technology field? In this article i’ll provide some advice to those seeking employment in this field. Keep in mind these are my opinions, others may agree or disagree.

Mechanic or Engineer?

The first question to answer is which direction do you want to go? Typically there are two types of IT Staff. Those who administer and and those who create. What do I mean by this? Ask yourself if you’d rather sit in a cube and write software, create and maintain databases and develop applications, or would you rather install software, manage an e-mail system or create a network or remote access solution.

The two areas are usually comprised of employees with very different mind sets.

The administrators tend to follow a career path that goes something like this. IT Intern or PC Technician performing break/fix tasks on PC’s. As they advance they may manage the larger rollout of operating systems or software applications. Keep in mind the focus is on more mechanical or problem solving tasks. Later in their career they may move on to network or server administration. The larger the impact of a mistake the further up the ladder in their career. Eventually they may manage a team of other administrators or perform some consulting services.

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The engineers typically come from computer science backgrounds. They may have learned programming of various languages in college. The particular language is not important only the fact that they are creating or maintaining applications for systems and databases rather than focusing on the workings of the system its self. Many of these employees are introverts. They would prefer to work within their group and make a cube or office their home. The administrator would be perfectly happy being “visable” within the company.

Education

First let me say that a four year Bachelors degree is valuable to anyone seeking employment in the IT industry. Not sure what direction you want to go? Get a basic Business BA because it will teach you how a business operates and get you the open door to most job interviews. More accurately it will prevent you from being excluded simply because you do not have a degree. If you are the administrator type i’d also recommend a basic BA unless you find a program that has the current skills you are seeking. Mainly a variety of desktop and server operating system and networking skill path focusing on TCP/IP , DNS, WINS, DHCP and routing.

If you are on the applications path than a Computer Science major is going to get you headed in the right direction. Often companies hire right out of college because they have been teaching login and application development for decades.

Those looking into administration can count on resuming their education either by self-study using technical books, certification paths, home built networks and lastly for those with the money private non-accredited coursework at various ATEC’s

Once your in your in. Until your in your way out….

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When I got into this field ten years ago I took a pay cut to move from my sales position to my PC Technician position. This is because it is VERY difficult to get hired if you’ve never been hired. There are so many great applicants that there is no reason to take a chance on someone who only can tell you what they know. Multiply this statement X 10 with the economic downturn after the dot com boom. So get whatever resume worthy experience and references you can as fast as you can. To land even the most entry level job you’ll need it.

How to get experience?

Internships are a great way to get in the door anywhere. These are positions that everyone understands and they are the mark of a hungry student. If you can get an internship (preferably paid) at a company so much the better. If you can’t start volunteering for any organization that will take your skills. Churches and schools or charity’s are a good start. The key is to get something on your resume that says you’ve been in the business.

Self Employment

The IT world is great for the self employed. For those who want to accept side work there are many ways to find it and you can do as much or little as you want. When your first starting out why not perform PC Technician or entry level web or application development and get paid? Individuals are more likely to hire you for a few hour of work and you’ll gain business skills and have yet another thing to add to that resume. Remember the key is to walk into your first interview as if you’ve been in the biz.

Conclusion

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In closing keep in mind, know your direction, get an education, and its never too early to start building that resume. Good Luck

John Gall

Gall Consulting - Elk River Minnesota

http://www.gallconsulting.com

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(Cyberspace) March 16, 2005 - Live video chat site PCPeek.com has harbored a secret since February in the form of chat hostesses TwinFantasy, who are none other than Vivid Girls Lucy and Lindsey Love.

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The pair, who are appearing in Genesis magazine this month, have been performing private live erotic shows and free-chatting at PCPeek since August last year, earning their way through school on the LiveCamNetwork 1.9 software that powers PCPeek.

Then, earlier this year, Vivid signed the pair to a 10-film exclusive contract, of which two are already in the can.

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“These girls were a great addition to the site,” said PCPeek’s webmaster. “And to their credit they didn’t stop chatting on our site once they were signed with Vivid. They understand the value of networked appearances. This is healthy for everyone involved.”

David Ross, talent coordinator at Blue Max Models, originally hired the twins to market their double-appeal and the fact that they could be found live online on a regular basis.

“Vivid has the twins’ pre-recorded rights, and we run their live online appearances,” stated Ross.

PcPeek boasts a high-end video and audio stream to feature the twins and all the models on their site. Mark Prince, 2much.net founder and creator of the LiveCamNetwork software, has already begun consulting with the site to upgrade the quality of their feeds, and capitalize on the surge in traffic the site is expected to experience soon.

“We’ve had this happen before, but not often enough,” Prince said. “Now, we’re discovering hidden treasures in our roster of chat hostesses who are making it in the outside world as well. This will benefit everyone associated with the site, and I want to help make sure our platform is shown off at its best.”

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The twins have been garnering attention. Besides local and syndicated radio appearances and the Genesis magazine spreads, they’ll be joining Carmen Electra’s naked wrestling show in late May.

“We also managed to get them a regular column in Genesis magazine, as well as auditions for some upcoming Hollywood movies,” says Ross.

But Ross’s coup came when he got news that The Howard Stern Show wanted to feature Lucy and Lyndsey. Though no date has been set, April has been confirmed.

PCPeek invites webmasters to cash in on their high-end video streaming platform, and the Twins’ impending mass celebrity status, by joining its affiliate program. The sign-up page can be found at www.pcpeek.com/webmasters.html .

###

About the Author

Jones is Media and Communications manager at 2much.net and Editor of iSN News (www.internetsexnetwork.com), a live video chat news outlet.

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There’s no secret to creating that “killer app” in business:
Find a niche and fill it.

If only that was as easy as it sounds! Some of us are
entrepreneurial Isaac Newtons — we get hit on the head by
an apple in the form of a need we discover — and we have a
vision of a way to solve the problem (and earn an income
while we’re at it).

My favorite example of this is the woman who invented the
“Stroll’r Hold’r” - you know, that little cupholder you snap
onto the handle of your baby’s stroller. You don’t know you
need one of them until you actually try to carry a drink
while pushing your baby around the mall… and when you see
this very simple product, you say to yourself “Why didn’t
*I* think of that?”

Most of us need a little help — I know that I do. And as
my universe has shrunk into a little circle consisting of my
home, my daughter’s school and activities and the local
supermarket, I find I must do whatever I can to broaden my
horizons.

But as is often the case for us parental units, the big
limiting factor is time. I used to have plenty for reading
newspapers, magazines, and books. (OK - I was single and had
no social life so I had nothing BUT time!) This is no longer
the case. Today I pick up the slack through my choice of
radio stations.

Public Radio has been my savior. From the moment my alarm
goes off with the “Morning Edition” theme, to the evening
rush hour traffic (which I am often caught in after one of
Megan’s karate lessons), I am tuned in to my local NPR station
and learning … which is where I find inspiration for many
of the articles I write for my website and newsletter.

Okay. The subsequent lines would be an added advantage. Your unusual interest would get a surprise in the sections that follow.

But the thing that makes radio such an ideal medium (the
fact that you can do other things while you are listening),
is also its drawback (because you are focused on other
things while you are listening). There are times when I miss
important facts, as my mind is just tuning in at the end.
This is why I was delighted to discover that most of my
favorite public radio news and information programs are also
available on the web. Here’s a rundown of the best ones
for business:

Marketplace: David Brancaccio’s business broadcasts are
fascinating, and might I say it: Entertaining! This daily
half-hour program does a wonderful job of explaining what is
happening in the financial markets, deconstructing complex
stories such as Enron and Worldcom, and making sense of the
mysterious theories of leading economists.

If that’s all they did, it would be enough to help you make
home business decisions by knowing where the economy is
trending. But Brancaccio and crew also give you what I
think of as “human interest business” pieces — they
regularly cover economic news from the perpective of Work
and Family, the Arts, Health, and Technology.

If your local public radio station does not carry
Marketplace, you can hear it broadcast in full at their
website. There you will also find archives of past features
plus current headlines from the Economist and the Globalist.

http://www.marketplace.org

NPR Morning Edition and All Things Considered

All Things Considered is the granddaddy of the National
Public Radio network, having just celebrated its 30th year
on the air. ATC looks at the news of the day, airing every
afternoon (usually during drive time).

It’s not just a news broadcast. For instance, after running
through the news of the day, today’s program included
features on Amtrak, a “faerie festival” in Glen Rock, PA, an
interview with international financier George Soros, hotels
and motels which have decided that advertising themselves as
“American Owned” is a good business idea (I wonder if that’s
true and if it’s something that can be extrapolated down to
one of my home businesses?), and Cuban piano player Ramon
Sosa. It’s eclectic. And you never know when they will
introduce you to something that makes sense for your
business venture (like that “American owned” thing).

Morning Edition is ATC’s “little sister,” celebrating the
20th anniversary of its debut this year. ME gives you the
same mix of news and features in the morning. Hear them both
(as well as other NPR programs) here:

http://www.npr.org

The World: When my British in-laws came to visit they were
shocked at how provincial America’s news coverage is,
focused almost entirely on what is happening in the United
States.

There’s a whole world out there, folks — and the Brits are
used to getting news on all of it from the incomparable
BBC. Well, this radio show brings a little of that
comprehensiveness to the good ol’ US of A.

Co-produced by “Auntie Beeb,” radio station WGBH and Public
Radio International, “The World” is a fascinating mix of
news and in-depth reports on events cultural, political
and economic… in *all* the Earth’s hemispheres. I
especially enjoy their daily “Geography Quiz” (and am
ashamed at how rarely I manage to come up with the correct
answer!)

If it all sounds a little dry — trust me, it’s not. Catch
it here:

http://www.theworld.org

The readers are doubtful about the utility of this artistically written report as well.

Only you are the ideal judge of this material. Be ready to finish and sense the contents of this write-up.

To the Point: This is talk radio at its best. I remember
watching host Warren Olney when he was a reporter at some of
L.A.’s local TV news stations. But as TV news became more
about ratings and less about substance, Olney retired from
that medium and moved on to Southern California’s largest
public radio station, KCRW.

This show got its start as an in-depth look at the
conditions that led to the violence that followed the Rodney
King verdicts in L.A. A master at handling calls from people
with differing viewpoints, Olney has kept this program on
the air for 10 years, covering just about every issue of
importance to the residents of Southern California.

Olney has also been hosting this national version since
October 2000, in which does the same for “hot-button
issues” that face the U.S. as a whole.

http://www.moretothepoint.com/

As operators of home businesses, many of us tend to close
ourselves off as we focus on the needs of our families and
our finances. While focus is good, it can result in a kind
of tunnel vision that can prevent us from seeing that next
big thing. Don’t let that happen to you! If finding time to get out
there, to read, and to
learn is a problem, you can fill in the gaps simply by turning
on the radio.

Okay. Your access to this part signifies that you are too much speculative in addictive disorders and health. Your unusual interest would get a treat in the sections that follow.

About the Author

Donna Schwartz Mills writes about the specific needs of
work at home parents at her website,
http://www.ParentPreneurClub.com , “For Parents Who Want
Choices, Not Office Politics.” Tools, free tips and support
to help grow your home based business while raising a family.
For more articles like this one, visit Donna’s other site,
http://www.Family-Content.com.

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Addictive Disorders